Microsoft Site Server Commerce Edition l A set

Microsoft Site Server Commerce Edition l A set of tools, components and Active Server pages that can be used to build ecommerce sites l Leverages existing Microsoft technologies (Windows 2000 Server, IIS, Microsoft SQL Server)

Site Server CE Applications l Content replication/publishing l Log Analysis Tools (site structure / navigation paths / traffic) l Ad Server l Advanced Site Search l Membership Services

Site Server Components l Pipelines l Order form l Sample sites l Sales predictor component

Site Server Architecture DATA Commerce . ASP HTML Server Components

Site Server Data l Product catalog l Shopping baskets l Receipts l Transaction data l Site navigation data

Site Server Database l ODBC interface – database independent <% cmd. Temp. Command. Text = "SELECT title FROM frontpage where new = 1" Set rs. Front. Page = Server. Create. Object("ADODB. Recordset") rs. Front. Page. Open cmd. Temp, , ad. Open. Static, ad. Lock. Read. Only %> <% do while not rs. Front. Page. EOF Response. print(rs. Front. Page(“title”). value) rs. Front. Page. movenext loop%>

Site Server Components l Simple. List l Dictionary l Order. Form l Query. Map l. DBStorage l. Data Functions l. Mts. Tx. Pipeline

Site Server Components: Order. Form l A structured group that contains dictionaries and simple lists that describe each order. Form order. ID -> value shopper. ID -> value ship_to_name -> value Items -> Simple. List of values

Site Server Components: Mts. Tx. Pipeline l Pipelines and Transacted pipelines are unique to Site Server l Facilitate business logic implementation through sequential execution of components l Transacted pipelines provide an automatic roll-back mechanism l Integration of third-party components (tax, shipping costs, credit card validation, etc. )

Site Server Security l Windows NT (W 2 K) l SQL Server l Internet Information Server l. ASP code l Transaction l Online store manager access

Site Server CE platform l 68% of Top 300 Shopping sites are using Site Server CE – the next competitor is IBM Web Sphere with 15% market share l 73% of SSL sites are running on Windows platform l Dell. com, CDW. com, Office. Depot. com, Barnesandnoble. com

Site Server Strengths l Integration with W 2 K MMC l Flexible implementation of business logic with pipelines l Good analysis module l Broad customer and developer base – over 2, 500 independent service providers l Scalability

Site Server weaknesses l It is NOT an out-of-the-box product l Poor personalization functionality l Absent auxiliary e-commerce mechanisms (auction, affiliate program)

Commerce Server 2000 l Part of the. NET strategy l Strong emphasis on XML – easier integration with order fulfillment and other business software l Personalization and Membership services integrated with a LDAP server l W 2 K Datacenter & SQL Server 2000 improve on scalability – RAIC

Additional Resources l Microsoft Site Server http: //www. microsoft. com/siteserver/ l Online Seminars http: //www. microsoft. com/seminar/ l Microsoft Commerce Server 2000 http: //www. microsoft. com/commerceserver/

RBCmp 3. com – SSCE implementation l Brick-and-mortar business targeting a specific demographic l Over 8, 500 Russian audio & video titles l Unique site features – integration of Windows media services with SSCE