Mission Statement Royal Le Page Canada To be

Mission Statement: Royal Le. Page Canada To be recognized as Canada’s leading Real Estate Franchisor for market share, broker and agent productivity, technology applications, marketing and broker profitability. To be further recognized as the change agent in the Canadian Real Estate Franchise Industry that attracts the highest quality franchisees and sales associates to our brand.

Our History • Albert Edward “Eddie” Le. Page was born in Prince Edward Island in 1887 • After his family moved to Toronto, Eddie opened his real estate company in 1913 • The company was named A. E. Le. Page

An Innovative Marketer • Eddie built his company on innovative ideas and a strong vision for the future • He was the first Realtor to use newspaper advertising, above is a copy of his first ad placed in the Toronto Telegram • This ad resulted in 57 inquiries the first day “Besides a flourishing company, he left behind a reputation for integrity, honesty and his strong belief that a Realtor’s main purpose is to sell service more than to sell property. ”

Who we are today…. . • 91 years brokerage experience • Canadian owned • In 1984 A. E. Le. Page merged with Royal Trust • In 1987 Royal Le. Page became a subsidiary Brascan Financial Corporation is a financial services company that provides asset management and merchant banking services. • During the mid 1990’s Royal Le. Page introduced a franchise opportunity for independent real estate brokerages. What started out as a referral network has grown into a nationwide franchise network of leading brokerages. • Unlike its competitors, RLP is a dual distributor, Royal Le. Page is the largest owner/operator of a real estate brokerage in Canada (corporately owned offices in Toronto, 750 Realtors) • 2003 -Royal Le. Page Franchise Services Fund • Full service organization with world-wide affiliations (RELO, Realty Alliance and the Vision Group)

Royal Le. Page Locations RLP has over 550 locations from St. John’s to Victoria.

National Brand Population June 2004 Source: Brand Websites & Press Releases Source: RLP-DCS June 2004, all other brand counts are from agent searches conducted on their websites and are approximate.

RLP Population Across Canada

Referrals & Relocations Royal Le. Page offers its associates access to a Canadian, International and Corporate Referral Network. Corporate Relocations • Dominant leader in the Canadian Corporate Relocation Business • Over 450 corporate clients International Referrals • Royal Le. Page is the exclusive Canadian affiliate of RELO in the US (90, 000 sales associates and 4000 offices in RELO network) Referrals • office to office referrals, unlimited referral opportunities

The Canadian Internet Consumer • 79% of Canadians feel it is important for their agent to be informed of all the latest applications of technology as it relates to real estate sales and purchases. • When researching the purchase or sale of a home, Canadians cite the Internet 46% followed by newspapers at 32% as their preferred source of information. Source: Royal Le. Page National Home Attitude Poll, conducted by Ipsos Reid, January 2002 96% of all Realtor’s said that the Internet is *essential* to their business. (2004 realtor tech survey)

www. royallepage. ca • Launched in 1995 • User friendly • 40, 000 plus active listings • All listings are uploaded onto the site by you or your office • The site is extensively advertised and promoted by the network.

Royal. Le. Page. ca is easy to navigate! 1. • Find a listing within 3 clicks of the mouse • Email the listing to a friend 2. • Locate community shops and services nearby • Print a flyer • Access a mortgage calculator • The listing Realtors contact info and photo is always highlighted first 3. • And much more!

Interior photos help demonstrate the full value of a property. On www. royallepage. ca you can add multiple photos for each listing.

www. royallepage. ca. Mapping All Royal Le. Page listings are automatically mapped and feature neighbourhood points of interest surrounding each listing.

www. royallepage. ca. Slide Show The Slide Show function allows clients to view very professional photo presentations complete with animation text and photos that will help Realtors showcase their properties. Clients can view it by clicking on the “View slide show” button.

Other features of www. royallepage. ca • Open House section • Recreational Property section • Farm and rural property section • Direct URL • Real Estate Tracker

www. royallepage. ca. Page Me The E-Pager function enables clients to directly contact the RLP sales associate on their text-enabled cell phone or pager. This is done when the client clicks on the button.

RLP Intranet RLP Brokers and Salespeople have personalized passwords to the Intranet Site.

RLP Intranet We invite you to be our guest in the Royal Le. Page Intranet site. Just go to www. royallepage. ca, on the left hand side of the screen look for the button that says RLP Intranet. Click on that button and a screen will open and ask you for your username and password.

Royal Le. Page Tech Tools Feature Sheets: • Created from the listing data entered into royallepage. ca • Printable and emailable • Numerous templates to choose from

Royal Le. Page Tech Tools • Downloadable and customizable listing presentations. We want to help you make a great impression on your listing appointments. With a professional and personalized listing presentation that will show the seller’s that you are the right agent for the job

Royal Le. Page Tech Tools. Tracking Reports

Royal Le. Page Tech Tools • Monthly Email newsletters to send out to Realtor's database • Downloadable Realtor referral directory • Email Distribution lists • Free RLP Office Web Site • Link to personal agent/office web sites from www. royallepage. ca (if website not hosted by RLP)

Create Your Own RLP Website Realtors can create their own website in less than an hour for $99: • Editable at any time by the Realtor • Automatically includes and keeps the Realtors active listings up to date • Choose to have a “featured” listing • Link to up to 10 other Internet sites • Link to Buyer, Seller, Moving, Mortgage and School Info that has already been created Automatically links to each of your listings, your name under “Realtor” search & gives you a personal website address to advertise

The Royal List • Get a Free @royallepage. ca email address that forwards to your own email account. • Great for marketing & brand recognition • Order online in the RLP Intranet All agents and brokers who have an @royallepage. ca email address receive a monthly TSS Tech Tips newsletter, up to date information on new RLP tools, etc.

RLP Web Mail • RLP Web Mail, gives you the ability to access your @royallepage. ca email from any computer with internet access

On Line Training: Royal Le. Page University • Take courses in Microsoft, negotiations, customer service, web marketing, finance & accounting online. You and your agents would have unlimited access to the Microsoft Office courses. • Partnership with a continuing education provider to offer CE courses approved for several provinces throughout Canada.

24 New Courses 9 Available in French • 1. Microsoft Excel 2002 Fundamentals • 13. Professional Selling Over the Phone: Closing a Sale • 2. Microsoft Excel 2002 Proficient User • 14. Professional Selling Over the Phone: Preparation and Strategies • 3. Outlook 2002 Fundamentals • • 4. Outlook 2002 Proficient User 15. Professional Selling Over the Phone: Prospecting • 5. Power. Point 2002 Proficient User • • 6. Power. Point 2002 Expert user 16. Microsoft Excel 2002 Utilisation de base • 7. MS Windows XP User Fundamentals • 17. Microsoft Excel 2002 Utilisation courante • 8. MS Word 2002 Fundamentals • 18. Outlook 2002 Utilisation de base • 9. MS Word 2002 Proficient User • 19. Outlook 2002 Utilisation courante • 10. E-mail Etiquette - Using email to Communicate Successfully • 20. Power. Point 2002 Utilisation courante • 21. Power. Point 2002 Utilisation avancee • 11. Self Development: Developing Rapport Through Communication • 22. MS Windows XP Utilisation de base • 23. MS Word 2002 Utilisation de base • 12. Self Development: Motivating Yourself to Perform • 24. MS Word 2002 Utilisation courante

Computer Training: • You will receive personalized one-on-one training from the Royal Le. Page Training and Support Team • Topics include the following: • Introduction to www. royallepage. ca and the Intranet • E-Marketing Your Listings • E-Marketing Yourself • Feature a Listing with the Latest Tools • Your Listings with Digital Photos • Marketing Corner • Royal Le. Page University

Real Estate Sales Training • Provincial locations across Canada (2 -3 times per year) • Cost of $169 plus tax per agent

Agenda Day One: Working with Sellers • What is the Competitive Edge? • 90 Years of Royal Le. Page • Sources of Business • Fastest Ways to Build Your Listing Inventory • Your “Royal” Club • For Sale By Owner • Telephone Prospecting • 4 Step Listing Appointment • The Royal Le. Page Listing Presentation • Handling Objections • Marketing Your New Listing to Sell • Ad Writing that Sells • Open Houses Day Two: Working with Buyers • Current Reality of the Real Estate Industry • Why do homebuyers shop online? • Working with the online buyer • Email: The Realtors new Communication Tool • Handling the Inquiry • Effective Showing • Negotiating Tips • Follow up for More Sales • Communication: The Key to Success • Understanding Personalities • Goal Setting to Reach Peak Performance

The Competitive Edge 2004 participation will include: • Manual • Certificate of completion • Logo for use on business cards and promotional material • Competitive Edge E-Newsletter • Chance to win a Royal Le. Page Website • 3 Teleconference calls profiling new ideas and best practices • 2004 Class Reunion at the National Sales Conference

Broker Admin Here's the place to manage your office roster, do your online reporting and use the Royal Le. Page Recruiting and Retention System. You can also find Human Resources information, and how to contact Royal Le. Page Canada.

Broker Services Provincial Broker/Manager Meetings • a high level national and industry focus • 2 times a year

Broker Recruiting www. royallepage. ca/careers

Broker Recruiting

Recruiting Peer Groups & Conference Calls • Facilitate recruiting peer groups of brokers running similar sized offices who would have a monthly meeting monthly via phone to share best practices, successes, targets, goals, etc. • Keeps brokers of similar size together • Provide a support system for RLP brokers to hold one another accountable

Royal Le. Page maintains its position as the most quoted Canadian real estate company! 2003 Results – Based on Print Impressions

2004 Spring Television Campaign • Closed captioning on CTV and CBC • American Idol, Tue 8 -9 p · American Idol, Wed 830 -9 p · CSI Miami, Mon 10 -11 p · The West Wing, Wed 9 -10 p · W-Five, Sat 7 -8 p · Law & Order SVU, Sat 10 -11 p · Law & Order CI, Sun 9 -10 p · Canada AM, M-F 630 -9 a · CTV News, M-Su 11 -1130 p · Rick Mercer Show, Mon 8 -830 p · The National, M-F 10 -11 p · Canada Now, M-F 6 -7 p

RLP Media & Communications Introducing, the Royal Le. Page Homebuyer’s Survey… We are the only Canadian real estate company gathering and publishing information on the attitudes and actions of the Canadian home buyers.

RLP Media & Communications • REM Advertisement

National Awards Program • National Chairman’s Club (Top 1%) • Award of Excellence (President’s Gold 5 out of 7 years) • Director’s Platinum (Top 5%) • President’s Gold (Top 10%) • Master Sales (Top 20%) • Sales Achievement (Top 25%) Your Realtors previous year’s production will be carried forward and make them eligible for the appropriate Royal Le. Page Award designation from day one!.

Royal Le. Page E-Store

National Sales Conference

Brokers Conference

Community Involvement • National program with a focus on providing assistance to shelters for women, children and men in crisis. • All money raised by your local office stays in your community!

We’re A Company on the Move Today, Royal Le. Page is the fastest growing real estate Franchisor in Canada. Royal Le. Page is the technology leader in the North American real estate industry.

The Royal Le. Page System • Initial franchise fee of $10, 000 per location • Royalty fees: A flat fee of $100. 00 per month per sales associate, plus 1% of Gross Revenues earned, payable monthly on a closed and collected basis. A $2500 per calendar year cap will apply to each sales associate. (Available to qualifying brokerages) • Technology Training and Enhancement Broker will pay $20. 00 per month per sales associate for technology training and support. • Term: 10 year standard Royal Le. Page franchise agreement.

How Royal Le. Page Supports Conversions 1) Setting the Standard- A complete guide on registering or changing business/trade name, RLP graphics and information about RLP. 2) The Royal Le. Page Broker Guide- A tool to guide you through the preparation stage towards your announcement to your team and community. 3) The Royal Le. Page Intranet Business Builder- An area on the RLP Intranet site which details all RLP products/services and programs. 4) Announcement Package- Sample communication tools such as ad mat, press release, customer letter, etc. in preparation for your announcement to your team and community. 5) Support- Professional quality services from each member of the RLP group in your endeavor to purchasing, announcing and maintaining your own RLP franchise. 6) Announcement Day Orientation- A full presentation to your Realtors outlining the products and services they now have access to as Royal Le. Page Realtors. 7) Launch Kit- Materials and promotional items to get you started as Royal Le. Page. Includes stationary, envelopes, Buyers Guides, Sellers Guides, Presentation Folders, note cards, etc. 8) Agent Welcome Kit- Personalized portfolio, welcome letter, name badge, and lapel pin 9) Manager, Broker Services (Nelia Carreiro) to assist you in organizing for the announcement.

Your Royal Le. Page Canada Team

Royal Le. Page Locations In Ontario