My Internship Experience By Greg Capra Nielsen

My Internship Experience By Greg Capra

Nielsen Sound. Scan • January 1991 - A sales data tracking system titled Sound. Scan created by Mike Fine & Mike Shalett • March 1 st 1991 - Sales data first tracked for • November 30, 1991 - First debut of hot 100 chart with Sound. Scan system • Sales data collected from 14, 000 retail, mass merchant, online outlets • Sound. Scan Clients - All major & various indie labels, artist managers, booking agents, concert promoters, venue owners, online retailers & digital delivery companies

The Nielsen Company – The History • 1923 - Est. of A. C. Nielsen Co. & Nielsen Media Research by Arthur C. Nielsen • 1930’s - Audience Studies– Extension of retail food and drug purchase • 1931 - A. C. Nielsen writes first Nielsen Code • 1936 - Acquisition of the Audimeter or “The Black Box”

The Nielsen Company – The History • 1950 - The Audimeter expanded for Television ratings • 1954 - AC Nielsen introduce the Recordimeter • 1987 - AC Nielsen introduce the Peoplemeter

The Nielsen Company – The History • 2001 - AC Nielsen Co. acquired by VNU • 2006 - VNU acquired privately via six private equity firms • 2007 - VNU becomes The Nielsen Company • Present - AC Nielsen considered one of largest businesses in The Nielsen Company • Publicly Traded Companies: Nielsen Television Index (NTI), Nielsen Station Index (NSI), Nielsen Syndication Services (NSS), & Homevideo Index (NHI)

Nielsen Entertainment Products & Services • • Sound. Scan Book. Scan Ring. Scan Video. Scan • Game. Scan (LA Office) • BDSRadio. com • BDSExpress. com • Encore

Official Sound. Scan Homepage Nielsen Sound. Scan & Christian Nielsen Book. Scan & Spain Nielsen Ring. Scan Nielsen Video Scan Nielsen Game. Scan Canadian Sound. Scan & Insight Nielsen International Tracks BDSRadio. com & BDSExpress. com Beta Websites

Sound. Scan Data Access by Category

National Retail Sales - Retail categories, Geographic Region & Place

DMA Sales

Chart & Sales History

Title Compare

Sound. Scan Database Lingo l l l YTD - Year-To-Date RTD - Release-To-Date RK – Rank TW - This Week DMA – Designated Market Area BDS – Broadcast Data Systems

Holding onto the old model of music sales is INSANE!!! Brick and Mortar is now just one way we do business…

Music Retail Chains: The Remaining Few. . ?

Mass-Merchants currently retain the remaining brick-and-mortar sales… “Big Box Stores” (ie. stores that sell goods other than prerecorded music) increased from 15. 6% of all music sales in 1989 to 52. 8% in 2003. Traditional music stores have declined from 71. 7% of total sales in 1989 to 33. 2% in 2003.

Significant Music Industry Impacts Innovative Media: When, Where & How You Want It Released in October of 2005 Released on June 29 th, 2007 Released on November 16 th, 2006 Introduced by Apple on January 10 th, 2001 @ Mac World Expo

An Online Revolution Some Just Can’t Live Without Possible i. Tunes-based Myspace Music store ts ? al ti oten P nd Sou Sc ien n Cl a

Nielsen in the 21 st Century • Nielsen Game. Scan will contribute to the success of Sound. Scan with the integration of both indie & mainstream artists’ music marketed into video games resulting in potential increased CD & digital sales • Nielsen Ring. Scan continues to maintain a successful clientele based on the popular & profitable success in ring-tone sales, exceeding the. 99 -cents i. Tunes market

Nielsen in the 21 st Century • Considering all of the technological advancements in the past 5 -10 years, musicians especially, have the independence to potentially record their music, self-promote, market, and arrange distribution deals without relying on a major label. Although, some artists still believe mainstream success is predicated on signing with a major or indie label

Acquired Knowledge & Experience Ø Goldmine Application - Learned to make & update Master Client files including their SS ID, Account Manager, specific account type & level of access

Acquired Knowledge & Experience o o o Made contact database former Navarre clients offering reduced Sound. Scan account Made record label marketing report spreadsheet indicating their retail market shares in %’s Learned how to access Sound. Scan info via dev. vnureig. com Learned to fill out Client Information Change forms Given opportunity to display my writing skills in putting together a NARM Valued Clients letter -w- Trudy Lartz’ assistance Furthered my communication skills (Contacting clients via telephone & fax, Internet websites & email) Learned the weekly Sunday-Saturday process with clients sending text document-based sales information input no later than Tuesday evening & officially displayed Wednesday morning via Sound. Scan website

Notable Points KOCH Records acquisition of Navarre Publishing & Distribution Based on the current direction of the music industry, some mainstream record labels have offered unprecedented advances to artists in exchange for a % of their touring revenues. This may impact the amount of CD’s distributed and sold, resulting with a lower amount of record sales. Between Internet access & relatively low-prices for recording programs & equipment, artists have opportunities to selfpromote and market themselves w/o the assistance of an indie or major label. Hence, Sound. Scan may lose indie and/or major label clients due to this ‘technological independence. ’