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Microsoft Class Server 3. 0 Improving Achievement Through Technology Jason Palmer Education Products Manager Microsoft Class Server 3. 0 Improving Achievement Through Technology Jason Palmer Education Products Manager Education Solutions Group Microsoft Corporation

Agenda Key K-12 Issues including NCLB o Accountability and Assessment Solutions o Microsoft Class Agenda Key K-12 Issues including NCLB o Accountability and Assessment Solutions o Microsoft Class Server o n n o Benefits History Solutions Case Studies Partnership Opportunities 2

Key Issues In K-12 Education Today… “How can we streamline our process for demonstrating Key Issues In K-12 Education Today… “How can we streamline our process for demonstrating accountability as required by NCLB? ” “With data in many different systems how do we know if our reports are accurate? ” “How can we substantiate the effectiveness of teaching methods with data-driven analyses? ” “We know which kids are behind, but how do we improve their achievement? ” “Funds are limited, where can we get the biggest return on investment? 3

Where Are K-12 Districts Today? Needs for Tomorrow More Progressive Districts o Deliver Individual Where Are K-12 Districts Today? Needs for Tomorrow More Progressive Districts o Deliver Individual Resources for Improved Results o o Advanced Needs o Most Districts Today Identify Improvement Areas with Assessment & Data-Driven Analysis o Intermediate Needs o Address NCLB Reporting Requirements Basic Needs o o Adapted From: Maslow, A. (1943). A theory of human motivation. Psychological Review, 50, 370 -396 Digital Content and Best Practices Individualized Lesson Plans based on Assessments and Standards Drive Continuous Improvement Regular Diagnostic Assessments Analyze to Determine Areas of Educational Weakness and Strength Meet NCLB Reporting Requirements Measure Progress Share Results 4

Class Server Enables K-12 Districts To…. Deliver diagnostic assessments to your students, and view Class Server Enables K-12 Districts To…. Deliver diagnostic assessments to your students, and view achievement reports, before the high-stakes tests Deploy best practices, assessments, and core curriculum materials digitally to all teachers & students in the district Have a closed-loop process that enables them to track and remediate students against local curriculum standards Measure the impact different approaches and curriculums have on various student groups, and individuals 5

Microsoft Class Server / AAA Closed-Loop Process Data Collection Diagnostic Analysis and Reporting Assessment Microsoft Class Server / AAA Closed-Loop Process Data Collection Diagnostic Analysis and Reporting Assessment Closed-Loop Process Improving Student Achievement Instructional Improvement 6

Complete AAA Solution Elements Special Education System Web Portal Other Applications District and Community Complete AAA Solution Elements Special Education System Web Portal Other Applications District and Community Access SIF Application Integration SIF Student Management System Microsoft Class Server SIF Data Model Data Warehouse State Reports Analysis Services EDmin School. Net Chancery Tetradata 7

Microsoft Class Server 3. 0 • Microsoft® Class Server is a Web-enabled learning management Microsoft Class Server 3. 0 • Microsoft® Class Server is a Web-enabled learning management platform that enables K-12 school districts and teachers to address the accountability and assessment requirements of No Child Left Behind (NCLB). • Class Server enables K-12 districts to collect real-time student achievement information by helping teachers create, deliver, and grade standards-aligned assessments and lessons over the Web. 8

Microsoft Class Server 3. 0 Learning Management Platform for K 12 Education o o Microsoft Class Server 3. 0 Learning Management Platform for K 12 Education o o Superintendent Address NCLB with a Web-based platform that delivers diagnostic assessments and valuable student performance data CTO: Easily deploy, integrate and use our LMS to distribute standards-based curriculum, assessments, and content offerings Teachers Create and deliver assessments and digital curriculum aligned to district standards, and track student progress. Students Complete lessons and assessments, and view results, using a standard Internet Web browser. 9

Microsoft Class Server Advantages o o Assessment. Deliver standards-aligned assessments to students over the Microsoft Class Server Advantages o o Assessment. Deliver standards-aligned assessments to students over the Web -- on a regular basis. Standards-based. n n n o o SIF Agent allows integration with other SIF compliant vendors IMS & SCORM compliance enables content from many providers New “Curriculum Standards” tool allows you to upload your state curriculum standards, and customize for your district Easy Deployment. Familiar and highly productive Microsoft-based tools and interfaces (for IT and Teacher) Interoperable. . NET Framework, XML web services APIs, enable secure, familiar integration framework Case Studies. Deployment examples of numerous data collection, reporting, and analysis systems from other providers who are also using. NET Teacher Tested. More than 200 teacher interviews have been conducted to verify/validate Class Server interface 10

Worldwide Adoption and Deployment o o 300 Districts, 7 Nations. As of 6/1/2003, Class Worldwide Adoption and Deployment o o 300 Districts, 7 Nations. As of 6/1/2003, Class Server had been adopted or deployed by 300 school districts from 7 nations. Three-year track record. Since introduction, Class Server customers have increased their use and size of their deployments. Industry-leading partners. Class Server has been adopted as the preferred learning management platform by Chancery, EDmin. com, Scantron, School. Net, and Tetradata. Digital content. More than 10 content providers have created offerings for Class Server (including Thompson, XSIQ, and Broad Education). 11

Microsoft Class Server Accountability Solution Partners First to introduce. NET to K-12 with Chancery. Microsoft Class Server Accountability Solution Partners First to introduce. NET to K-12 with Chancery. Empowers educators to make decisions on curricula & programs. Finalist in 2002 Software Codie Awards. Finalist for the 2002 American Electronics Association's awards. Student Info Systems Assessment In education collection and assessment for 30 years. Collection & Storage Reporting & Analysis Instruction Comm. & Collaboration Microsoft Accountability and Assessment Solutions Implementation and Support Dell Bearing Point Deloitte and Touche HP Accenture Regional Partners 12

Case Study (Microsoft/EDmin. com) Montgomery County Public Schools Profile o 130, 000 student, 20, Case Study (Microsoft/EDmin. com) Montgomery County Public Schools Profile o 130, 000 student, 20, 000 employee district in Rockville, MD o 18 th largest and the 12 th fastest growing in the United States Situation o Difficulty managing, tracking and utilizing student performance data Solution Offerings o Microsoft Class Server, SQL Server and Windows 2000 o EDmin. com’s Virtual EDucation System Technologies Used o Microsoft. NET Framework, Web Services & Crystal Reports 8. 5 Benefits o Meeting NCLB Requirements: n o Ability to generate reports on day-to-day student classroom performance, external tests and assessments Implementing Improvements: n Closed-loop process mapping curriculum to results and tracking progress at any point in time 13

Microsoft Class Server Digital Content Providers Assessment: Scantron o Supplemental Curriculum: o n n Microsoft Class Server Digital Content Providers Assessment: Scantron o Supplemental Curriculum: o n n n 50 titles, 10 providers Thompson, XSIQ (public) Plus all IMS content 14

Learning Management System Marketplace o Eduventures $150 M in U. S. K-12 spend (2004) Learning Management System Marketplace o Eduventures $150 M in U. S. K-12 spend (2004) Eduventures – FY 04 Forecast o Microsoft Survey 300 current customers 1, 000+ districts will purchase 2003 -4 2, 200+ more in 2004 -5 Competitors Blackboard NCS Pearson PLATO Netschools $30, 000* Implementation/Customizati on $25, 000 Hardware $25, 000 Accountability Software $20, 000 Professional Development o Assessment Solutions $20, 000* Learning Management Software $12, 000 Hosting $10, 000 Non-Assessment Content $8, 000 (includes high stakes online testing) (only PD related to these solutions) NOTE: Does not include $500 M+ in FY 04 “educational software” spend 15

Funding Class Server Solutions under HR 1: “No Child Left Behind” • HR 1 Funding Class Server Solutions under HR 1: “No Child Left Behind” • HR 1 specifies two ways school districts can apply for and receive Grant Funding for Microsoft Class Server • Title I: Students must meet state achievement standards; Funds for states/districts to deploy an “integrated technology solution” for improving student achievement against standards • Title II, Part D (formerly Eisenhower): State and Local Educational Technology Grants; Funds to support a “comprehensive system of technology enhanced curricula”, including administrative support, professional development and the delivery of content/assessments. 16

Digital Content Future o Key Drivers: n Federal Legislation (NCLB) and State Adoptions n Digital Content Future o Key Drivers: n Federal Legislation (NCLB) and State Adoptions n Deployment of “Personal Learning Devices” n Widespread Adoption of LMS Platform by K 12 o Timing: n 2003 -4: LMS/AAA takes off (reaches 15% mkt) Ø Ø n 2004 -5: 1 -3% mkt penetration of “digital textbooks” Ø Ø n Including Class Server, Blackboard, Pearson, PLATO Curriculum Online (UK) and Learning Federation (Aus) drive international “digital content” sales First State adoptions begin to require LMS/digital Personal learning devices reaches 1 -3% (pilot deployments) 2006 -7: 5 -10% mkt share for “digital textbooks” 17

Content Providers and Class Server Engagement Scenarios Digital Content Class Server Connect Extend Embed Content Providers and Class Server Engagement Scenarios Digital Content Class Server Connect Extend Embed o Create and market/sell IMS/Class Server content offerings that are compatible o Agree to convert/sell more than 5 content offerings –or- to become a CS Reseller o License and resell Class Server as part of a complete Content and Learning Solution o Get programmatic joint marketing benefits by signing our standard contract o Share development timetables and plans o Extensive joint sales and marketing activities o Engage in lead sharing and joint RFPs Marketing Interoperability Sales & Product Coordination Complete Solution Integration 18

For more information… Jason Palmer jasonpal@microsoft. com 425. 707. 2676 © 2003 Microsoft Corporation. For more information… Jason Palmer jasonpal@microsoft. com 425. 707. 2676 © 2003 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.