MTAC Workgroup 117 October 12 2007 Washington DC

MTAC Workgroup 117 October 12, 2007 Washington DC 1

Postal. One!® Electronic Mail Improvement Reporting (e. MIR) Marketing Technology & Channel Management 2

e. MIR History ØMTAC workgroup consisting of consortium of Mail Industry Members, USPS Operations and Marketing Systems ØObjective » Find solutions to business mailing preparation problems impacting USPS processing operations » Improve service » Increase productivity and customer satisfaction » Save costs ØCooperative effort between USPS Operations, Business Service Network & Business Mail Acceptance personnel ØDeployed in Fall of 2004 to Operations, BMC & plant sites 3

e. MIR Program Objective Implement Web-enabled business process improvement that: ØIdentifies issues impacting efficient mail processing of business mailings ØInforms – process owners of identified deficiencies and impacts to mailing efficiency ØImproves – business processes through information management and reporting capabilities 4

e. MIR Business Process ØMail preparation problems found in postal processing are reported in e. MIR by operations personnel ØIf identified as a managed account, the report is forwarded to the BSN through an interface with the i. BSN System » BSN receives as a service request » BMEU receives a copy of the report for information purposes ØIf the report is for a non-managed account, it is routed to the BMEU identified as the point of entry 5

e. MIR Business Process Report Routing Operations i. BSN USPS Business Mail Entry USPS Business Service Network Postal. One! Managed Account? 6

e. MIR Business Process ØBSN / BMEU investigates issue, makes customer contact and closes report ØResolution information available to all parties » USPS personnel » Customers ØBMEU automatically notified when mailer with a previous reported mail preparation issue submits a mailing 7

e. MIR System Process Problem Entry Step 1: Enter facility information regarding where the processing issue was encountered. 8

e. MIR System Process Problem Entry Step 2: Collects information about the method of postage payment 9

e. MIR System Process Problem Entry Step 3: Identify the Owner and / or Preparer 10

e. MIR System Process Problem Entry Step 4: Collects detailed information about the mailpiece / mailing beginning with container 11

e. MIR System Process Problem Entry e. MIR provides capability to attach images for container, mailpiece, and problem information 12

e. MIR System Process Problem Entry Mailpiece information continues with description & characteristics 13

e. MIR System Process Problem Entry Collects detailed information about the nature of the problem 14

e. MIR System Process Problem Entry Any Owner Any Preparer The problem record is then routed to the origin BMEU or BSN for resolution 15

e. MIR System Process Problem Resolution ABC Select report that you want to view / resolve CBA ABC CBA 16

e. MIR System Process Problem Resolution ANY PERIODICALS TITLE ANY MAILER ANY PREPARER User selects a resolution option. 17

e. MIR System Process Initial Verification / Link e. MIR Report 18

e. MIR Reports for First-Class Mail 19

Improving Mail Quality ØDeployed in fall of 2004 to operations BMC & plant sites ØInitial focus was on APPS (Automated Package Processing System) deployment issues » Bundle breakage blitzes conducted periodically ØParticipation: » All BMCs (Bulk Mail Centers) and Mail Processing Facilities required to participate » Delivery Units optional Øe. MIR is designated source system to record mail quality issues identified in the mail processing stream 20

Label L a b e l Other In-Home Dates Postage Wrapping Parcel Mailpiece Design Incorrect Walk Sequence Incorrect Line of Travel Addressing Format Barcode Improving Mail Quality First Class Mail – Top Issues January – October 2007 21

Improving Mail Quality First Class Mail – Top Issues January – October 2007 L a b e l 22

Improving Mail Quality First Class Mail – Barcode Issues L a b e l 23

Improving Mail Quality First Class Mail – Mailpiece Design L a b e l 24

Improving Mail Quality First Class Mail – Mailpiece Design Ø Other » Print too light / Contrast » Missing or Incorrect FIM (Facing Identifaction Marking) » Mailpiece too glossy – pieces tick together » Perforation Issues L a b e l 25

Improving Mail Quality First Class Mail – Postage L a b e l 26

Improving Mail Quality First Class Mail – Postage Ø Other » Meter Ink Not Readable!!!!!!! L a b e l 27

Improving Mail Quality First Class Mail – Other » Residual Glue » Pieces sticking together » Tabbing – improper/missing L a b e l 28

e. MIR Utilization Results ØIncreased utilization resulted in better data collection ØBetter quantitative data ØVolume information determines extent of problem ØBetter qualitative data » Completion of all data collection fields results in more resolved reports » Emphasis on preparer and container label information to help identify entry point of mail ØPictures powerful in identifying & resolving issues 29

Seamless Acceptance 30

“Circle of Love” Unique Barcodes Mail Preparation Electronic Mailing Information Electronic In-Process & Performance-Based Mail Verification An Integrated Approach Scan at Entry Induction Electronic Centralized Payment Electronic Advance Notification 31

Mail Preparation New Intelligent Mail® Barcodes Ø Uniquely identifies the sender Ø Uniquely identifies the mailpiece or aggregate Ø Includes sortation & routing Ø Includes Product, Special Service, or other Unique indicators 6060 PRIMACY PKWY STE 201 MEMPHIS TN 38188 Address Change Service ABC Company John Doe 6449 AMBERVIEW CV MEMPHIS TN 38141 - 8346 Intelligent Mail® Barcode Intelligent Mail® Package Barcode Information-Based Indicia Intelligent Mail® Tray Barcode Intelligent Mail® Container Barcode 32

Mail Preparation Inside the Intelligent Mail Barcode 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 2122 23 24 2526 27 28 29 30 31 Barcode Service ID 2 N Type 3 N Mailer ID Adj Field 6 N 3 N Unique Serial Number 6 N Routing ZIP 11 N Ø Barcode ID: 2 -digit field to specify presort makeup. “ 00” if you don’t use OEL Ø Special Services: 3 -digit field used to identify extra services like Confirm, One. Code ACS. “ 700”: First-Class; “ 702”: Standard; “ 704”: Periodicals Ø Mailer ID (MID): 6 - or 9 -digit Mailer identifier assigned by USPS Ø Adjustable Field: 3 -digit field used for MID (if 9 -digit MID), or for Serial Number (if 6 -digit MID) Ø Unique Serial Number: 6 or 9 -digit field used to uniquely identify mailpieces 33

Mail Preparation Mailer ID (MID) Assignment 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 2122 23 24 2526 27 28 29 30 31 Barcode Service ID 2 N Type 3 N Mailer ID Adj Field 6 N 3 N Unique Serial Number 6 N Routing ZIP 11 N Ø A Mail Owner who mails 10 million or more pieces annually will be assigned a 6 -Digit MID with a maximum of one MID per 10 million pieces in annual mail volume. Ø A Mail Owner who mails less than 10 million annually will be assigned a 9 -Digit MID with a maximum of one 9 -digit MID per 1 million pieces in annual mail volume. Ø A Mailing Agent at a location that mails 10 million or more mailpieces annually will be assigned one 6 -Digit MID with a maximum of 1 MID per 10 million pieces per mailing location. Ø A Mailing Agent at a location that mails less than 10 million pieces annually will be assigned one 9 -Digit MID with a maximum of 1 MID per 1 million pieces per mailing location. 34

Mail Preparation Mailer ID (MID) Assignment Ø Call Postal. One! Helpdesk at 800 -522 -9085 for Mailer ID assignments for Letter & Flat Mailers, and for Mailers looking to use Intelligent Mail barcodes on Trays, Sacks, Tubs and Containers Ø Call Confirmation Services Helpdesk at 877 -264 -9693 for Mailer ID assignments for Package Mailers Ø Call Confirm Helpdesk at 800 -238 -3150 for Mailer ID assignments for Mailers looking to use One. Code Confirm™ Ø Call ACS Helpdesk at 800 -238 -3150 for Mailer ID assignments for Mailers looking to use One. Code ACS™ 35

Mail Preparation Intelligent Mail® Tray Barcode OLD 10/24 Intelligent Tray Barcode label Ø Routing and content Ø Unique mail preparer ID Ø Unique tray, sack, or tub ID Ø Enables “nesting” of trays NEW 1 2 3 4 ZIP 3 or 5 digit N 5 6 7 CIN 3 N 8 9 L sr 1 N 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Mailer ID 6 N Adjust Field 3 N Serial No. 5 N T ID 1 N 36

Mail Preparation Intelligent Mail® Container Barcode New Intelligent Mail® Container Barcode Ø Applied to a placard Ø Unique mail preparer ID Ø Unique pallet, container, APC, rolling stock 1 2 3 App ID T ID 2 N 1 N 4 5 6 7 8 Mailer ID 6 N 9 10 11 12 13 14 15 16 17 18 19 20 21 Adjust Field 3 N Serial Number 9 N 37

Mail Preparation & Mailing Information New Electronic Mailing Information § Mail. dat § Web Services § Postage Statement Wizard § PTS/Delivery Confirmation Intelligent Mail Barcode Postal. One! System Customer System Intelligent Mail Tray Barcode Pieces Tray Pallet Intelligent Mail Pallet Barcode Pieces Tray 38

Mailing Information Electronic Documentation Ø Mail Preparation » » Ø Postage Presort Entry Location Destination Piece Level » » PTS/Delivery Confirmation Mail. dat • » Web Services • » XML Postage Statement Wizard • Ø PDR / ADIS Not Available Nesting Relationships » » Pieces to Bundles Pieces to Trays Bundles to Pallets Trays to Pallets Mail Volumes High Mail. dat Web Services Low Postage Statement Wizard Postage Statements Low Mailers Provide Ø Mail Makeup Ø Address Information Ø Piece Counts Ø Logical Tray Counts Ø Pallet Counts Ø Entry Location & Schedule Ø Weight 39

Verification Approach Current Ø Mail Verification Activities » Barcode Quality, Presort, , Mailpiece Count, Address Quality, Correct Meter, Bundle Integrity, Weight Verification Ø Mail Verification Approach » MERLIN & Manual (Sample-Based) » Labor Intensive and Time Consuming » Average 49 minutes – 1. 28 hours Ø Verification Rules » Every mailing > 10, 000, 1 in 6 < 10, 000 Ø Performance-Based Verification (PBV) 40

Automated Verifications Ø Scan mailpieces, handling units, & containers with Intelligent Mail Barcode Ø Scan at induction points to start the clock Ø Scan during mail processing (interim data points) Ø Last scan (End Of Run) predicts delivery Ø Scan data (location, operation, time) compared to service benchmark establishes performance Processing Scans Determine service performance Induction Scans 41

Optimized Verification Model New In-Process Barcode-Enabled Verifications Ø Manifest Quality Ø Presort Errors Ø Barcode Quality Ø Mailpiece Count Ø Address Quality Optimized Manual/MERLIN Verifications 42

Intelligent Mail/Electronic Doc. Pilot Update Ø Pilot Underway » First-Class Letters » Standard Letters & Flats Ø Pilot Participants » JCPenney/ Harte-Hanks in Cincinnati OH, Grand Prairie TX, Fullerton CA & Wilkes-Barre PA » PSI, Omaha NE & Dallas TX » Zip. Sort, Minneapolis MN » Prudential, Bellmawr NJ » Netflix in North Texas TX » Modern Postcard, San Diego CA 43

Pilot Weekly Report Address Quality Electronic Feedback on Invalid Delivery Points and Undeliverable as Addressed (UAA) 44

Pilot Weekly Report Address Quality, Invalid Delivery Points Electronic Feedback on UAA Intelligent Mail Barcode Pieces 45

Intelligent Mail/e. DOC Report Container & Tray Visibility Electronic Feedback on Container/Tray Scans Barcode D&R Tag USPS Scan Site Scan Date/Time Scan Type 99 P 000493 PSI-TEST 012050056 Omaha 9/12/2007 20: 38 UNLD 99 P 000493 PSI-TEST 012050057 Omaha 9/13/2007 20: 45 UNLD 99 P 000493 PSI-TEST 012050058 Omaha 9/14/2007 20: 43 UNLD 99 P 000493 PSI-TEST 012050061 Omaha 9/19/2007 20: 48 UNLD 077312420123456000129391 AV 1 DA 399 Q+ PSI TMS 9/14/2007 1: 25 ASSIGNMENT 077312420123456000129401 BMTDA 405 C 4 PSI TMS 9/14/2007 13: 31 ASSIGNMENT 077312420123456000129421 AV 1 DA 399 QJ PSI TMS 9/14/2007 0: 57 ASSIGNMENT 46

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