Membership Seminars 2013 District 7850 - July 20 th Hanover NH, August 3 rd St. Johnsbury VT, September 7 th Sherbrooke QC, September 11 th Montpelier VT District Governor – Steve Dates Membership Chair – Sonny Holt 1
Pigeon Cove - Meeting Agenda Intro – Anthem, - 4 Way Test - Invocation Funny Story Rotary Minute (Life and Times of Paul Harris) Rotary Moment (2 -3 minutes max. Member talk or video) http: //www. youtube. com/watch? feature=player_embedded&v=Ubqc 7_Mn. Be. E Happy Dollars? Next Week’s Program: Rotarian Ian Thomas will play the Bagpipes and discuss the history of the Scottish Highland bagpipes. Monthly Service Meeting: Today’s Program: “Rotary’s Contribution to World Peace. ” by At the Recreation Center to discuss work on the bike path and to develop ideas for new service projects. Our Interact club will attend and family members are invited. Dr. Samuel Adams, President of the U. S. Institute of Peace. 2
Anthem – O Canada! Terre de nos aïeux, Ton front est ceint de fleurons glorieux! Car ton bras sait porter l'épée, Il sait porter la croix! Ton histoire est une épopée Des plus brillants exploits. Et ta valeur, de foi trempée, Protégera nos foyers et nos droits 3
Anthem – America! O beautiful for spacious skies, For amber waves of grain, For purple mountain majesties Above the fruited plain! America! God shed His grace on thee, And crown thy good with brotherhood From sea to shining sea 4
The Four-Way Test Of 1. 2. 3. 4. the things we think, say or do Is it the TRUTH? Is it FAIR to all concerned? Will it build GOODWILL and BETTER FRIENDSHIPS? Will it be BENEFICIAL to all concerned? 5
Invocation My fellow Rotarians, you have this power. This power to use language to share your ideas, to touch hearts, and to bring about change in the world. As Rotarians, we have the power to speak and share, to explain and to educate, to inspire and to influence. It is our responsibility to share our talents and ideas and to find meaning in other people’s messages. May we use our skills to provide service to others less fortunate and help them to be self sustaining. May we continue to grow as Rotarians so that we stand in our community as a symbol of those willing to freely put service above self and make this our community and the world a better place to live. 6
Pigeon Cove - Meeting Agenda Intro – Anthem, - 4 Way Test - Invocation Funny Story (2) Rotary Minute (Life and Times of Paul Harris) Rotary Moment (2 -3 minutes max. Member talk or video) http: //www. youtube. com/watch? feature=player_embedded&v=Ubqc 7_Mn. Be. E Happy Dollars? Next Week’s Program: Rotarian Ian Thomas will play the Bagpipes and discuss the history of the Scottish Highland bagpipes. Monthly Service Meeting: Today’s Program: “Rotary’s Contribution to World Peace. ” by At the Recreation Center to discuss work on the bike path and to develop ideas for new service projects. Our Interact club will attend and family members are invited. Dr. Samuel Adams, President of the U. S. Institute of Peace. 7
Outline Membership Development – Macro Level Evaluating Your Club Engaging Your Members Attracting New Members Telling Your Story Building an ‘Action Plan’ for Dynamic Growth 8
Membership Development at the Macro Level 9
The Problem 1996 = 445, 000 members, 2012 = 380, 000 members. 10
Losing Members in North America Past 4 years. ◦ Brought in 40, 000 new members per year ◦ But lost 50, 000 members per year ◦ Net loss of 10, 000 members per year. Conclusion ◦ A membership strategy based primarily on acquiring new members does not produce sustained membership growth. 11
District Membership Results Clubs Recruited 182 New Members But Lost 154 Members ◦ Of these, 24 members passed away Why did we lose the other 130? Club Membership Results ◦ Top Ten clubs lost only 13 (net gain = +76) ◦ Bottom Ten clubs lost 56 (net loss = -49) Question: Do members stay or leave based on what’s happening in their clubs? 12
Why Members Leave Rotary 25% = Uncontrollable losses ◦ death, illness and relocations 75% = Controllable Club activities and club environment ◦ Cost ◦ Personal 13
Controllable Losses Club activities and club environment: Not feeling welcome Boring, No fun Poor programs No meaningful service projects Questionable Practices Passing the Hat Excessive Fines Same Old Agenda – Week after Week 14
Controllable Losses Cost: ◦ Expensive dues & meals ◦ Fund raising takes time & money ◦ Constantly asked for money ‘Mandatory’ Donations or Buying of Tickets 15
Controllable Losses Personal: Attendance is difficult Inconvenient meeting time No networking opportunities Job/family commitments Seems like a ‘Good Old Boys’ club Very cliquey Too many argumentative people 16
Evaluating Your Club 17
Inside Problem Indicator Attendance: ◦ 75%+ You’re doing great. ◦ 50% What’s keeping the other half away? ◦ 30%- You’ve got problems. IMPORTANT: Use attendance only as a measure of how you are doing. If you compel members to attend something they see little value in – they’ll quit. 18
Inside Problem Indicator Member Retention: Best Indicator of a Vibrant/Engaging Club ◦ Boston Metro – a club of 100 recruited 14 members and lost 10 for a net gain of 4 ◦ Pigeon Cove - a club of 100 recruited 4 and lost 1 for a net gain of 3 Which club is more vibrant & engaging? Why did Boston Metro lose 10% of its members? 19
Outside Problem Indicator Web Site/Face. Book Your Window to the World If Kept Current with Action Photos of Service Projects – You’re Doing Great If most recent update was 1 to 2 years ago and has mostly text and outdated links. Prospective members will say“Yuk! Why join that club!” Current members will be embarrassed for their own club 20
Member Survey and Exit Interviews Find out what could be done better. Recommended Survey* Actions ◦ Strive for 100% (pick up at the door) ◦ Email to non-attendees ◦ * Use Survey at Appendix 9. of the Membership Plan ◦ Survey. Monkey may be used. Conduct Exit Interviews ◦ One on one – over lunch ◦ Find out the real reason for leaving 21
The Value Proposition Whether buying a business, shopping for bargains, or staying with Rotary: People weigh the time, money, and effort expended against the value received. time, money, effort If value received weighs more - then it’s a good “Value Proposition. ” 22
Strong, vibrant clubs with excellent programs, opportunities to serve, and an engaged membership provides the necessary kindling to fire dynamic growth. 23
What do people really want? ? ? 1 - Make friends and network? 2 - To be engaged? 3 - To be nourished by the organization? 4. - To be recognized for the work they do? 24
Why people would join a Rotary Club? ARE WE ATTRACTIVE? 25
Our “Product” Is our club nourishing for our members? Do we have interesting or boring weekly programs? Do we always do the same routine week after week? Year after year? 26
Our “Product” Is the day and time of our meeting still the best? Are people receiving enough for their money? Are we offering service activities that meet the needs and preferences of our members? 27
Retention Businesses succeed or fail by how well they create value for their customers. Treat Rotarians as customers you can’t afford to lose. Assess club practices, then implement changes to maintain strong, vibrant clubs. Over-riding concept: “We will do everything possible to satisfy the needs and provide value for our ‘customers’. 28
Engaging Your Members 29
Engage – Some Definitions INVOLVE, ENGROSS, IMMERSE, ENTHRALL to begin and carry on an activity to do or take part in something “She sure can engage an audience. ” Rotary engaged my interest to come together and interlock, like the gears being engaged 30
Engaging Members The largest loss of new members happens within the first three years of joining a Rotary Club. Need to Change Our Way of Thinking Retaining Members Engaging Members Some Words for Engagement Ø Interested Ø Active Ø Excited Ø Involved 31
Engaging Mentoring - Pair new members with experienced members. - Have new members do “Spokes” (Appendix 6. in membership plan) - Sit together at meetings - Discuss Rotary history, club history, past projects - Encourage to join current and future projects 32
Engaging Web Connected - Website/Facebook - let new members know who you are, and what you do - Every club member’s name and information should be on the website (but controlled) - Add link to member’s business website - Make it easy to pay dues on-line 33
Engaging New Members Quick Hands-On Projects - Conduct a single or multi-club ‘hands-on’ community project – no longer than two hours - Introduces the excitement and satisfaction of doing service and seeing Rotarians in action - Document with pictures and/or videos 34
Engaging New Members First year Committees ØThe club puts up $500. 00 and - Challenges new members to find the next community service project for the club. - This helps them to learn about how Rotary works while keeping them “Engaged” 35
Engaging New Members Leadership Training - New members should be informed, encouraged and financed by their club to attend the Rotary Leadership Institute. - District will help w. costs - Encourage groups of club members (old and new) to attend together and then to report back to the club one proposal for innovation and/or a new project. 36
Interacting How Do You Interact? - Start an Interact Club with Middle/ High School students (age 12 and up) - Encourage new members to participate in starting a club - If club already established have them attend your meeting - do things together 37
Interacting Career Share - Organizing and conducting a single or multi-club "Career Fair“, or "Career Day”, or “Job Shadowing“ event for local Middle School, High School - Encourage new members to participate/lead this event 38
Joint Meetings & Projects Clubs doing the following with good results: 2 -4 clubs have Joint Rotary meetings (share excellent speakers, fun, & fellowship) Assistant Governor has Joint Lunch/Dinner meeting with Presidents (good ideas shared) 39
Joint Meetings & Projects Clubs Join to work the same service project Join with Interact/Rotaract on common project or fund raiser. Clubs combine with other organizations for joint projects (PR + potential members) 40
Revamp Your Organization Allow Newer Members to Chair Committees Infuse New Blood into Your Board of Directors Example: ◦ Pigeon Cove Rotary - New Board of Directors 41
Pigeon Cove’s New Board of Directors 42
In short: Do everything you can to engage and keep current members Make sure all members are involved and that we meet their expectations Change what has to be changed to be “engaging and attractive ” Be able to define simply and shortly who we are 43
Attracting New Members 44
Thinking Outside the Box “We need to ask questions and we need to open ourselves to the answers. We cannot say ‘No, we will not do this, ’ just because it has never been done before. Why not involve families in projects? ” Sakuji Tanaka, Past President, Rotary International 45
Adaptive Clubs Katie Ischkin's club - South Metro Minneapolis Evenings 2 Evening meetings – no meals. 3 rd meeting -happy hour/ networking event at different locations 4 th meeting is a hands-on volunteering opportunity. First Year Results Matching Grant and International Service Project 10 community service or hands-on volunteer efforts. 46
Satellite Clubs Allow options for members to attend meetings that better accommodate their work schedule or are focused on activities better suited to their needs. ln same locality as the sponsor club Submits Annual Report to Sponsor 47
Satellite Clubs Satellite members are also members of Sponsor Club ◦ The only dual membership allowed by RI Title (example) ◦ Rotary Satellite Club of Pigeon Cove (A satellite of Rotary Club of Pigeon Cove) Officers: ◦ Chairman, Immediate past Chairman, Chairman-elect, Secretary and Treasurer. 48
Attendance vs Service Members should: ◦ attend or make up at least 50 percent of club regular meetings or engage in club projects, other events and activities for at least 12 hours in each half of the year, or a proportionate combination of both. COL 13 -12 49
Membership Categories Active – only active members have the title Honorary – ‘Rotarian’ ◦ term of such membership determined by the club’s board of directors ◦ exempt from the payment of admission fees, and dues and shall have no vote and shall not be eligible to hold any office in the club. ◦ conferred only in exceptional cases, but may not be conferred upon an active member by the members of one’s own club 5. 010 Rotary code Of Policies 50
Membership Categories Honorary vs Active Retired/85 ◦ If a club wants to “Honor” one of its truly outstanding members, a more appropriate alternative than “Honorary” might be a special ceremony with the presentation of an award/plaque for meritorious service. ◦ And if applicable, changing the member’s status to “Active Retired/85” That way the club does not lose an active member. ◦ Dues reduction may also be considered 51
Types of Active Membership Active 85 ◦ if the member’s age and years of membership is 85 years or more and the member has notified the club secretary in writing of the member’s desire to be excused from attendance and the board has approved. 52
Types of Active Membership Family Plan Member (Appendix 10) ◦ encourages spouses/partners (or any family member) to join Rotary by offering the incentive of reduced club and district dues. Care Giver/Domestic Professional ◦ an adult of good character and good business, professional and/or community reputation, having interrupted employment or having never worked in order to care for children or assist their spouses in their work COL 13 -43 53
Types of Active Membership Young Leaders ◦ 35 years or younger ◦ Offered the incentive of reduced club and district dues. ◦ Required to recruit another member within 12 mos to maintain status. Clubs may waive club dues and admission fees for members under the age of 35. (RI Code of Policies 5. 040. 2) In addition, clubs may provide payment of district dues for new members in this age group, (RI Code of Policies 5. 040. 2) 54
Selling the Family & Young Leaders Plans helps alleviate three problem areas within Rotary: ◦ 1. ) Lack of diversity; ◦ 2. ) Difficulty in recruiting younger professionals; ◦ 3. ) Cost of membership 55
Advantage of the Family & Young Leaders Plans Important: A reduction of dues for certain categories of members does not necessarily mean that other members will have to make up the difference. ◦ Pigeon Cove’s 100 members paid dues of $100 a year to support their club’s administrative costs of $10, 000. ◦ 50 “special” new members are added but pay only $50 per year. ◦ Pigeon Cove now has an additional $2, 500 in dues, but if administrative costs remain stable, the resultant per capita dues for all other members would now be $7, 500/100 members = $75 per member. 56
Advantage of the Family & Young Leaders Plans Added Benefit if “special” members are in the “Family Member” and/or “Young Leaders” plans: ◦ District sends rebate of $1, 000 ($20 x 50) to Pigeon Cove. ◦ Club now has $3, 500 ($2, 500 + $1, 000) to help with administrative costs. ◦ Pigeon Cove can now continue the dues for special new members at $50 and divide the remaining $6, 500 ($10, 000 - $3, 500) by 100, or $65 per year for all other members. Increasing membership tends to lower cost for all members over time. 57
The “Company Plan” Member(s) of company join as a unit. ◦ Corporate Executive plus up to 3 additional designees. ◦ All are members ◦ Only one has to attend meetings. ◦ Clubs have wide flexibility in administering this plan ◦ Not yet District endorsed but guidance provided in Membership Plan (Appendix 11) 58
The “Company Plan” Club gets credit for all designees being active members, however attendance requirements can be lessened. Although the club has wide latitude on how they want to set the program up it would probably be prudent to require attendance from at least one designee at each meeting so the company unit gets credit for attending. Any other designees that miss a meeting should not count against a clubs average attendance for the month, but that will be up to the club. 59
Club Extension 60
Club Extension In big communities without a club, or: Relevant to Specific Target Audiences ◦ Alternative meeting times and formats, no meals, etc. ◦ Weekend Clubs – Service Oriented, Supports Other Non-profits Action Officer: ◦ Bill Thompson – Chair 61
Telling Your Story 62
Your Club’s Story Web Site / Facebook Page ◦ Keep it simple, w. Action oriented photos. Weekly paid Ads about your club and what you do – could be cost effective. Print and post “Rotary. Smiles. org” posters in prominent places around town. ◦ Takes them to the “Rotary. Smiles” page on the District Web site and then to your club’s web site. www. rotarysmiles. org 63
Status of Web Sites Great Examples ◦ Lancaster – top slide show ◦ St. Johnsbury - Audio and Video ◦ Boundry – Waving Flags ◦ Sherbrooke – top slide show and Rotary Video ◦ Barre – great opening photo ◦ Stowe - Octoberfest 64
Status of Web Sites Non ◦ ◦ ◦ Existant or Work needed Morrisville Ossipee vally Central Vermont St. Albans Woodsville- Wells River Lyndonville Williston Richmond Sherbrooke-Metro White Mountain Burlington Sunrise Drummondville-Malouin 65
Telling Your Club’s Story ◦ Rotary Magazines in Public Places ◦ Publicize Service Projects ◦ Promote Work with Young People ◦ www. rotarysmiles. org 66
Telling Your Club’s Story Seek opportunities for Rotarians to speak at community events and in schools Promote Rotary’s work with and for young people Personalized Story Books for 1 st Graders 67
Your Personal Story “What’s that pin? ” “ That’s a Rotary pin” What’s Rotary? ” “Rotary’s the best decision I’ve ever made in my life. ” Determine their interests. Like; “What do you do for a living? ” or “Do you enjoy helping people? ” Then “Rotary can enrich your life as it has done mine. ” 68
Your Personal Story “I joined Rotary because I wanted to help make life better for people in my community, but I also enjoy the friendship and fun rotary offers – and it’s world wide. ” “Many, many opportunities to bring clean water and better sanitation to communities, to help rid the world of diseases like Polio, etc. “– then continue telling your own personal story. 69
Cite Rotary’s International Presence 70
Building an ‘Action Plan’ for Dynamic Growth 71
Engagement - Retention ____Evaluate Your Club’s Engagement Quotient 1. Avg. Attendance per month 2. Retention rate (people lost/resigned running total) 3. Condition of Web Site/Facebook page 4. Answer the 11 questions on page 5. of the Membership Plan 5. Conduct one-on-one Exit Interviews 72
Engagement - Retention ____Conduct 100% Member Survey - using Appendix 9. Or use Survey. Monkey ____Then gain Board of Directors and membership buy-in to; 1. Correct Problem Areas 2. Implement Improvements 73
Engagement - Retention _____ Improve Content of Meetings 1. Rotary Minute and Rotary Moment at every meeting 2. Develop programs to Inform Inspire, or Educate your members 3. Shy away from giving an audience to speakers that want something 4. Happy dollars OK but don’t pass the hat 5. Fines ? ? 74
Engagement - Retention ___Don’t be afraid to think “Outside the Box” ___ Try Adaptive Meetings 1. Do and plan Service Projects 2. Joint Meeting with 1 or 2 other clubs 3. Meet at Different Business Locations 4 Social Evening 5. Joint Meeting with Interact Club 6. Open Air Meeting 75
Engagement - Retention ___ Implement 1 st Year Committees 1. Club puts up $500. 00 and 2. Challenges new members to find the next community service project for the club. ___ Schedule a Visioning Session ___ Produce a Weekly Newsletter (1 page) ___Close the back door (Rule of 85) 76
Attraction - Recruitment ____ Mix, Match and/or Tailor best Recruitment Approach (Appendixes 2, 3, 5, ) ____ Have Members Wear Rotary Pin in the Community ____ Tell Our Story – Visit Shops and Businesses ____ High Visibility Service Projects (Rotary at Work T-shirts) ____ Thursday Evening Town Walks 77
Attraction - Recruitment ___Press Releases, Radio/TV/Facebook Ads, “Rotary. Smiles” Posters ___Invite Speakers Back for Two Free Meals ___ Give speaker a certificate – immunized 5 children against Polio ___Ask Family Members to Save Money by Joining Rotary under the District’s and Club’s ‘Family Member Plan’ 78
Attraction - Recruitment ___Keep Website page Updated and Appealing ___Distribute newsletter to townspeople ___Place Weekly Ads in Newspaper (cost effective) ___Bring in Young Professionals with the ‘Young Leaders’ plan (has compounding effect) ___ Recruit Spouses that have interrupted their employment or that have never worked to care for children or support a spouse in their work. 79
Build New Clubs Give Community & Members More Options Rotary Satellite Club of Pigeon Cove Sunrise (People who can’t make a Lunch/Dinner Meeting) Rotary Satellite Club of Pigeon Cove Weekends (Service Oriented but Busy the During Week) Rotary Satellite Club of Pigeon Cove Young Professionals (Adaptive Meetings – Lower Costs - Networking) Rotary E-Club of Pigeon Cove – No District limit for EClubs – can be a hybrid 80
Build New Clubs New Club in New Community Have Your Club be the Mentor Club Have One of Your Members be the District Governor’s Representative District Goal and Results ◦ ◦ Goal: One new club chartered per year. Results: 2012 – Drummondville Malouin, QC 2013 – Ossipee Valley, NH 2014 – Granby, QC (pending) 81
Rotaract and Interact Clubs Interact Active Central Vermont, Robert Spaulding Lincoln-Woodstock, Joel Bourassa Mad River Valley, Pat Pinkston Milton, Corey Gottfried Northeast Kingdom, Doug Spates Northfield, Nicole Di. Domenico Randolph, Scott Sorrell Sherbrooke, Pierre Bergeron Stowe, Emily Pound Wolfeboro, Bob Simoneau Interact Creating Montpelier, Dawn Provost Plymouth, Don Englebert St. Johnsbury, Jim Jung South Burlington, P. J. Pfeifenberger Hanover, Wayne Gersen Rotaract Active Hanover, Carol Olwert Northfield, Nicole Di. Domenico Plymouth, Don Englebert Rotaract Creating Lyndonville, Bob Whittaker 82
We have to show the PRIDE we have as Rotarians Because our goal is: “To Make Life Better for People” 83
84
Be Proud and Inspire Others What is our Product? Service – Service above all else “Service above Self” “We do good in the World” 85
Rotarians Building a Dam in Chahalka, India 86
Questions and Discussion 87
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