Mike Bowman, Inc. Having a Successful Open House
Course Objectives: Ø Learn How to Have an Effective Open House Ø Ø Preparing on the Internet Letting the Neighbors Know Postcards to "Move Up Neighborhoods" Signage, Signage Ø The Day of the Open House Ø What to bring Ø What to say Home Work: Ø Hold an effective Open House Mike Bowman, Inc.
Reaching the "Masses" via the internet. . . Mike Bowman, Inc. ü More and more people receive their information and news via the internet. ü You can expand your outreach and increase your traffic by using these internet vehicles: üFacebook üNTREIS MLS üCraig's List ü 21 online
"Facebook" Mike Bowman, Inc. Posting your "Open House" on Facebook allows your "Sphere" to announce your property to others… Be sure to give plenty of notice, do not post the day before or the day of the open house.
"Post on Craig's List via E-properties" Mike Bowman, Inc. 1. Click on the property you want to hold open
Mike Bowman, Inc. 2. Then click on the "Open House" tab
Mike Bowman, Inc. 3. Put in the open house date & the time then click "save". Note: Be sure you are using Internet Explorer as your browser
Mike Bowman, Inc. 4. Click on the "Tools" button
Mike Bowman, Inc. 5. Click on the "Craig's List poster" and post like you would normally on Craig's List Note: Your posting is only effective for three days.
"Post on NTREIS Listings" Mike Bowman, Inc. 1. Go to NTREIS Listing and click on the "add/edit" button 2. Then click on "Add/Edit Open House/MLS Tours
Mike Bowman, Inc. 3. Enter the Date, Time, Comments, and Open House Type then hit "Save" Your listing will be posted to Realtor. com Open. House. com and.
"Posting to Century 21. com via 21 online" Mike Bowman, Inc.
Mike Bowman, Inc. 1. Log onto 21 online. com and click on "My Listings" 2. Click on the "Open House" tag.
Mike Bowman, Inc. 3. Enter the Date, Time, and Comments, and Open House Type then hit "Add New" Your listing will be posted to Century 21. com.
Mike Bowman, Inc. "Letting the Neighbors and Others Know By Sending an Open House Announcement Flyer/Postcard"
For the budget minded you can create your own open house flyer by going to www. office. xerox. com/small-business-templates/real-estate-flyers/enus. html Mike Bowman, Inc.
… or you can have some professionally prepared by MS Marketing their website is www. msmarketing. biz. Mike Bowman, Inc.
… There is also a good article on the web about open house flyers at "Real Estate Marketing Talk web-site at www/realestate-marketing-talk. com Mike Bowman, Inc.
"Signage, Signage…" Mike Bowman, Inc.
Get the Signs Out Mike Bowman, Inc. Ø If you do not put them out… They will not come Ø Ø Ø You need a minimum of four signs out Add balloons to the signs to make them stand out Time dated signs lets everyone know in advance Put them out for several days if the signs have times posted. Get permission from owner if you have to put one on a corner lot.
"Today's the big day what do I bring? " Mike Bowman, Inc.
Things you will need… Ø Dress Professionally Ø Wear Your Name badge & bring business cards Ø Laptop w/ wireless internet Ø Your cell phone Ø Flyers about the property with name and number on it Ø Other properties for sale in or close to the neighborhood. Ø Bring something to drink Mike Bowman, Inc.
Do's and Don'ts Ø Don't be a door greeter Ø Do hand them a flyer and be sure to ask questions Ø Don't leave them unattended Ø Don't play solitaire on your laptop Ø Do look up inventory and study it Ø Do have a smile on your face Ø Do be the professional. Mike Bowman, Inc.
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