Mobility Management Group 1 Mobility Management Group

Mobility Management: Group 1

Mobility Management: Group 1 n n n n Facilitator: Reginald (Rex) Knowlton, United We Ride Ambassador, Region 3 Catherine Brown, Executive Director, St. John’s Council on Aging, St. Augustine, FL Monica Hamilton, Senior Policy Specialist, Division of Family Assistance Policy, Charleston, WV Santo Grande, CEO, Delmarva Community Services, Cambridge, MD Phillip Anderson, Director/Mobility Manager, LIFT of Southwest Wisconsin, Dodgeville, WI Marion Denney, Project Manager 111, Dallas Area Rapid Transit, Dallas, TX Bridget Brown, Executive Director, National Association of Workforce Development Professionals, Washington, D. C. Xavier Bañales, Executive Director, LULAC Project Amistad, El Paso, TX

Barn Raising Building an Accessible Resource Network Offer service that would be a service-of-choice “Mobility is a citizen right” Universal Access is the Foundation

Question 1: What mobility solutions are important to you and your organization?

Barn raising: Foundation: Universal Access n Open, flexible choice system based on customer, not provider, need n n Congruent, diverse options for all Unifying multiple providers Inventory as conduit for dialogue Mobility manager based outside of transit, can speak to and advocate for all audiences and modes

Barnraising: Mobility as a Citizen Right Uncertainty of current economic times n Local political dynamics n Mobility management expresses the ethic of good community transportation n Create a culture of exchange (quid pro quo) n Commitment to flexibility n

Barnraising: Service of Choice n n n n Vitality Attitude Frequency of service Concierge approach Reliability Matching patterns of travel Assessing customer expectations

Question 2: How would your organization/community create mobility activities? What resources are needed?

Gathering the Neighbors n n n Identify a core group of change agents Negotiate common vision, mission, values within core group Pull in other players n n n ADA providers Community action programs Human service agency providers Riders Advocacy groups Workforce development community Transportation system workers Players that developed coordinated plan Economic development/business Transportation management associations/organizations Funders

Applying the Necessary Tools n n n n Powerbase (one or more empowered “doers” w/personal passion, credibility in community, salesmanship; can be nontransportation [e. g. , committed private citizen]) Public support, groundswell, civil rights advocates Pre-developed plans (transit development plan, transportation coordination plan) Data that capture needs and resources (e. g. , surveys, inventories) Funding Non-stop promotion: constant and cumulative Appropriate land use regulations Supportive technology (ITS)

Question 3: Steps to Create Mobility Management Activities and Readiness of Community

Steps n n n n n Identify need through engagement w/community Promotion (wink in the dark)/Branding Continuous improvement and adaptation to changing needs Involve land use planners and transit in land development decisions Engage in public/private partnerships Institutional issues Commingle trips & funding Creating opportunities Sustainability funding, bartering services

Readiness of our Communities n Good n n n Mixed: n n n Interest in place Momentum can be triggered Funding/Planning Right players at the table Full-time mobility manager Buy-in established Identify functionality Not yet: n n Mobility manager not in position Components not in place - critical

Readiness: Part 2 n Positioning: n n Evolving n n Much is in place Need to increase awareness Expand on need In Process: n n n Awareness of need Need to explore more resources Identifying players Intense contacts w/doctors and religious leaders Transit providers not yet not person centered Users n Some ready, some not for one-stop

Question 4: Assumptions/Dependencies Critical to Success of Mobility Solutions

Assumptions/Dependencies n n n n n Core group to lead it w/buy in Recognize that is necessary and desirable Culture that’s open to change Build on existing resources “Volunteer mentality” in community Connect with the people on the ground (drivers, direct service providers) A means to tie into a Web-based network of resources Successful brand Face of mobility management: dynamic, infectious champion n Training/agency support n Salesmanship/interpersonal skills critical n Ability to tailor message to target audience Funding options

Question 5: How would you know when you have achieved mobility solutions you needed? What measures need to be tracked and reported?

Measures n Traditional quantitative measures (are we measuring the right thing? misleading? ) n n Increased ridership Increased revenues Information and referral numbers Mobility management measured by qualitative, ultimately subjective measures (truly a demand-response type system) n Customer communication n n Survey results Complaint volume Toll-free hotline: How am I doing? Letters to the editor Turnbacks/denials Increased utilization Publicity, awards, commendations Increased level of sustainability Employee morale/turnover Goals/performance measures

Question 6: What else?

What Has Been Left Out n Relevant way to assess quality component n n n n n Mobility management: quality, not quantity, driven Extent of diversity of providers Measurement of this essentially demand-response system is subjective How to measure modal shifts/utilization Difficult integration with traditional (transit) performance measurements Mobility management responds to quality-of-life issues What about escorts/personal attendants Level of service (e. g. , door-through-door) What happens w/o mobility management? How will economic events impact mobility management?