287101b4063cd10913c5a24e3dacbbe7.ppt
- Количество слайдов: 23
Mistä kännykät on tehty Prof. Yrjö Neuvo 26. 3. 2007 1 © 2007 Nokia
Nokia today 850 million people globally use a Nokia device daily. Supplier to 58 WCDMA networks. 9 phones manufactured each second. Nokia for Business mobilizes enterprises globally. • Consumer devices and experiences • Mobile network equipment, solutions and services • Solutions for enterprise customers Sources: Nokia estimates 2 © 2007 Nokia
We currently expect: 3 billion mobile subscribers by 2007. Over 1 billion wireless broadband subscribers by 2009. Up to 90% of the 6 billion will have mobile coverage by 2010. 3 © 2007 Nokia Sources: Nokia 2005 & 2006, GSM Association 2006
Towards the 3 Billion Milestone 3 billion in 2007 3 000 2 800 Mobile phone 2 600 subscriptions 2 400 globally, millions 2 200 2 000 1 800 1 600 1 400 1 200 Current global penetration 33 % 1 000 800 600 400 200 Source: Nokia 4 © 2007 Nokia 0 -92 -93 -94 -95 -96 -97 -98 -99 -00 -01 -02 -03 -04 -05 -07 e
Nokia serves a very diverse customer base 5 © 2007 Nokia
Impact of decline in Total Cost of Ownership Mobile ownership is now pushing into the circled area. The graph shows that, at these income levels, even a small reduction in the cost of ownership will increase the potential market by a large amount Income ($/day) 6 © 2007 Nokia
Multimedia computer the truly personal computer All of my connected applications, always with me 7 © 2007 Nokia
Nokia N 95 SPECS • Up to 160 MB internal dynamic memory • Up to 2 GB micro. SD memory cards • Large 2. 6" QVGA (240 x 320 pixels) TFT display. up to 16 million colors • Wi. Fi (802. 11 b/g) and UPn. P (Universal Plug and Play) • WCDMA 2100 (HSDPA) with simultaneous voice and packet data (max speed 3. 6 Mbps) • Integrated Bluetooth v. 2. 0 EDR • USB 2. 0 via Mini USB • 3. 5 mm stereo headphone plug and TV out support (PAL/NTSC) • 5 megapixel camera (2592 x 1944 pixels), Carl Zeiss optics, Tessar lens • Integrated flash & Auto focus • MPEG-4 VGA (640 x 480) video capture of up to 30 fps • MP 3/AAC+/e. AAC+/WMA/M 4 A support • Stereo FM radio (87. 5 -108 MHz /76 -90 MHz) with Visual Radio support • Built-in GPS • Nokia Web Browser with Mini map 8 © 2007 Nokia
Nokia N 95 Connected camera Carl Zeiss optics 5 megapixels Auto focus Online sharing 9 © 2007 Nokia
10 © 2007 Nokia
11 © 2007 Nokia
400% of original size 12 © 2007 Nokia
Nokia N 95 Maps and navigation GPS, maps and navigation to find your way in the world City guides to help you find the points of interest Now you’ll never get lost again! 13 © 2007 Nokia
Multiradio integration Diverging application needs are driving for diversity of radios 1 Antennas UWB WLAN 8 2 NF C Blue tooth 9 3 FM 4 5 6 2 G/3 G Cellular DVB-H 10 7 diversity RX GPS 11 2 G/3 G together with • UWB, WLAN, RFID, Bluetooth, FM Radio, DVB-H, GPS, … 14 © 2007 Nokia
Wibree brings ease of integration, low power and low cost Stand-Alone IC Dual-Mode IC ISM bandwidth 2. 4 GHz Data rate 1 Mbps Range 5 -10 m Power BTH x 10 -25% BTH x 75 -80% Size <6 mm² BTH + 0. 2 mm² 15 © 2007 Nokia • Easy integration with Bluetooth – minor digital additions to BTH chip • Bluetooth-equivalent performance • Lower power consumption • Low production cost • Small size • Streamlined usability (UI, pairing)
Extending the application domain, NFC • Near Field Communications (NFC) allows users to easily & safely use their phones to interact with devices and services with just a simple touch, thereby making the phone a more essential part of the user’s life. • Potential use-cases: • Payment • Ticketing • Service discovery • Other smart card application • Access control • Loyalty programs • etc. 16 © 2007 Nokia
Architecture of a mobile device 17 © 2007 Nokia
Lowest Cost Architecture DISPLAY Application, Core and Protocol SW Charger DSP Headset / audio RF RF BB • Limited interface support • Single-chip is attractive, if it meets cost, yield and performance targets 18 © 2007 Nokia
Architecture of a Multimedia Device … etc … FM radio DVB-H WLAN Bluetooth Application SW Symbian OS Protocol SW ASIC Multimedia Chip System Chip Display GSM/EDGE/ WCDMA/ CDMA 2000 RFI F Camera Input Device STD SDRAM HW acceler. DSP MCU SRAM STD Memory Card 19 © 2007 Nokia STD Flash System Logic DSP MCU SRAM STD Flash GPS Antennas, RF ASIC Analog Chip Audio Codec BB regulators Energy mgmt
Open Interfaces Mobile Industry Processor Interface (MIPI) promotes faster and broader adoption of interface standards NAND Flash NAND Controller Power Management Audio Codec Mobile DDR SDRAM Controller Flr. DA I 2 C or SPI I 2 S LCD I/F MIPI Compliant Multimedia Chip GPIOs Keyboard USB OTG USB LCD Display © 2007 Nokia UART I 2 C LCD Ctrl 20 Blue. Tooth Ir. DA Modem I/F PCM MMC SD Camera IF Modem
Block Diagram of a Cellular Phone 0. 25 m CMOS Mixed-Signal Bi. CMOS RF Battery 720 m. Ah 1900 Charging Control 1800 Infra Red Power Supply 900 Bottom Connector Vibra Regulators Microphone ADC DAC ~ SYNTH Audio Codec Handsfree ÷ SIM card PA 1800/ 1900 Ga. As HBT 21 © 2007 Nokia Earpiece BB Memory DSP MCU 160 MHz 50 MHz Logic Control Interfaces 0. 13 m CMOS LCD Backlight 128 x 128 64 k colors LCD Keyboard Flash SRAM 64 Mbit
Gross Power Consumption Exceeds Thermal Dissipation Capability of Mobile Device POWER, W 6 Large plastic communicator, 5 open Miscellaneous Mass Memory Audio COOLING REQUIRED 4 100 cc plastic clamshell, open 100 cc plastic 3 monoblock Small metal communicator, open 100 cc metal monoblock 2 1 Power conversion Audio Display+backlight Local Connectivity Cellular BB Cellular RF 2002 22 © 2007 Nokia Power conversion Camera Power conversion Mass Memory Audio Camera Display+backlight Local Connectivity Apps Engine Cellular BB Cellular RF 2004 Display+backlight Cellular BB Cellular RF 2006
23 © 2007 Nokia


