Micro Age Training Webinar Green Computing September 8

Micro. Age Training Webinar Green Computing September 8 th, 2008

Agenda § Green Computing Phil Smith, Category Business Manager, Commercial Desktop, HP § National Marketing Campaign Brett Beranek, Marketing Manager, Hartco Maria Fiore, Business Development Manager, Hartco Mia Brathwaite, HP Sales Specialist, Hartco © 2008 Micro. Age

HP Personal Systems and the environment September 8, 2008 Phil Smith Category Business Manager, HP © 2007 Hewlett-Packard Development Company, L. P. 2008 The information contained herein is subject to change without notice

HP’s Commitment to the Environment We deliver technologies, products and services that reduce not only the environmental impact, but also those of our customers through product and material innovation, energy efficiency, end-of-life solutions and sound operations.

HP’s Corporate Commitment From HP’s beginning: Citizenship commitment started with Dave Packard and Bill Hewlett in 1939 Reconfirmed today: "Environmental responsibility is good business. We've reached the tipping point where the price and performance of IT are no longer compromised by being green, but are now enhanced by it. " Mark Hurd, CEO Hewlett-Packard

HP’s Environmental programs Energy efficiency Product reuse and recycling Substances and materials Social responsibili ty Building an Environmentally Sustainable Future

Energy Efficiency

Energy Efficiency & Climate Change Energy Efficiency: Energy efficiency refers to how effectively energy is being used, for example; how long a PC can be operated with a given amount of energy. Energy efficiency is about designing IT products and services that increase productivity, reducing lifetime consumption of electricity, lowering costs to owners and lowering impact on the environment. • To produce electricity we burn fossil fuels and emit carbon dioxide - a leading cause of global climate change. • Using energy efficient products enables you to play a part in addressing climate change and most importantly… save your customer money!

Why is Energy efficiency Important? Lighting & office equipment consume up to 76% of office building electricity driving cost into their operating model Companies are being held accountable for their environmental footprint and are implementing long term goals for energy reduction Low efficiency products can have other adverse effects on the customer’s environment, such as air conditioning and noise pollution Customer pain points Some corporate and government entities are being mandated to use high efficiency products through pressure from external agenciesand government bodies

HP’s approach to energy innovation Design energyefficient products Energy efficient Improve energy efficiency of customer operations Rethink energy use to transform society Energy effective

What is ENERGY STAR? Introduced in 1992 by the U. S. Environmental Protection Agency (EPA) Voluntary labeling program that covers electronics both in the consumer and commercial areas Only manufacturers and retailers whose products meet the Energy Star criteria can label their products with this symbol Program is accepted internationally (i. e. valid in Canada) Requirements vary from one category to another, but typically an Energy Star model must be from 10 to 50% more efficient than a conventional model Designed to deliver technical information and identify and promote energy-efficient products to reduce greenhouse gas emissions Revised periodically to include more stringent criteria, driving change in the marketplace, E-STAR 5. 0 coming in July 2009

Business Desktop Innovations ENERGY EFFICIENCY Meets or exceeds global environmental standards − Available in ENERGY STAR® compliant configurations − Systems that meet Energy Star are also EPEAT Gold certified − HP Business PCs have certification for the following Asia Pacific eco-labels: Taiwan Green Mark, Korea Eco-label, Japan PC Green Label, CECP energy from China Energy efficiency − HP BIOS efficiency settings − 80% efficient power supplies available on all 5000 and 7000 series products − 85% / 87% Efficient Power Supplies will be available on dc 7900 for most BTO models − Low-power chipset and energy efficient processors − Advanced thermal design − S 3 sleep state set enabled at factory − Client level and remote power management options 12 BUILT FOR EFFICIENCY

Business Desktop Innovations BUILT FOR EFFICIENCY Client -side and Remote Power Management • HP Power Manager − Client based power management application − Real time reporting of savings • Verdiem − Enterprise focused remote client power management − Client included as part of HP Power Manager − Separate license required from Verdiem • Efficiencies with Out of Band Management − Technologies like Intel v. Pro and DASH help reduce energy consumption 13 13

NEW HP energy Calculator (Desktops) http: //energycalc. verdiem. com/ Enter your local electrical rate Enter install base quantity Choose your current platform and proposed transition platform Choose options (processor type, monitor type, power supply or Verdieum Surveyor software) View estimated annual energy costs on old and new platforms View estimated annual savings per month by moving to new platform 14

Changing the conversation BUILT FOR EFFICIENCY Customer concern Answer (Desktops only) 1. We are in the early stages looking for cost savings from reduction of energy consumption 80 PLUS power supply configurable in any 7000 and 5000 Series SKU 2. We have the basics but are looking for a solution to increase regulatory compliance and efficiency ENERGY STAR® 4. 0 qualified SKUs 3. Its been a part of our DNA for a while. We are now ready to expand to comprehensive energy efficient product EPEAT™ Gold (first to Market with rp 5700; NOW available on 7000 and 5000 Series) 4. Looking for a solution that goes beyond ENERGY STAR and helps me manage my energy policy and quantify savings? Verdiem Surveyor power management software solution

HP Business Notebook PCs and the environment Energy efficiency • • • ENERGY STAR® Qualified for high energy efficiency on most 2008 HP Business Notebook PCs HP Illumi-Lite LED displays are highly-efficient boosting battery run time by up to 90 minutes Power Management for efficient performance can help lower energy costs Ambient Light Sensor dims your display in low light conditions reducing power consumption HP Smart AC Adapters have a built-in sensor that adjust to the optimal power rating for use with various models. Solid State Drives (SSD) options are quieter, cooler, and use 50% less power than HDD yielding 5% longer run times

HP Workstation Energy Efficiency Highlights • 80 PLUS Power Supplies with PFC >0. 90 — Standard • Energy-saving power management settings —Standard • The xw 4550 Workstation is a market leader with nearly all configurations meeting ENERGY STAR® requirements • ENERGY STAR configurations available on all new platforms

HP Thin client Energy Efficiency High Efficiency HP delivers energy efficient products, solutions, & services • Thin Clients offer up to 80 percent power savings over traditional desktop PCs with similar capabilities • Additionally, the power-efficient thin clients also need less air-conditioning • With no moving parts, thin clients require only low wattage power supplies and have one-fourth the failure rate of equivalent desktops meaning much longer lifecycles • Power supplies for HP thin clients meet all the requirements for ENERGY STAR® • Desk-side visits are significantly reduced saving time, money and potentially mileage 18

Recycling 19

Why is recycling important? Companies are being held accountable for their impact on the environment Corporate responsibility is beginning to dictate procurement practices Limited global resources require reuse and recycling to sustain production Many IT companies are looking to outsource recycling and end of life management and transition services 20 Customer pain points Responsibility and audit extends to OEM suppliers, regardless of location

Recycling for business PCs BUILT FOR EFFICIENCY 90% Designed for recycling Product reuse and recycling 21 • Products meet Ro. HS compliance • Modular and tool-less designs • Use molded-in colors and finishes • Reduce number and types of materials • Mark plastic parts • WEEE compliant • Trade-in Program • Leasing • Remarketing/refurbishing services • Recycling services and support • Donation of older technology • Environmentally responsible disposal

HP Business Notebook PCs and the environment Product reuse & recycling • • • Over 90% of an HP Business Notebook PC (by weight) is recyclable or recoverable (no landfill) as per WEEE definition Innovative and convenient reuse and recycling programs include lease and trade -in programs Magnesium enclosures are easier to recycle Designed to be recycled –materials get reused rather than land-filled HP Disk Sanitizer permanently removes all sensitive information stored in the hard drive making it possible to reuse or donate older computers when ready for reuse/disposal

Substances and Material 23

HP Environmental Scorecard - EPEAT™ • Electronic Product Environmental Assessment Tool (EPEAT™) is an independent procurement tool to help to selectronic hardware based on environmental criteria • All HP Workstations currently qualify for EPEAT Gold as of April 1, 2008 • All 5000 and 7000 series business desktops qualify for EPEAT Gold when configured with Energy Star EPEAT measures computers in eight environmental categories Reduction/elimination of environmentally sensitive materials Energy conservation Materials selection End of life management Design for end of life Packaging Product longevity/life cycle extension Corporate performance Three levels of qualification Meets all 23 required criteria plus at least 50% of the plus at least 75% of the optional criteria

BULK PACKAGING • Reduces shipping and handling costs • Allows more product to be shipped in one container • Creates efficiencies in shipping and receiving • Reduces amount packaging used to ship products • Less waste and recyclable materials to dispose of • Enables faster deployment of large roll-outs • Available in CTO only 25

Desktop Environmental features Designed with the environment in mind Materials innovation • ENERGY STAR • TCO • Blue Angel • Taiwan Green Mark • China Energy Efficiency • Korea Eco-label • Japan PC Green Label • EPEAT© 26 • Dematerialization • Use of already-recycled materials in plastics and packaging • Potentially hazardous materials reduction: EU Ro. HS compliant worldwide • Designed to be recycled • Proactive elimination of brominated flame retardants in exterior case parts • WEEE Compliant Customer benefits àHelps you to reduce your carbon footprint àHelps to ease recycling costs and effort àEasier to disassemble and recycle àProtect the environment 3/17/2018

HP Business Notebook PCs and the environment Materials & substances • • EPEAT™ Gold registered on 2530 p and 2730 p and EPEAT Silver registered on most 2008 HP Business Notebook PCs HP Illumi-Lite displays feature mercury-free LED backlighting reducing the amount of hazardous materials used HP has set a goal to remove all mercury from its entire notebook line by the end of 2010 Continuously modifying design, considering alternative materials and reducing notebook size External plastics have no brominated flame retardants and paints are lead-free. No use of ozone depleting substances in product manufacturing Reduction of total packaging weight, and minimal documentation Use of post-consumer recycled content on packaging material

Social Responsibilit y

Supply Chain Social and Environmental Responsibility Labour Ethics Treat employees with dignity and respect Uphold the highest standards Health and safety Environmental practices Evaluate and control exposure to hazards Protect the environment HP solution Your benefit Require all suppliers to sign a code of conduct Assurance that your HP product was manufactured with good ethical practices

HP Goals for 2010 (relative to 2005): Recycle 2 billion pounds of e-waste by 2010 Improve energy efficiency of high volume printer families by 30%. Reduce the combined energy consumption of HP operations and products by 20% by 2010. Improve energy efficiency of high volume server families by 50%.

HP is committed to reducing our energy consumption Reduce overall energy Implement HP Workplace Transformation Purchase renewable energy Sustain global Tele-work program

Questions?

More information www. hp. com/go/energy http: //www. energystar. gov/ http: //www. epeat. net/

Supplemental Slides

HP Halo Collaboration and Remote Graphics Software HP solution Remote Graphics Software Recycle Material Energy Social Your benefit Collaborate from any location in 2 D and 3 D – to save the cost, time and environmental impact of travel HP Collaboration Studio to hold meetings with multiple participants from multiple sites Conduct successful meetings without expensive international travel

Code of conduct implementation framework External reporting Code of conduct Policy Improvemen t cycle Joint Conformity Assessmen t

Table of Contents Why buy – Environment features Designed with the environment in mind Energy efficiency • b. PCs and monitors meet or exceed global environmental standards and requirements • Built-in power saving modes • 80% efficient power supplies • Low power chipsets and energy efficient processors Packaging energy costs àHelps extend useful life of PC àLess waste • Engineered to reduce impact on environment • Manuals and guides on CD or printed on paper with recycled content 37 àHelps lower 3/17/2018 àGood for the environment

Designed with your business in mind and built to last. HP Professional Innovations DESKTOP ENVIRONMENTAL HIGHLIGHTS ENERGY EFFICIENCY • 85% efficient power supplies coming on dc 7900; 80% efficient on current generation 5000 and 7000 series • Latest power efficient processors and chipsets • Advanced thermal design • HP BIOS with S 3 sleep state set • ENERGY STAR® 4. 0 qualified; ready for July 2009 transition to v 5. 0 • Client level and remote power management options 38 3/17/2018 DESIGNED WITH THE ENVIRONMENT IN MIND • Meets or exceeds global environmental regulatory standards and many voluntary standards • Registered as an EPEAT Gold product • Recycled plastics and packaging from post consumer waste • HP offers take back and recycling programs to ensure products are disposed of safely • Proactive elimination of BFR/PVC hazardous materials

National Micro. Age Marketing Campaign September 8 th, 2008 Maria Fiore & Brett Beranek

September National Micro. Age Campaign § Theme: Green Computing § Marketing Tools: § Direct Mailer – Customer Delivery this week § Web Banner – Online Today § Webinar Invitation – To be sent Tuesday next week § E-Flyer – To be sent September 23 rd § Webinar – English, September 25 th French, September 29 th © 2008 Micro. Age

Direct Mailer – Cover / Back © 2008 Micro. Age

Direct Mailer – Inside Spread © 2008 Micro. Age

Follow-up Tips

Follow-up Objectives and Tools § Objective: § Objective is to get clients to either attend webinar or schedule appointment § Method: § Sales Calls § Personalized E-Mail § Tools available § Phone follow-up script § Marketing support © 2008 Micro. Age

Campaign Assessment

Thank You!