MGIS 501 Vital Bijuteri Website Redesign Google Ad. Words Google Analytics Bilge GÖKSEL Burcu KOLANCALI Cansu ZORLUER Onur SENCER Özlem YALÇINKAYA Serkan GÜRSÖZLÜ 14. 11. 2008 1
Vital Bijuteri Website Redesign Bilge GÖKSEL Onur SENCER 2
Agenda • www. vitalbijuteri. com website redesign • Problems with the design • New design • Differences • Suggestions 3
www. vitalbijuteri. com • Kirmacioglu import and export company • The company imports the products from China and South Korea • Sells the products to Turkey, Bulgaria, Egypt, Poland, Russia and Ukraine. • Target countries to export: Italy and Spain • Concentrated industries: § Textile & Garment --Stones § Chemical Industry § Construction Industry 4
Design Problems 5
Design Problems • Turkish Character Problem 6
Design Problems • Broken links 7
Design Problems • Background colors • No page titles • Empty pages without the photo of the product 8
Solving Design Problems • Solving Turkish character problem • Naming the title of the pages • Adding keywords and description in meta tag • Choosing 5 color palette 9
Solving Design Problems • Choosing a layout for the page design • Adding Google Analytics and Adwords • Adding “About us” section 10
Adding i. Google Gadget 11
New Design 12
Summary As a result of the modifications • An ordinary visitor understand the target group of the website better. • The site is configured in a way that helps target group to understand its content • It is easier for target group to find what they are looking for • the site developed a creative usage of web technologies to increase site’s usefulness for target group. (Gadgets) 13
Suggestions • New logo • Getting the domain name http: //vitalbijuteri. com 14
Suggestions • New design with flex can be done: eg: http: //binekarac. vw. com. tr/#/binek/model • Additional explanations about the business • Related articles to increase the contents • Detailed information about the products • Converting to website to an E-commerce site 15
Vital Bijuteri Google Ad. Words Serkan GÜRSÖZLÜ Cansu ZORLUER 16
Vital Bijuteri - Google Ad. Words Started on 4 th November and continuing ü Data gathered on 13 th November ü Tools used ü Google Ad. Words Keyword tool ü Google Ad. Words Traffic Estimator tool ü Google Ad. Words Edit Campaign Negative Keywords 17
Google Ad. Words Keyword tool 18
Google Ad. Words Edit Campaign Negative Keywords tool 19
Google Ad. Words Traffic Estimator tool 20
Account Structure Ad. Words Account VB Campaign Turkish VB Campaign Import VB Campaign Export VB AG Turkish VB AG Export Import Yapıştırma Hot Fix Rhinestones Kristal Taş 3 campaigns ü VB Campaign Turkish (Satın alın) ü VB Ad Group Turkish ü 1 Ad ü VB Campaign Import (Sell to Turkey) ü VB Ad Group Import ü 1 Ad ü VB Campaign Export (Buy from Turkey) ü VB Ad Group Export ü 1 Ad 21
VB Campaign Turkish (Satın alın) ü Daily budget: 4. 50 YTL ü Google Search & Search Partners: On ü Content Network: Off ü Geographical targeting: Turkey ü Language targeting: Turkish, English ü Clicks – 35 ü Impressions – 286 ü CTR – 12, 24% 22
VB Campaign Turkish (Satın alın) ü VB Ad Group Turkish ü 1 Ad ü Inter-capitalized URL ü Keywords in Ad Title ü Keywords in Ad Text ü Landing page – Turkish home page 23
VB Campaign Turkish (Satın alın) ü Max CPC – 1, 20 YTL ü Avg CPC – 0, 42 YTL ü First 3 keywords – QS: 9/10 ü Others – QS : 7/10 ü Negative keywords: ü Esmer, Prenses, xp, Vista, Windows, makine, makinaları 24
VB Campaign Import (Sell to Turkey) ü Daily budget: 4. 50 YTL ü Google Search & Search Partners: On ü Content Network: Off ü Geographical targeting: China, South Korea ü Language targeting: Chinese, Korean, English ü Clicks – 48 ü Impressions – 63. 064 ü CTR – 0, 08% 25
VB Campaign Import (Sell to Turkey) ü VB Ad Group Import ü 1 Ad ü Inter-capitalized URL ü Keywords in Ad Title ü Keywords in Ad Text ü Landing page – English home page 26
VB Campaign Import (Sell to Turkey) ü Max CPC – 1. 20 YTL ü Avg CPC – 0. 39 YTL ü Negative keywords: ü xp, Vista, Windows, machine ü All keywords – QS : 7/10 27
VB Campaign Export (Buy from Turkey) ü Daily budget: 4. 50 YTL ü Google Search & Search Partners: On ü Content Network: Off ü Geographical targeting: Bulgaria, Egypt, Poland, Russia, Turkey, Ukraine ü Language targeting: Turkish, Polish, Bulgarian, English, Russian, ü Clicks – 7 ü Impressions – 3. 598 ü CTR – 0, 19% 28
VB Campaign Export (Buy from Turkey) ü VB Ad Group Turkish ü 1 Ad ü Inter-capitalized URL ü Keywords in Ad Title ü Keywords in Ad Text ü Landing page – English home page 29
VB Campaign Export (Buy from Turkey) ü Max CPC – 1. 50 YTL ü Avg CPC – 0. 81 YTL ü Negative keywords: ü xp, Vista, Windows, machine ü All keywords – QS : 7/10 30
Overall Campaign Results As of November 13 ü Funds remaining in our account: 67. 54 YTL ü Daily average cost so far: 4, 09 YTL 31
Snapshots Google Türkiye Google China Google Bulgaria 32
Reports Campaign Report Search Query Report 33
Reports Geographic Reports - Turkish 34
Reports Geographic Reports - Import 35
Reports Geographic Reports - Export 36
Vital Bijuteri Google Analytics Burcu KOLANCALI Özlem YALÇINKAYA 37
Vital Bijuteri Google Analytics • Subscription to Google Analytics account – 28 th of October • Subscription to Google Ad. Words account – 4 th of November • Analyse Vital Bijuteri before and after Google Ad. Words campaign 38
Dashboard – before Ad. Words 39
Dashboard – after Ad. Words 40
Map Overview before after 41
Map Overview – before Ad. Words 42
Map Overview – after Ad. Words 43
Traffic Source – before Ad. Words 44
Traffic Source – after Ad. Words 45
Technical Profile – before Ad. Words 46
Technical Profile – after Ad. Words 47
Visits – before Ad. Words 48
Visits – after Ad. Words 49
Visitor Loyalty – before Ad. Words 50
Visitor Loyalty – after Ad. Words 51
Network Location - before Ad. Words 52
Network Location - after Ad. Words 53
Referring sites - before Ad. Words There is no traffic from the referring sites before Ad. Words campaigns This report helps us see from where people are coming to our website. 54
Referring sites - after Ad. Words 55
Top Landing Pages It is a page that visitors are directed to once they clicked on a link from a pay per click ad. The optimization of landing pages is a key factor for a successful campaign. 56
Top Landing Pages - before Ad. Words 57
Top Landing Pages - after Ad. Words 58
Bounce Rate - before Ad. Words 59
Bounce Rate - after Ad. Words 60
Ad. Words Campaign report 61
Thank you! 62
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