Meeting the Market Challenge A Report from

Meeting the Market Challenge : A Report from Springer Verlag CALIS Meeting May 17, 2002, Xiamen University Maurice Kwong Springer Hong Kong

Meeting the Market Challenge : A Report from Springer Verlag o Global Market and Buying Behaviour (based on two in-house market survey projects) o Some Trends in On-line Journal Publishing o Springer’s Strategy for the Challenge

The World’s STM Journals Market Place (An in-house survey Based on Year 2000 Figures) Approximate 18, 000 academic libraries world-wide North America q Europe q Japan q 24% 40% 10%

The World’s STM Journals Market Place (An In-house Survey Based on Year 2000 Figures) Total Spending of roughly 4 billions US Dollars North America q Europe q Japan q 45% 25% 17%

Total Market Volume Year 2000

The World’s STM Journals Market Place (An In-house Survey Based on Year 2000 Figures) Estimated Overall Compound Annual Expenditure Growth between 1996 and 2000 is 5% Including Inflation Rate q North America leads with 6. 8% q

Estimated World Market Size by Media Year 2000

Electronic Media Expenditures at ARL Libraries

Impact of Electronic Media on Journals Subscirptions 1996 - 2000 United States

Impact of Electronic Media on Journals Subscirptions 1996 - 2000 United Kingdom & Germany

Publishing Strategies - Journal Programme Analysis of Journals of Major STM publishers In 2002, only less than 100 new journals were launched among 25 key International STM journal publishers Size and market share matter q Limited Impact of organic growth q Publishers grow by acquisitions Ø title Ø imprint q

Publishing Strategies - Journal Pricing 1 Analysis of Journals of Major STM publishers q 7. 3% overall price increase in European markets ù High end 17% ÷ Low end 1%

Publishing Strategies - Journal Pricing 2 Analysis of Journals of Major STM publishers

Publishing Strategies - Journal Pricing 3 Analysis of Journals of Major STM publishers q 6. 6% overall price increase in USA Market ù High End 16. 2% ÷Low End 3. 5%

Publishing Strategies - Journal Pricing 4 Analysis of Journals of Major STM publishers

Publishers Strategies - Journal Pricing 5 Analysis of Journals of 25 Major STM publishers Online Journals Pricing Policies : Free access right to print subscriptions (e. g. Springer, World Scientific) q Print or Online only 100%, Print + Online >100% (e. g. Wiley, KAP) q Print 100%, Online Only <100%, Print + online > 100% (e. g. Blackwell Science) q Print + Online 100%, Online only <100% q Separate pricing for Print and Online (e. g. American Society for Microbiology) q

Changing Buying Patterns : Consortia Nation-Wide Approaches Ø Central agency Ø Completely or partial state funded q Regional Approaches Ø Regional agency Ø Completely or partial state funded q Ad-hoc Approaches Ø By Criteria like disciplines, size or research intensity Ø Agencies play active roles q