Music Formats Intro to Radio Broadcasting CHR

Music Formats Intro to Radio Broadcasting

CHR n Contemporary Hit Radio • Current popular music • It can include a variety of styles from Rock – Dance • Target audience is 18 -34 n Heavy Teen Influence • 63% Female • Q 102 CHR/Pop • 96. 5 CHR/Rhythmic

CHR/Pop Chart

CHR/Rhythmic Chart

Format Characteristics n Music- Current hot selling songs n News- Very little except mornings n Features- Shows, skits n Contests & Promotions- Lots! n Commercials- Well produced

Using Cool Edit How to edit

Bottom of Screen

Recording n n Hit Record button Hit OK Begin Speaking If you mess up, just read again • You can edit out bad parts • If you hit Stop, select FILE…CLOSE

Playing Back n n Hit Play or Spacebar Yellow line is where it begins playing • Click anywhere n Time on clock

Let’s Do This… n Record this… • “My name is ______ and I love to eat ____ and my favorite room in my house is my ______. ” n Then play it back.

Selecting Audio n Click & Drag n For editing n Adjustments • Arrows moves left side • Shift + Arrow moves right side

Copy, Cut, Paste n Listen for & select “____ and my favorite room in my house is” • You can select in play mode • Don’t press pause n Make sure you selected just that • Make any adjustments to the front & back ends with arrows n Delete on keyboard or Edit…Cut

Copy, Cut, Paste n n n That doesn’t sound good! Undo (Edit, Undo OR Ctrl+Z) Change it to this by editing: • “My name is ______ and my favorite room in my house is my _____ and I love to eat ____. ” n Paste is Edit…Paste or Ctrl+V

Saving Properly! n n File… SAVE AS This is VERY IMPORTANT!

Saving Properly! n Select your folder • Student Projects… Your name n n Type in the name Change file type to • Windows PCM (. wav)

Record This… n n n "THE LAZY DOG RUNS AND JUMPS OVER THE QUICK BROWN FOX“ Don’t read your recorded sentence too rapidly or with a lot of expression. Using the cut & paste method of editing, change the sentence so that when played back it will say: "THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG“ Don’t leave too much space between edits. End of Day 1

AC n Adult Contemporary • “Soft Rock” • Adult-oriented Pop/Rock n No hip-hop or hard rock • Playlist will consist of songs from the 80 s-00 s. n Mostly non-current music • Target Audience is 25 -54 with a focus on Females • B 101 Philly • 96. 9 AC Start of Day 2

AC Chart

Hot AC n Hot Adult Contemporary (MIX) • Plays same music as a Hit Radio station but avoids music that appeals to only to younger listeners Slightly harder rock music n May occasionally play dance hits n Alternative Hits n • Play list will consist of songs from the 90’s with only a few selections from the 80 s. • The target demo is 25 -44 Adults, mostly females.

Hot AC Chart

Soft AC n Soft Adult Contemporary • LITE, MAGIC, SUNNY • Plays only the softest Contemporary Pop recordings and leans very heavily on soft sounding recordings from the 7090 s. • Easy Listening • The target audience is female 25+.

Review n CHR stands for what? • Contemporary Hit Radio n AC stands for what? • Adult Contemporary n What gender do both generally target? • Females n Between CHR & AC, which format plays many former hits? • AC Start of Day 3

Urban Contemporary n n n Current Rap, Hip-Hop, Club, R & B Target females 18 -34 Hip announcers Mix shows, countdown shows Contests & Promotions Power 99

Urban Contemporary Chart

Urban AC n n n Softest contemporary R&B music mixed with R&B recurrent music Favors older music over new music “Today’s R & B and Classic Soul” Target audience is Female 25 -54. 105. 3 WDAS-FM 107. 9 WRNB-FM

Urban AC Chart

Using Cool Edit How to use effects

Record this… “Introducing… the principal of GCIT… the one, the only, ______” n

Let’s Edit n Cut out any blank space at start & end

Amplify n Make it Louder Ctrl + A or Edit…Select entire wave n Use Presets ONLY! n n n You can preview You can UNDO

Echo n n Select the name only Transform…Delay Effects…Echo Use only presets Preview 1 st

Other Effects n Introducing • Try a Delay preset n The principal of GCIT • Try a Flanger preset n The one…the only • Try a Stretch preset End of Day 3

AOR- Mainstream Rock n Album-Oriented Rock • Extensive play lists of all rock music • 50% old, 50% new • Males 25 -44 • 93. 3 WMMR • Features blocks of music: Lunch Time Song of the Day n Perfect Album Side n Locals Only n Start of Day 4

Mainstream Rock Chart

Classic & Active Rock n Classic Rock • Mainstream Rock of the 60 s-80 s with little or no current Rock music included • Target audience is male 25 -54. • 102. 9 WMGK • 94. 1 WYSP n Active Rock • • • Mostly current music Target audience is male 18 -44 Edgier music, metal, hard rock

Active Rock Chart

Modern Rock/Alternative n n n AKA new rock or alternative rock Mainstream alternative rock music Cutting edge and current hits and music on the past 6 to 12 months.

Alternative Rock Chart End of Day 4

Cool Edit n Mix Up & Effects

Country n Most Popular Music Format n Hit Country • Current country hits & country songs that may go back only 10 years. • The target is 25 -54 adults • 92. 5 WXTU

Country Chart

Review n n n AOR stands for what? What gender does AOR target? Which AOR format plays many older rock songs? Which format is the most popular in the U. S. ? Which format? • • 102. 9 93. 3 94. 1 92. 5

News/Talk/Sports n Variations • All-News • News/Talk • Sports/Talk

News n News • Twenty-minute blocks • Segments Traffic n Weather n Financial n Sports n Local n National n

News n n n Usually they break for commercial after each segment Announcing style is authoritative & informative KYW-AM 1060

News/Talk n Talk Station • All conversation between host & listener • Some announcers are bold or buddies • Most stations provide news segments regularly • 1210 WPHT-AM

Sports/Talk n n n Discuss sports & sports news Take calls like talk stations Hosts can be bold or buddies May have on-air sporting events 610 WIP-AM 950 /97. 5 WPEN-AM/FM

Review n n AOR stands for what? CHR stands for what? Which format plays many recurrent hit songs? Which format? • Q 102 • 93. 3 • 101. 1 • 98. 9

Jazz & Classical n Smooth Jazz • Recent/Current AC hits • Upbeat Jazz n Jazz • Plays music throughout the past few decades • Mostly college or public stations n Classical • All classical

Music Formats Intro to Radio Broadcasting