2a08799e5147005d853bb850ad46632e.ppt
- Количество слайдов: 15
Mobilizing the Internet Craig Carroll National Director-Higher Education Segment Sprint Business
Two Mega Trends are Driving Growth Coming from Wireless Driving Growth 1992 -> 2008 3 x Growth In Total Usage Wireless Voice Minutes Traditional Wireline Voice Minutes 1992 - 2008 2 Intelligent Capture & Exchange Broadband Driving Growth The Wireless Broadband service will not only capture a portion of these Broadband subscribers, it will expand the current revenue opportunity Broadband Subscribers Narrowband Subscribers 2003 - 2010
Next Evolution of Internet Access Cellular 1 G 2 G Voice + • E-mail • Pictures • Music • Business Apps Evolution centered around VOICE 3 G Broadband IP Connectivity (Internet) Dial-Up 3 Xohm Overview Fixed Broadband The mobile phone functions as the “Swiss Army Knife of Devices” Mobile Internet High throughput, always-on access to content rich applications and services Evolution Centered Around THE INTERNET
More Capacity at Less Cost • 2. 5 GHz provides a balance between coverage and capacity • Sprint’s spectrum holdings allow deployment of large 10 or 20 MHz channels without the inefficiencies of guardbands and multiple smaller channels • Flatter architecture, IP network and Internet cost model provides lower-cost hardware • More than a 10 X cost/performance savings 4 Xohm Overview
Speed AND Capacity Define Performance Traditional Wireless Broadband Networks Optimized for Voice and Narrowband Data Next Generation Wireless Broadband Networks Enabling Wide Range of Applications 5 Xohm Overview
700 MHz vs. 2. 5 GHz Interference occurs between these cochannel cells Lower reuse 1. 2. 3. 4. 5. 6. Interference increases as distance between co-channel cells decreases Higher reuse Sprint’s 2. 5 GHz licenses allow for higher throughput and capacity Two to three times as many sites required for initial coverage at 2. 5 GHz compared to 700 MHz 10 to 15 sites required at 700 MHz for the same capacity as one Sprint site at 2. 5 GHz FDD at 700 MHz is not finalized in any standard and product availability is unlikely before 2010 Low cost Wi. MAX 2. 5 GHz chipsets expected in 2008 International roaming expected at 2. 5 GHz; 700 MHz roaming uncertain 6 Xohm Overview
Embedded Model: Changing the Subsidy Paradigm Traditional Wireless • The device is the customer • The carrier subsidizes the device and manages the supply chain • Contracts and cancellation penalties are required to recoup the subsidy 7 Xohm Overview Mobile Internet • Embedded mobile broadband • Device optimized on a particular use • Customer buys the devices from their retail store at nonsubsidized retail prices • Freedom to purchase a subscription, ad hoc usage, or a particular service
Top U. S. Markets by end of 2008 Early 2008 Baltimore Washington DC Chicago 2008 Boston Providence New York Philadelphia Pittsburgh Cleveland Cincinnati Detroit St. Louis Kansas City Dallas Austin San Antonio Phoenix Las Vegas Los Angeles San Diego Tampa States in blue have at least one Sprint launch metro area • Map represents only the main metro areas and is not a complete depiction of the coverage. The plan is subject to change. • 100 M POPs covered by YE 2008 include coverage by Sprint and Clearwire 8 Xohm Overview 2009 - 2010 Madison Milwaukee Orlando Cape Coral West Palm Beach Miami Tucson Oklahoma City Tulsa Wichita Lansing Columbus Richmond Virginia Beach Toledo
Product and Services Roadmap Gaming / Community Video Monitoring Robust API’s Remote Office Mobile/Location Advertising Presence Advertising Engine Low Latency Throughput Table Stakes Device Mngt & Rendering Optimized Visual Content Delivery Differentiators Content Access Plans 2008 Location Security Stationary Vo. IP Devices 2009 & Beyond Interactive, Integrated Comm. Video Chat Friend Finder Local Content 9 Xohm Overview In-Car Entertainment Campus Solutions, Healthcare, Real Estate Video Conferencing
The Wi. MAX Ecosystem Network / Infrastructure: Motorola, Nokia, Samsung Implementation: Alcatel Lucent, Ericsson Subscriber Equipment Sales, Distribution, Care & Billing Wi. MAX Ecosystem Sprint Sales, Retail, OEMs, others; Amdocs, IBM Samsung, Nokia, Zy. XEL, ZTE, Intel, and PC OEMs Traditional ● UMPCs ● Laptops ● Cameras ● Portable Music ● Gaming ● Inventory Tracking ● Telematics ● Video Recorders ● Navigation Services, Applications & Content Providers: Sprint, IBM, Google Remote Corporate Surveillance Intranet Programming Field Apps Gaming Video Chat & Blog Video Conf 10 Xohm Overview Home Monitoring Music Videos Movie s
3 Imperatives For Mobile Internet 1 Innovation in Distribution: • Chipsets: Single chip Wi. Fi + Wi. MAX • Devices: Embed chipsets in mass market laptops and consumer electronic devices • Distribution: Leverage consumer electronics sales distribution channels Innovation Multimedia Solutions 2 Visual Centric, Interactive, Personal Broadband 3 Affordable Service Pay as You Go, Pre-paid, or Monthly Subscription 11 Xohm Overview
Wi. MAX has Global Momentum Pipex SK Telecom BT Inukshuk Beeline Bolloré Worldmax China unicom KT Clearwire Sprint MAXX onair Neo-Sky China Mobile TELECOM TMN Italia NTT Do. Co. Mo WATANIYA MVS BHARAT CTL RELIANCE SANCHAR Movilnet KDDI NIGAM LTD. Orbitel Soft. Bank TVA Glo. Comm *Yankee Group, presented at Wi. Max Asia, April 2007 ** Informa Telecoms & Media, March 2007 12 Xohm Overview Mobile-8 AUSTAR Unwired Telecom
The Mobile Internet Advantage Embedded Devices The customer gets more choice at lower cost and with greater ease-of-use Performance Enables mass market use of high bandwidth applications with a much better user experience Mobility 13 Xohm Overview Access to applications and content when and where you need it
Higher Education Applications-In Development • Security applications› Remote IP based video surveillance › Security access badges • Energy Management-Telemetry • Automated Metering Systems • Event Management-POS systems • Library Systems • Facility Maintenance • Traffic Management • Distance Learning • Emergency Communication 14 Xohm Overview
Questions? ? Craig Carroll Sprint Business 410 -212 -8998 craig. g. carroll@sprint. com 15 Xohm Overview
2a08799e5147005d853bb850ad46632e.ppt