MG-850 HD Product Introduction SE Group Confidential Related

MG-850 HD Product Introduction SE Group Confidential (Related Staff Only) Until : Permanent

Contents Business Concept n n n Business concept DVD combo market situation i. Pod/ i. Phone/ i. Pad market growth Business target Sales strategy Promotional materials SE Group Confidential (Related Staff Only) Until : Permanent Product Introduction n n Product concept Target user Key features Specifications Options

Business Concept Expand home cinema market by cultivating potential users n Raise awareness of home cinema projectors n Establish and enhance Epson brand in association with home entertainment and sow the seeds of future market expansion of high-end home projectors n Develop new channels by using i. Pod as an intermediate n SE Group Confidential (Related Staff Only) Until : Permanent

DVD Combo Market Average 40 k units per year (FY 06 through FY 10) have been sold n With the DVD combo products, Epson has established a new category of home cinema projectors and dominated this category n DVD is perceived as a rather old technology and is losing competitiveness n n With MG-850 HD, the aim is to recover from the drop in the DVD combo segment, and even expand the market by attracting i. Pod/ i. Phone/ i. Pad users. SE Group Confidential (Related Staff Only) Until : Permanent

i. Pod/ i. Phone/ i. Pad Market The market of i. Pod/ i. Phone/ i. Pad market is growing almost 20% each year n During FY 10 (April 2010 to March 2011), 47 million i. Pods, 57 million i. Phones and 19 million i. Pads were sold n This means that there at least 123 million potential MG-850 HD users around the world n Potential MG-850 HD users SE Group Confidential (Related Staff Only) Until : Permanent

Product Introduction SE Group Confidential (Related Staff Only) Until : Permanent

Product Concept Anyone – Plug, Dock and Play!! n Simple operation (Plug > Dock > Enjoy) No complicated cabling nor setup required (quick & easy) Anywhere – Adapts to the environment n Adequate brightness and sound output No dedicated room necessary n Flexible setup Doesn’t have to be in the middle of the room Anything (Any application) – Versatile n Variety of inputs and antitheft features Not just for watching movies SE Group Confidential (Related Staff Only) Until : Permanent

Target User n n n Male Around 37 Quick to catch on to hot new gadgets, and likes to show off to friends/family Holds house parties Interested in big screen entertainment, however… n n n does not want to go through complicated settings wants to use it in multiple locations wants to use it for multiple applications does not want many cables running around the floor does not want a lot of equipment and remote controllers in the room SE Group Confidential (Related Staff Only) Until : Permanent

Key Features Anyone – Plug, Dock and Play!! Projector, stereo speakers and an i. Pod dock in one package n i. Pod dock n Stereo speakers n Anywhere – Adapts to the environment n n n Handle Keystone adjustment High brightness Color Mode (auto) Stylish design Anything (any application) – Versatile For education use n For SOHO use n SE Group Confidential (Related Staff Only) Until : Permanent

One Package Anyone n No complicated cabling No need to connect players, amplifier and speakers n Setup completed with just one power outlet n SE Group Confidential (Related Staff Only) Until : Permanent

i. Pod dock Anyone n Dock an i. Pod and watch purchased/rented movies n On i. Pod touch 3. 5” / i. Pad 9. 7” On MG-850 HD 80” or over SE Group Confidential (Related Staff Only) Until : Permanent

i. Pod Dock Anyone n On screen menu for easy operation Videos > Music > Photos + More > Settings n > Video output resolution n 480 p/576 p: n 480 i/576 i: i. Pod touch (2 nd, 3 rd and 4 th gen), i. Pod nano (3 rd, 4 th and 5 th gen), i. Phone 4, i. Phone 3 GS, i. Pad 2 i. Pod touch (1 st gen), i. Phone 3 G, i. Phone SE Group Confidential (Related Staff Only) Until : Permanent

i. Pod Dock Anyone n n n n Watch purchased/rented movies Share private contents (photos, videos) Listen to music without wasting lamp life Give a presentation Give a lesson using contents from i. Tunes U Charge battery while enjoying the contents Retractable docking station to protect the connector from wear and tear SE Group Confidential (Related Staff Only) Until : Permanent

Stereo Speakers Anyone n High power (10 W x 2) speakers built-in n n No need for external speakers 4 sound modes for better sound experience Standard: n Vocal: n Music: n Movie: n Reproduces the source without equalizing Suited for microphone usage. Suited for listening to music. Cleaner Low/High frequency sound. Suited for watching movies. Enhanced Low/High frequency sound. SE Group Confidential (Related Staff Only) Until : Permanent

Handle Anywhere Take it to the desired location easily n Carry the unit with just one hand n SE Group Confidential (Related Staff Only) Until : Permanent

Keystone Adjustment Anywhere n Auto vertical keystone adjustment n n Gravity sensor detects movement and adjusts the vertical distortion automatically Horizontal slide adjuster Intuitive setting by simply sliding the keystone adjuster n Offset placement allows space in front of the screen (suited when playing Wii) n Vertical keystone adjustment performs automatically. SE Group Confidential (Related Staff Only) Until : Permanent Slide the bar sideways to make the image square.

High Color Light Output Anywhere n 2800 lm is bright enough for enjoying a large screen image with ambient light n Can be used in any room, with no need for a dedicated dark room, Crash!! SE Group Confidential (Related Staff Only) Until : Permanent

Color Mode (auto) Anywhere n By sensing ambient light, the optimal color mode is selected automatically n Allows users to always enjoy a big screen at the best setting Ambient light Usage environment 3030030 lxlx 100 - 300 lx 0 100 lx -- - Pitch brightly-lit Dimly-lit room with outside light shielded Roomdark room with lighting equipments Daytime room SE Group Confidential (Related Staff Only) Until : Permanent Transition

Stylish Design Anywhere n Main unit Harmonized with various kinds of AV equipment n i. Pod conscious design (silver accent) n Horizontal keystone adjuster Quick release foot I/O terminals (with cover) Handle SE Group Confidential (Related Staff Only) Until : Permanent Stereo speakers Retractable i. Pod dock

Stylish Design Anywhere n Remote controller Unique and inviting design n Grouped and applied back light to buttons used frequently n n Easy to find the desired button even in the dark Projector operation (low usage) Contents operation (high usage) Back lit area SE Group Confidential (Related Staff Only) Until : Permanent

Features for professional applications Anything n High brightness n n SOHO Education SOHO Could be used to be heard to a bigger audience without straining voice Handle n Education No need for external speakers Microphone input n SOHO No need to turn off the lights, allowing users to take notes Built-in 10 W stereo speakers n Education Cary it around to multiple locations SE Group Confidential (Related Staff Only) Until : Permanent Education SOHO

Features for professional applications Anything n Password protection n Use the i. Pod instead of inputting the password n n No need to remember passwords or press buttons; just dock Color mode n Preset color modes for business use n n Education SOHO Ensures materials are always shown in the best color mode USB-A slideshow n Education Play data saved in formats such as JPEG, PNG, GIF and BMP without a computer n No need to carry a heavy PC SE Group Confidential (Related Staff Only) Until : Permanent

Features for professional applications Anything n UD (3 in 1) n Transmit images, sound and page up/down with just one USB cable n n Easy setup Direct connection with ELPDC 06 n Education Transmit images and supply power with just one USB cable n Easy setup SE Group Confidential (Related Staff Only) Until : Permanent Education SOHO

Key features Anyone – Plug, Dock and Play!! i. Pod dock n Stereo speakers n No complicated cabling nor setup required (easy & quick) Anywhere – Accommodate to the environment Take advantage of the fact that MG-850 HD is Handle na. Keystone adjustment entirely new. No dedicated room necessary new concept, and try n High brightness Not always in the middle of the room nmarketing approaches! Color Mode (auto) n n Stylish design Anything (any application) – Versatile n n n Antitheft Color mode USB Slideshow USB Display 3 in 1 ELPDC 06 Not just for watching movies SE Group Confidential (Related Staff Only) Until : Permanent

SE Group Confidential (Related Staff Only) Until : Permanent