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Mission Statement Kaplan helps individuals achieve their educational and career goals. We build futures Mission Statement Kaplan helps individuals achieve their educational and career goals. We build futures one success story at a time.

Higher Education Supplemental Education Higher Education Supplemental Education

Kaplan Year-to-Date Results 2005 (6 months) Revenue 2005 2004 % Change $329, 044 $279, Kaplan Year-to-Date Results 2005 (6 months) Revenue 2005 2004 % Change $329, 044 $279, 010 18 342, 119 255, 957 34 $671, 163 $534, 967 25 (in thousands) Supplemental education Higher education

Kaplan Year-to-Date Results 2005 (6 months) Operating income (loss) 2005 2004 % Change $53, Kaplan Year-to-Date Results 2005 (6 months) Operating income (loss) 2005 2004 % Change $53, 900 $45, 694 18 46, 998 43, 515 8 Kaplan corporate overhead (22, 034) (15, 190) (45) Other* (12, 110) (23, 939) 49 $66, 754 $50, 080 33 (in thousands) Supplemental education Higher education *Other includes charges accrued for stock-based incentive compensation and amortization of certain intangibles.

Kaplan Revenue 2000 -2004 ($ in millions) Kaplan Revenue 2000 -2004 ($ in millions)

2002 Revenue by Business Unit 2004 $621 M $1, 135 M 2002 Revenue by Business Unit 2004 $621 M $1, 135 M

Areas of Kaplan’s Growth Since 2002 Acquired 27 businesses for $365 M Expanded international Areas of Kaplan’s Growth Since 2002 Acquired 27 businesses for $365 M Expanded international presence Nearly doubled number of higher education campuses Grew online operations

Drivers of Growth in Education Market Drivers of Growth in Education Market

“Knowledge Economy” By contrast, in 1998… In 1973… 10% 16% 32% 30% 12% 33% “Knowledge Economy” By contrast, in 1998… In 1973… 10% 16% 32% 30% 12% 33% 9% 40% 18% Bachelor’s or advanced degree Associate’s degree Some college Finished high school and stopped there Workers that had not completed high school Source: Anthony P. Carnevale, Donna M. Desrochers, Richard A. Fry, & Stephen R. Rose, Educational Testing Service Office of Public Leadership: “ETS analysis of Current Population Survey (March 1994 & 1999), ” 2001

No Child Left Behind Increased spending on assessments and remediation Market size ($ in No Child Left Behind Increased spending on assessments and remediation Market size ($ in millions) Source: Eduventures, “Testing in Flux: Future Directions in the Pre-K-12 Assessment Market, ” 2004; Eduventures, “K-12 Solutions Learning Markets & Opportunities 2004, ” 2004

Competition for University Admissions Projected number of U. S. high school graduates 2005 -2009 Competition for University Admissions Projected number of U. S. high school graduates 2005 -2009 Number of students (in millions) Source: National Center for Education Statistics, “Projections of Education Statistics to 2013, ” 2003

International Student Growth Global demand for international higher education Number of students (in millions) International Student Growth Global demand for international higher education Number of students (in millions) Source: IDP Education Australia, “Global Student Mobility 2025, ” 2002

Acceptance of Online Learning Students enrolled in 100% online education Number of students (in Acceptance of Online Learning Students enrolled in 100% online education Number of students (in millions) Source: Eduventures, “Online Distance Education Market Update 2005, ” 2005

Units of Kaplan Units of Kaplan

Kaplan Test Prep and Admissions 159 centers, 280, 000 students K 12 Pre-College Graduate Kaplan Test Prep and Admissions 159 centers, 280, 000 students K 12 Pre-College Graduate Medical English Language

KTPA Highlights Increased revenue 25% from 2002 to 2004 In 2004, grew revenue at KTPA Highlights Increased revenue 25% from 2002 to 2004 In 2004, grew revenue at nearly twice the rate of The Princeton Review Expanded international presence with Kidum acquisition Launched programs for new UK postsecondary exams

K 12 Learning Services Seven of nation’s ten largest school districts since 2002 Curriculum K 12 Learning Services Seven of nation’s ten largest school districts since 2002 Curriculum development and support Teacher training After-school instruction

K 12 Highlights Increased revenue 125% from 2002 to 2004 Helped New York’s Region K 12 Highlights Increased revenue 125% from 2002 to 2004 Helped New York’s Region 5 achieve city’s greatest math and reading improvements Developed new curriculum for high schools in Philadelphia and Camden, NJ Created after-school program for Los Angeles public schools

KTPA Challenges Growth of local competitors focused on single products Declining numbers of test-takers KTPA Challenges Growth of local competitors focused on single products Declining numbers of test-takers for some graduate admissions exams Scaling up to meet growing demand for K 12 services in response to NCLB

Kaplan Professional 51 locations, 500, 000 courses sold in 2004 Financial services Real estate Kaplan Professional 51 locations, 500, 000 courses sold in 2004 Financial services Real estate IT Publishing

KP Highlights Increased revenue 35% from 2002 to 2004 Acquired 12 companies since 2002 KP Highlights Increased revenue 35% from 2002 to 2004 Acquired 12 companies since 2002 Achieved solid growth in real estate and publishing Diversified into new professional market segments

KP Challenges Sustainable growth in highly cyclical markets Integration of acquisitions Maximizing return on KP Challenges Sustainable growth in highly cyclical markets Integration of acquisitions Maximizing return on technology investments

Financial Services Training and Compliance Modest growth in insurance and securities education Industry shift Financial Services Training and Compliance Modest growth in insurance and securities education Industry shift from education to compliance services No providers successfully serving both segments Acquisition of BISYS Education and e. Mind Consolidation enables Kaplan to become “one -stop-shop”

SCORE! 167 centers, 82, 000 students Computer-based programs and personal tutoring Positive reinforcement and SCORE! 167 centers, 82, 000 students Computer-based programs and personal tutoring Positive reinforcement and feedback Enrichment and remediation

SCORE! Highlights Increased revenue 15% from 2002 to 2004 Opened 25 new centers since SCORE! Highlights Increased revenue 15% from 2002 to 2004 Opened 25 new centers since 2002 Doubled number of students in last five years Expanded early learning services through Headsprout partnership

SCORE! Challenges Reinventing curriculum and establishing internet delivery Staffing strategy reliant on recent college SCORE! Challenges Reinventing curriculum and establishing internet delivery Staffing strategy reliant on recent college graduates Center redesign and technology upgrade

Kaplan Higher Education Campus-based 76 campuses, 32, 000 students Market-driven education Career-focused programs in Kaplan Higher Education Campus-based 76 campuses, 32, 000 students Market-driven education Career-focused programs in allied health, business, legal, IT Certificate, associate’s and bachelor’s programs

KHE – Campus Highlights Increased revenue 83% from 2002 to 2004 Since 2002: – KHE – Campus Highlights Increased revenue 83% from 2002 to 2004 Since 2002: – Acquired or opened 30 campuses – Added 11, 400 students – Introduced 125 new programs

KHE – Campus Challenges Reduction in unemployment rates Increased competition Industry players under increased KHE – Campus Challenges Reduction in unemployment rates Increased competition Industry players under increased scrutiny Rapid growth challenges management capacities

Kaplan University 19, 000 students online Career-oriented programs for working adults Extensive support network Kaplan University 19, 000 students online Career-oriented programs for working adults Extensive support network for students Major economic force in South Florida KU Ft. Lauderdale

KU Highlights More than tripled revenue from 2002 to 2004 Doubled enrollment each year KU Highlights More than tripled revenue from 2002 to 2004 Doubled enrollment each year since 2002 Added 10 degree programs since 2002 Achieved university status with introduction of master’s degree programs KU Ft. Lauderdale

KU Challenges Higher Education Act reauthorization Higher cost per lead Student retention in online KU Challenges Higher Education Act reauthorization Higher cost per lead Student retention in online environment Faculty and administrator recruitment KU Ft. Lauderdale

Concord Law School 1, 600 students World’s first fully online law school Among largest Concord Law School 1, 600 students World’s first fully online law school Among largest law schools in the U. S. More than half of students already have advanced degrees

Concord Law School ing es someth. ” ly los ss inevitab earn in isolation Concord Law School ing es someth. ” ly los ss inevitab earn in isolation “The proce students l vital when Source: Legal Times Justice Ginsburg discussing Concord Law School in remarks at Rutgers Law School September 9, 1999

Concord Law School Justice Scalia participated in an online chat with Concord students on Concord Law School Justice Scalia participated in an online chat with Concord students on June 25, 2004

KHE Management Kaplan President Andy Rosen to oversee both domestic higher education businesses New KHE Management Kaplan President Andy Rosen to oversee both domestic higher education businesses New management structure to: – Combine expertise of campus and online leadership – Increase collaboration on lead sharing, curriculum, hybrid programs – Provide strong platform for long-term growth

Kaplan International 29 locations, 46, 600 students Financial Training Company (UK, Asia) Dublin Business Kaplan International 29 locations, 46, 600 students Financial Training Company (UK, Asia) Dublin Business School (Ireland) Asia Pacific Management Institute (Singapore, Hong Kong) Kaplan International Colleges (UK)

KI Highlights Increased FTC revenue 32% in first full year of ownership (2004) Through KI Highlights Increased FTC revenue 32% in first full year of ownership (2004) Through first six months 2005, FTC achieved equal market share with BPP Expanded higher education presence in UK and Asia Created partnerships with UK universities to serve international students

KI Challenges Potential tightening of visa policies New management at several businesses Maintaining relationships KI Challenges Potential tightening of visa policies New management at several businesses Maintaining relationships with university partners Limited experience in international markets

Evolving the Kaplan Brand Evolving the Kaplan Brand

The Kaplan Brand Kaplan still struggles to overcome perception as test prep company Multiple The Kaplan Brand Kaplan still struggles to overcome perception as test prep company Multiple brand identities confuse customers Recognition as a global education provider requires unifying the Kaplan brand

Kaplan Today Kaplan Today

New Corporate Identity New Corporate Identity