More Applications Increased Enrollment Increasing Postsecondary Education

More Applications = Increased Enrollment Increasing Postsecondary Education Attainment in Appalachia – Promising Practices, Enduring Challenges June 10, 2014 Asheville, North Carolina The Appalachian Higher Education Network Conference

Overview • Defining the Problem • A Part of the Solution • Results

Defining the Problem

3 rd (tied) for 55 -64 yr olds 16 th for 25 -34 yr olds Source: Council of Graduate Schools, Communicator November, 2011

2012 39. 4 Lumina Foundation, A Stronger Nation through Higher Education, June 2014

State Coordinator: Willietta Ellis Conner - wconner@alsde. edu Lumina Foundation, A Stronger Nation through Higher Education, June 2013

State Coordinator: Sarah Wenham – Sarah. Wenham@usg. edu Lumina Foundation, A Stronger Nation through Higher Education, June 2013

State Coordinator: Kim Dolan – kdolan@kheaa. com Lumina Foundation, A Stronger Nation through Higher Education, June 2013

State Coordinator: Lashanda Colbert Vance – lvance@mississippi. edu Lumina Foundation, A Stronger Nation through Higher Education, June 2013

State Coordinator: Emily Bolick – eabolick@northcarolina. edu Lumina Foundation, A Stronger Nation through Higher Education, June 2013

State Coordinator: Rebecca Watts rwatts@regents. state. oh. us Lumina Foundation, A Stronger Nation through Higher Education, June 2013

State Coordinator: Jill Hans – jhans@pa. gov Lumina Foundation, A Stronger Nation through Higher Education, June 2013

State Coordinator: Kate Derrick – kate. derrick@tn. gov Lumina Foundation, A Stronger Nation through Higher Education, June 2013

State Coordinator: Paula Fisher – paulafisher@schev. edu Lumina Foundation, A Stronger Nation through Higher Education, June 2013

State Coordinator: Jessica Kennedy – jkennedy@hepc. wvnet. edu Lumina Foundation, A Stronger Nation through Higher Education, June 2013

Meeting the need for an educated workforce

Meeting the need for an educated workforce

Meeting the need for an educated workforce

Meeting the need for an educated workforce

Meeting the need for an educated workforce

Meeting the need for an educated workforce

Meeting the need for an educated workforce

Meeting the need for an educated workforce

A Part of the Solution

“Sometimes a student going to college is as simple as someone helping them to apply” (J. Watts, 2010)

American College Application Campaign Event The Basics: • Focuses on first-generation students • Occurs in the fall (October – November) • Takes place during the school day • Requires collaboration (K-12/HE) • Utilizes existing networks and infrastructure • Builds “College Going Culture/Expectation” • Uses school personnel and volunteers – keeping costs low

ACAC Structure: State and Local Statewide Steering Committee Stakeholders; Led by state’s ACAC Lead Agency American College Application Campaign ACAC Pilot High School Site Coordinator Students Apply to College!

2005

2008

2009

2010

2011

2012

2013

2014 DC Alaska Hawaii

American College Application Campaign Steering Committee James Applegate Illinois Board of Higher Education (formerly, Lumina Foundation) Molly Corbett Broad American Council on Education Greg Darnieder United States Department of Education Kati Haycock The Education Trust Bobby Kanoy American Council on Education Martha Kanter New York University (formerly, United States Department of Education) Paul Lingenfelter State Higher Education Executive Officers Richard Laine National Governors Association Sheri Ranis Lumina Foundation for Education Roberto Rodriguez White House Domestic Policy Council Chris Minnich Council of Chief State School Officers

Partners and Support • Funding: – Lumina Foundation – The Kresge Foundation – Bill & Melinda Gates Foundation – Bank of America Charitable Foundation – USA Funds – College Board • Through funding, ACAC provides free technical assistance and training to states implementing Campaign initiatives

Results

ACAC Impact

ACAC Impact

Strong & consistent ramp-up within states % Schools in state adopting ACAC By Year State Adopted ACAC Historical Rollout Future Rollout 42

Tipping point 30 K = 100% (90%) Schools adopting ACAC (000 s) 6 -8 x impact in 2018 E vs. 2013 NC GA TN CO SC WV FL MN MI KY AZ, DE, DC, HI, IL, IA, MT, OH, OK, OR, RI, VA, WI AL, AK, CA, ID, IN, LA, ME, MD, MS, MO, NV, NM, NY, TX AR, KS, NE, PA, SD, VT, WY CT, NH, NJ, ND 43

Results (North Carolina – 2008) End Date Week Total Apps Submitted Year Start Date 2008 9/28/2008 10/4/2008 Oct - Week 1 6, 785 2008 10/5/2008 10/11/2008 Oct - Week 2 7, 837 2008 10/12/2008 10/18/2008 Oct - Week 3 9, 849 2008 10/19/2008 10/25/2008 Oct - Week 4 9, 252 2008 10/26/2008 11/1/2008 Oct - Week 5 15, 355 2008 11/2/2008 11/8/2008 Nov - Week 1 9, 541 2008 11/9/2008 11/15/2008 Nov - Week 2 41, 915 2008 11/16/2008 11/22/2008 Nov - Week 3 9, 443 2008 11/23/2008 11/29/2008 Nov - Week 4 6, 121 2008 11/30/2008 9, 846 12/6/2008 Nov - Week 5

Results (North Carolina – 2009) 2009 9/27/2009 10/3/2009 Oct - Week 1 7, 406 2009 10/4/2009 10/10/2009 Oct - Week 2 8, 707 2009 10/11/2009 10/17/2009 Oct - Week 3 11, 360 2009 10/18/2009 10/24/2009 Oct - Week 4 10, 111 2009 10/25/2009 10/31/2009 Oct - Week 5 14, 610 2009 11/1/2009 11/7/2009 Nov - Week 1 13, 178 2009 11/8/2009 11/14/2009 Nov - Week 2 12, 581 2009 11/15/2009 11/21/2009 Nov - Week 3 53, 990 2009 11/22/2009 11/28/2009 Nov - Week 4 7, 224 2009 11/29/2009 12/5/2009 Nov - Week 5 11, 481

Results (North Carolina – 2010) 2010 9/26/2010 10/2/2010 Oct - Week 1 7, 300 2010 10/3/2010 10/9/2010 Oct - Week 2 7, 772 2010 10/10/2010 10/16/2010 Oct - Week 3 9, 891 2010 10/17/2010 10/23/2010 Oct - Week 4 9, 735 2010 10/24/2010 10/30/2010 Oct - Week 5 13, 176 2010 10/31/2010 11/6/2010 Oct - Week 6 13, 077 2010 11/7/2010 11/13/2010 Nov - Week 1 11, 588 2010 11/14/2010 11/20/2010 Nov - Week 2 47, 957 2010 11/21/2010 11/27/2010 Nov - Week 3 8, 367 2010 11/28/2010 12/4/2010 Nov - Week 4 13, 490

2008 Applicant Statistics • 20, 000 students submitted 41, 915 applications • Data on 17, 000 - sent through the National Student Clearinghouse • 79% matriculated in Fall 2009 • Additional Fact: For the last 10 years, the college participation rate of the lowest-income quartile of students in North Carolina has increased every year.

Mark your Calendar! American College Application Campaign 2014 November 2014

Questions? Please contact any member of the ACAC team Bobby Kanoy bkanoy@acenet. edu Joe Watts jwatts@acenet. edu Joni Petschauer jpetschauer@acenet. edu Melissa Caperton mcaperton@acenet. edu