Moscow State University Faculty of Journalism INTERACTION

Moscow State University Faculty of Journalism

INTERACTION IN MEDIA – THE WAY TO PROTECT THE REALITY Ilya Stechkin, Ph. D. July, 2011 Rome

Plan 1. The reality and different ways of its protection

Plan 1. The reality and different ways of its protection. 2. Mass media and media professionals and there relations with the problem.

Plan 1. The reality and different ways of its protection. 2. Mass media and media professionals and there relations with the problem. 3. Interaction in media as a way to protect the reality.

The reality

The reality Webigration

The reality Why? Webigration

Why? Personal reasons Mass media influence Easy to interact Web as a fashion Scalability of time Prevailing authorities Self-construction Financial structures Demonstrativeness of the results Game development industry

What can be done? 1. Open clinics

What can be done? 1. Open clinics 2. Send personal nurses

What can be done? 1. Open clinics 2. Send personal nurses 3. Use special camps

What can be done? 1. Open clinics 2. Send personal nurses 3. Use special camps …But I’m sure, that the role of media and media professionals in protection of the primary reality is very important!

JOURNALIST’S ROLES IN THE INTERNET

Traditional Actualized Modern Author Agent of Influence Internet-user Editor Moderator/Facilitator Dispatcher Organizer Producer Marketologist/Sociologist Mediator Ensitor (content-manager)

Active audience's conflict of expectations Existing media practices Real needs of the active audience Monologue Respectful dialog General information Practical results Content production Content navigation Gate-keeping «Gate opening» (facilitating)

MODERATOR/FACILITATOR

Who are you, Mr. Moderator? We started from the levels of work: codification of rules control management ( “tamagoching” of the audience) Then we found three models of this role: Team-leader Editor Specialist (Expert)

PERSPECTIVES: EDUCATING USERS

Steps • Digital divide between teachers and students

Steps • Digital divide between teachers and students • Educate teachers

Steps • Digital divide between teachers and students • Educate teachers • Teach young people to use ICT effectively and safely

Steps • Digital divide between teachers and students • Educate teachers • Teach young people to use ICT effectively and safely • Produce and publish the manual for secondary school

Steps • Digital divide between teachers and students • Educate teachers • Teach young people to use ICT effectively and safely • Produce and publish the manual for secondary school • Create the professional sphere “High. Ed. Web”

Steps • Digital divide between teachers and students • Educate teachers • Teach young people to use ICT effectively and safely • Produce and publish the manual for secondary school • Create the professional sphere “High. Ed. Web” • Start the community High. Ed. Web. Ru • Motivate media professionals to protect the reality

Steps • • Digital divide between teachers and students Educate teachers Teach young people to use ICT effectively and safely Produce and publish the manual for secondary school • • Create the professional sphere “High. Ed. Web” Start the community High. Ed. Web. Ru Motivate media professionals to protect the reality New educational programs, tested for 2 – 4 years

Perspectives

Summary 1

Summary 2

Summary 3

Summary 4

Contacts ilya. stechkin@gmail. com www. facebook. com/istechkin www. twitter. com/istechkin