MOSCOW METRO MOSCOW Editorial structure High quality

MOSCOW

METRO MOSCOW Editorial structure High quality Everyday News sections • Special sections by weekdays REAL ESTATE HEALTHCARE EDUCATION CAREER AUTO COUNTRYSIDE BANKS NOUSING TOURISM SHOPPING FASHION News from 500 journalists worldwide 2 Metro has strong partnership with CNN and BBC • Moscow Russia World Finance Sport Entertainment Opinions More than 500 professional journalists work worldwide at Metro World News – internal Newswire Agency • Every day: The design of newspaper was created by the world’s best designers • All content and design changes are being obligatory examined in focus groups • Since Autumn, 2008 Kenya Hunt, popular New York fashion critic, works in Metro Source: www. metro. lu, www. metronews. ru 2013

METRO MOSCOW Circulation / readership Circulation: 450 K copies. Readership: 1 115, 2 K people Dailies readership FREE MOSCOW DAILY NEWSPAPER published by Mondays, Tuesdays, Wednesdays, Thursdays, Fridays page format: A 3 full-colored free distribution Metro is daily No. 1 in Moscow 3 Source: TNS Moscow, NRS September 2012 – February 2013

METRO MOSCOW Distribution In the 147 most traffic-loaded subway stations 7. 00 AM - 11. 00 AM – during the white collars rush-hour, at the time where the most solvent citizens use subway Passenger traffic in subway managers and specialists in subway in the morning after 8. 00 AM – in traffic jams Traffic jam distribution • 120+ distribution points all main roads inside 3 rd Transport Circle THE MAIN 147 SUBWAY STATIONS 216 PROMOTERS IN SUBWAY • 30 000 copies everyday in traffic jams Unique Metro distribution network 4 THE MAIN PRINCIPLE: «ONE COPY PER ONE READER» Source: TNS Moscow, M’Index 2012/2 2013

METRO MOSCOW Reader’s profile Readers’ age 56% female, 44% male 70% younger than 55 16 -19 71% work or study 5% 20 -54 65% 83% have middle or high income 55 -64 48% have higher education or incomplete higher education 65+ Wealth of Metro Moscow readers Division criterion – share of expenses on grocery and public services in household budget (less than 25% - high-income, 2550% - upper middle, 50 -75% - lower middle, more than 75% - low income) 25% Upper middle income Low income 40% 18% 33% - TOP-MANAGERS AND SPECIALISTS 14% - WHITE COLLARS 20% - BLUE COLLARS 6% - STUDENTS 18% - PENSIONERS 11% - OTHERS 7% Able to earn money and fond of spend them 5 14% Social status High income Lower middle income 16% Source: TNS Moscow, NRS September 2012 – February 2013

THANK YOU! 6 2013