Скачать презентацию Mobile Marketing Engagement Analytics for the Next Скачать презентацию Mobile Marketing Engagement Analytics for the Next

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Mobile Marketing, Engagement & Analytics for the Next Billion Consumers Mobile Marketing, Engagement & Analytics for the Next Billion Consumers

A bit of what we’ve done 410+ Million Zip. Dials and counting… • • A bit of what we’ve done 410+ Million Zip. Dials and counting… • • 2 to 50 times more engagement across all customer campaigns Live internationally, primarily in India, Sri Lanka and also Caribbean Patent-pending technology Headquartered in Bangalore with core team of 25 developing the platform in-house and building the business

Simple for consumers User simply zipdials… 080 3005000 One ring …then keeps engaging Text Simple for consumers User simply zipdials… 080 3005000 One ring …then keeps engaging Text message, Call back, Content

Ongoing engagement & brand loyalty Zip. Dial to engage in the real world Zip. Ongoing engagement & brand loyalty Zip. Dial to engage in the real world Zip. Dial Analytics informs marketing Follow for ongoing engagement Voice, Text, Smartphone App Users share & recruit friends

Rich analytics drives higher ROI Zip. Dial Analytics: • Product Performance & Campaign Management Rich analytics drives higher ROI Zip. Dial Analytics: • Product Performance & Campaign Management – Tracking ROI on Media &Creatives • Engagement Flows – Tracking user lifecycle • User Analysis – Profiling across campaign engagement

2 to 5 Times More Engagement Zip. Dial = Frictionless + Accessible = Big 2 to 5 Times More Engagement Zip. Dial = Frictionless + Accessible = Big Results Active Engagement* 141, 000 in 2 years 955, 000 in 2 years 1, 119, 0000 Pan-India and since day 1 0 84 0 37, 000 for Anti- Corruption; 2, 007, 000 for all TOI in 4+ years 0 72, 000 1, 100 have them in circles in 4 years 435 since day 1 1, 900 since day 1 147 since day 1 464, 000 265, 000 in 6 weeks 2, 100, 000 in 10 months 136, 000 in Kolkatta alone, in 1 week 4, 600, 000 for all of TOI since day 1 for only Anti-Corruption in 3 weeks 11, 700 1, 000 since day 1 *Brand results in India, as of October 2012 *Facebook Likes. Twitter Followers. Google+ Followers. Zip. Dial Engagements in 6 months

Nerolac Brand Awarenes - Festival Season Promotion Celebrity Interactive Voice Engagement • Objective: Maximize Nerolac Brand Awarenes - Festival Season Promotion Celebrity Interactive Voice Engagement • Objective: Maximize awareness of the new line of Healthy Homes Paints • Sharukh Khan calls you back in conversational style if you want to know about the and the dangers of VOCs • This Geo-Targeted campaign allows users from certain circles to get an option to request information on the premium Home. Stylers service • Users could also download SRK’s ringtone

Interactive Missed Call Contest – Easy for Kids too! The Watch & Win Experience! Interactive Missed Call Contest – Easy for Kids too! The Watch & Win Experience! • Disney Channel partnered with Zip. Dial to provide Disney viewers a toll-free, month-long contest • Zip. Dial provides Missed Call numbers that are flashed on the TV screen astons at different times during the day, one at a time, each with a different point score • Viewers Zip. Dial the number to earn those points • Users get a SMART SMS response with the number of Points Earned and their Total Score • The highest points for the days are the eligible winners. Total scores are reset each night Results • 60 Lakh Zip. Dials (missed calls) in 1 month! • Repeat participation grew every day, extending viewer engagement • Top 5 Circles: Andhra Pradesh, Delhi, Maharashtra, Mumbai & Madya Pradesh + Chhattisgarh The Zip. Dial Touch • Automated SMS Group Opt-In management for Push Notifications on Daily Winners • SMART SMS gives a personalized user experience for first time diallers, Custom Point Scores, warning messages to spammers, and a special SMS to repeat diallers • Real-Time Reporting and Daily Spam Tracking & Winner Reports • Mobile partners with user behavior insights

Increase Response Rates Sampling Verifies Users, Builds DB Fast Moving Consumer Goods, Product Sample Increase Response Rates Sampling Verifies Users, Builds DB Fast Moving Consumer Goods, Product Sample Distribution with DDB Mudra • • • National Product Sample distribution campaign • Over 6 Lakh Razor samples distributed to unique customers authenticated with a Zip. Dial in paid and free trials • Zip. Dial samples promoted at high-traffic locations by field agents– each agent has own number • Daily reports by geography tracked Brand manager & by Zip. Dial as an independent 3 rd party Referrals Increase Reach of Brand Messages Salman Khan voice message with selling points for Guard Razor Trial message reached 2, 000 people from Uttar Pradesh DB from previous Sampling program through a push outbound dial Referral service increased brand message reach by 49%! High value referrals were 2. 5 x more likely to listen to full 55 sec. message & 2 x more likely to make referrals themselves than those being pushed the OBD by the company SMS Sports Content gratification given for 4 referrals; 3. 2 Ave. Referrals per Active Referrer PATENT PENDING - Zip. Dial PROPRIETARY & CONFIDENTIAL

Pledges & Sponsored Content Channels Front Page TOI Ad Brand Building in coordination with Pledges & Sponsored Content Channels Front Page TOI Ad Brand Building in coordination with BBDO • Gillette’s 1 st National Branding campaign in India, a people’s movement to rededicate the Gateway of India to the soldier in all Indians • Zip. Dial number promoted in TOI (kickoff), Facebook, and in Zip. Dial’s Cricket Score Mobile Channel (9 million impressions) • Received 10 lakh pledges in 3 months! • ~7. 4% click through from Cricket Channel Impressions PATENT PENDING - Zip. Dial PROPRIETARY & CONFIDENTIAL

TV Quiz Contests Cadbury Bournville & The Dark Knight • • Fast Moving Consumer TV Quiz Contests Cadbury Bournville & The Dark Knight • • Fast Moving Consumer Goods, Brand Engagement & Activation • • • Fast Moving Consumer Goods, Brand Engagement & Activation In partnership with Disney Brand Solutions • Warner Brothers’ The Dark Knight & Cadbury Bournville Joint Contest for a free trip was promoted on Bournville packaging & in TVCs Dialling the Call 2 Action Number on TV returned an SMS Quiz to reinforce brand messaging & activate Bournville sales Only correct answers were eligible & must keep wrapper to be eligible Contest promoted in TVCs on Disney Channel Two Zip. Dial numbers with Quiz Response options 1 and 2 shown numbers on screen Viewer must dial correct answer to be eligible for prize.

Consumers will keep using mobile differently Projected mobile growth in India 1000 900 800 Consumers will keep using mobile differently Projected mobile growth in India 1000 900 800 700 Feature phones 600 They want to engage with brands today Smart phones 500 400 Zip. Dial is for 100% of users 300 200 100 0 2012 2013 2014 2015 2016

They are half the world’s population Over 1 Billion consumers age 13 -40 in They are half the world’s population Over 1 Billion consumers age 13 -40 in initial target countries alone “give me a missed call” “dame sinpa” “I’ll just flash you”

Thank you! ZIPDIAL PROPRIETARY & CONFIDENTIAL Thank you! ZIPDIAL PROPRIETARY & CONFIDENTIAL