Mobile TV Update Juha Lipiainen, Rich Media, Nokia 1 © NOKIA
Today’s Mobile Reality is changing • 2 billion mobile phone users worldwide • • Mobile phones are no longer “phones” • • • 2 © NOKIA Historically communication devices Multi-media devices Capture and consume Entertainment, information services Digitalisation, Miniaturisation, Mobility, Connectivity, Communities By 2010 there will be 3 Bn users of ‘mobile devices’ and 3 Bn TV viewers People are spending more time with new media
What is Mobile TV? Mobile TV = DVB-H Mobile. TV • • • Mobile Broadcast A Small digital TV, set top box receiver Watch and record TV programs, interact with programs and other viewers Other Rich Media experiences • On-line video services • Access on-line services to rent or buy TV shows, videos, and movies; download them to mobile device • Video to-go • 3 © NOKIA Store videos to mobile format and manage them with Nokia PC Suite Transfer and syncronize recorded, downloaded or ripped videos from PC/Mac or home media devices
DVB-H Advantages • DVB-H is based on open standards, flexible, scalable, and more cost efficient over other solutions - Can leverage current DVB-T networks for transmission network roll out - Leverages IP multicast core networks for distribution and broadcast network management - • • 4 © NOKIA Rapid and easy indoor coverage implementation (with repeaters and gap fillers) - Up to 52 channels in one DVB-H multiplex DVB-H is optimized for mobile device use - Small screen and antenna - Battery power - True mobility and indoor coverage - Introduce the benefits of digital broadcast in the on-to-many space Industry commitment
Mobile TV to the mass markets Nokia will introduce DVB-H mobile TV devices based on Series 60 platform Brings mobile TV into mass markets Scalable screen sizes Will become a key feature in Series 60 devices Standards to be finalized in 2005/6 Infrastructure roll-out to start 2005/6 5 © NOKIA NMC_04_ppt_template_7. PPT / 15 -09 -2004 / tn
Consumer Expectations from Mobile TV Good picture and sound quality Service availability Value for money Simplicity of use Right selection of channels Multimedia Device 6 © NOKIA
Consumer Use Cases • Quick escape – “I wonder if anything good is on” • Take a break, spontaneous use, out and about, • Waiting time – “I think I will watch a bit of sports” • Motivations – being entertained or feeling efficient (watching news) • Must see – “I have to see the News at nine” • Anticipated content, spontaneous use of mobile device when no other device is usable • Breaking news, events sporting & cultural, news, weather • Background radio – “I like a bit of MTV when I’m working” • Anticipated use, background, alone at work or at home • In the bedroom, bathroom!! 7 © NOKIA
DVB-H Worldwide • Spain, Madrid, Barcelona 2005 • Abertis Telecom • Telefonica Moviles Espana • Netherlands Hague 2005 • Digi. Tenne • KPN • Text • Nozema Services Text • South-Africa 2005 • Taiwan 2005 • Malaysia 2005 • Australia Sydney 2005 • The Bridge networks • Telstra • France 2005 • SFR • Canal + • Finland, Helsinki 2005 • YLE, Digita, Telia. Sonera MTV 3, Nelonen, Elisa • Switzerland 2005 • Swisscom • UK, Oxford 2005 • argiva • mm. O 2 • USA, Pittsburgh 2005 • Crown Castle 8 • Germany, Berlin 2004 • bmco • Philips, Universal Studios of Germany, Vodafone © NOKIA
Market Potential Smartphone market, 2003 -2008 Units millions Handheld and converged device* market shares, Q 3/2004 Percent 300 238 250 Others Nokia 200 21% 149 150 94 100 50 7, 1 0 2003 23 2004 Fujitsu 52 2005 40% 7% 8% 2006 2007 2008 RI M 9% 14. 5% Palm. One *Handheld devices are pocket-sized, either pen or keypad-centric, and are capable of synchronizing with desktop or laptop computers. Converged mobile devices are either voice or data centric and are capable of synchronizing with server, desktop, or laptop computers Source: Ovum; Canalys 9 © NOKIA
Mobile TV - Benefits for ALL players • Consumers: good, understandable service. New feature in mobile device • New business/revenue opportunities for all industry players • Media Industry: expand audience, widen prime time, re-use of popular content and new distribution platform, new connection to mobile consumers • Broadcast Network Operators: new market • Mobile Operators: offering Mobile TV services to customers and additional opportunities for interactive services, billing and invoicing, increases cellular traffic, differentiates services from competitors • Infrastructure, Equipment Vendors: new business opportunity • Regulators: efficient use of broadcast spectrum 11 © NOKIA
Nokia Mobile TV Solution Evolution Nokia 7710 S 60 Terminal Nokia 7700 Open Air Interface Mobile TV Service e-Commerce. Management e-Commerce Mobile TV Service Mobile TV Server Solution 3. 0 Management e-Commerce Mobile TV Server Solution 2. 2 • over 15 pilots Mobile TV Service Management Mobile TV Server Solution 2. 1 • three pilots 2003 12 © NOKIA 2004 2005 2006
Thank you! More Information on Mobile TV: 13 www. nokia. com/mobilet v © NOKIA
Скачать презентацию Mobile TV Update Juha Lipiainen Rich Media Nokia
449b01946b7373c6fd7de5195281af4b.ppt