e315db228ad70adfc2abe55a9d318ed7.ppt
- Количество слайдов: 30
Meeting May 05 2012 All Faculty Meeting – VMEdu/Edusys
Contents 1. VMEdu/Edusys - Introduction: Key Value Proposition, Market Opportunity and Group companies 2. VMEdu/Edusys – Why will we succeed? Key Success Factors, Technology Platform, Funding from Sequoia Capital 3. Summary of existing classroom courses in US: A. PMstudy: Market share in US & Canada, Competitors and Marketing Messages B. ITILstudy Foundation: market numbers, Competitors and Marketing Messages 4. Key Focus Areas and Important initiatives 5. Individual Faculty presentations 6. Brainstorming session 7. Next Steps and Questions Page 2 VMEdu/Edusys: All Faculty Meeting on May 5 th
1. VMEdu/Edusys - Introduction Key Value Proposition VMEdu/Edusys is a fast growing CURRENT FLAGSHIP BRANDS ► Direct to Consumer focused (>95% of business) ► Professional certification / test preparation training platform (overall global market opportunity of $ 80 billion) ► With world class content ► Training students across 150+ countries online and classroom sessions in 12 countries OTHER EXISTING BRANDS ► With a great proportion of revenues from US(70%), UK(12%), Canada(6%), Australia(2%) and India(3%) ► Enabled by a highly scalable proprietary technology platform (LMS + ERP) Core Values and Motivators ► Integrity ► A high end education platform transforms lives and creates win-win opportunities The company has grown more than 650% in the past 3 years, and we plan to continue similar growth in the future Page 3 VMEdu/Edusys: All Faculty Meeting on May 5 th
1. VMEdu/Edusys - Introduction Strong portfolio of courses – Existing and pipeline courses put together address a market opportunity of $ 80 Bn Maintain and grow Leadership Status Expand Market Share PMStudy PROJStudy 2010 70, 000 / $ 120 Mn 2010 125, 000 / $ 140 Mn Pipeline (Professional certification courses under evaluation) LEED SHRM 108, 000 / $ 50 Mn 158, 000 / $ 185 Mn 77, 000 / $ 55 Mn CISCO Microsoft CPA 80, 000 / $ 600 Mn 190, 000 / $ 360 Mn 113, 000 / $ 150 Mn AIPMM APICS ASME CISSP CPR FAI GMAT Test Prep GRE Test Prep IIBA M_O_R MSP NCMA ITILStudy CFA Oracle SAT SCRUM VMWare 2010 180, 000 / $ 200 Mn 6 Sigma. Study 2010 150, 000 / $ 300 Mn Hybrid courses available Hybrid courses to be launched in 6 months RMstudy NGstudy Hybrid courses to be launched in 12 months HRCIstudy My. CATstudy Online courses launched Courses under evaluation Page 4 HRDstudy VMEdu/Edusys: All Faculty Meeting on May 5 th
1. VMEdu/Edusys - Introduction VMEdu Inc: Group companies ► 5 Group companies in US, India, UK, Australia and Singapore The UK, Australia and Singapore operations were set up within the past 9 months Page 5 VMEdu/Edusys: All Faculty Meeting on May 5 th
1. VMEdu/Edusys - Introduction VMEdu Inc: Group companies ► ► India office – Bangalore ► Page 6 US office - Phoenix UK Office – London VMEdu/Edusys: All Faculty Meeting on May 5 th
2. VMEdu/Edusys – Why will we succeed? VMEdu – Key Success Factors ► ► High level of automation Low fixed costs Glocal model Low customer acquisition costs (improved through creating strong brands through better analytics, social media and word of mouth publicity) Lowest Costs ► Best course content ► Highest success rates and Moneyback guarantees ► ► Best quality customer experience ► Web-based Technology Best Quality # 1 or # 2 in every brand (through focused teams, websites and R&D) ► Highest scalability Innovative Marketing Platform Benefits Online students in 150+ countries More than 100 physical classes across 12 countries each month ► ‘Entrepreneurial Ecosystem’ for core faculty Unmatched Flexibility Platform Enablers ► Market/Country driven flexibility – “Close to Customer” ► Supports different course types ► Caters to different learning styles and budgets VMEdu has a Disruptive Business Model is with emphasis on Best Quality, Lowest Costs, Highest Scalability and Unmatched Flexibility Page 7 VMEdu/Edusys: All Faculty Meeting on May 5 th
2. VMEdu/Edusys – Why will we succeed? Proprietary technology platform enables seamless interaction and customized, user friendly interfaces for multiple stakeholders across various locations ELMS (VMEdu Learning Management System) ► Front-end website and LMS ► Customized front-end interfaces ► Web-based scalable architecture with modular build EBOS (VMEdu Back Office Solution) Seamless Interaction ► Comprehensive back-end ERP ► Sophisticated automated system to handle all back-end operations ► Provides strong interfaces with all key stakeholders Learning Platform enables training of students through a remote, low-cost infrastructure Built with 7 years of operating knowledge and acts as a significant competitive advantage Page 8 VMEdu/Edusys: All Faculty Meeting on May 5 th
2. VMEdu/Edusys – Why will we succeed? ELMS provides students with unmatched flexibility, customized course coverage and test complexity 1 Unmatched flexibility on course structure and website content for each market / country 2 Extensive Online Pre-Sales Guidance and flexibility to Choose Course(s) 3 Customized Training Methodologies / Multimodal Delivery Mechanism ELMS 4 Progressive Access To Content 5 Innovative Logic Driven Test Framework 6 Comprehensive Tracking of KPIs All students (including classroom training students) undergo a substantial portion of their preparation online Page 9 VMEdu/Edusys: All Faculty Meeting on May 5 th
2. VMEdu/Edusys – Why will we succeed? EBOS allows web-based remote management of all business activities, facilitating VMEdu’ disruptive business model 1 System for centralized management of all courses globally 2 Interfaces with all key stakeholders (operations team / faculty / vendors etc. ) 3 Web-based backend for managing regular customer support queries ( 24/7 support) EBOS (Centralized ERP) 4 Workflow for virtual and interactive content creation, editing and improvement. 5 Comprehensive Financials Workbench 6 Comprehensive market analytics and tools/processes Page 10 VMEdu/Edusys: All Faculty Meeting on May 5 th
2. VMEdu/Edusys – Why will we succeed? Edusys/VMEdu Inc Funding from Sequoia Capital - Edusys/VMEdu recently secured funding from Sequoia Capital, a Californian venture capital firm located on Sand Hill Road in Menlo Park, California. - The Wall Street Journal has called Sequoia Capital "one of the highest-caliber venture firms", and noted that it is "one of Silicon Valley's most influential venture-capital firms". The New York Times has called Sequoia "one of the top venture firms in the Valley" and has said that it is "among the most successful venture firms in Silicon Valley. " The Washington Post has called Sequoia Capital "one of the pre-eminent venture capital firms in Silicon Valley. “ - Sequoia has funded companies including Apple, Aruba Networks, Google, You. Tube, Pay. Pal, Cisco Systems, Oracle, Electronic Arts, Yahoo!, NVIDIA, Navigenics, Cotendo, Atari, Ameritox, Kayak, Meebo, Admob, Zappos, Green Dot and Linked. In. The firm has offices in the U. S. , China, India and Israel. Sequoia invests in companies all over the world. - Sequoia is known for the companies it has funded, and it estimates that 19% of the NASDAQ’s value is made up of firms Sequoia has funded. Page 11 VMEdu/Edusys: All Faculty Meeting on May 5 th
3. Summary of existing classroom courses in US PMstudy Numbers & Market share in US & Canada Jan-11 Feb-11 Mar-11 Apr-11 Classes Announced Classes conducted Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 39 + 4 48 + 4 61 + 5 61 + 6 60 + 7 65 + 5 64 + 8 63 + 6 58 + 6 72 + 7 61 + 7 53 + 6 72 + 7 66 + 8 28 + 4 23 + 4 36 + 3 35 + 3 36 + 5 49 + 5 45 + 7 48 + 4 31 + 4 41 + 3 42 + 6 32 + 3 33 + 5 37 + 4 181 (28 165 (23 Corporat e) e) Total Student 181 165 Online US & Canada All Online > $75 course PMI Numbers 1986 2319 Classroom 9. 11 7. 12 Market share Online All Market share Over All Market share Number of students Over All Market share ( >$75 Online course+Classroo m) Page 12 May-11 - - 192 216 (6 250 (36 399 (50 406 (52 155 (6 170 (12 187 (8 348 (13 238 (66 232 (11 210 (4 Corporate Corporat Corporate) Corporate) ) ) e) e) 216 250 399 406 348 155 238 232 170 187 210 387 326 389 466 588 825 191 203 212 265 279 271 207 164 199 221 248 211 135 151 128 146 184 157 3000 3077 3199 4243 4534 9653 956 1612 1731 2904 1837 2149 6. 40 7. 02 7. 81 9. 40 8. 95 3. 61 16. 21 14. 76 13. 40 5. 85 10. 18 9. 77 12. 90 10. 59 12. 16 10. 98 12. 97 8. 55 19. 98 12. 59 12. 25 9. 13 15. 19 12. 61 19. 30 17. 61 19. 97 20. 39 21. 92 12. 15 36. 19 27. 36 25. 65 14. 98 25. 37 22. 38 13. 30 12. 35 14. 04 14. 61 14. 42 5. 79 30. 33 24. 13 20. 80 10. 88 20. 20 17. 08 VMEdu/Edusys: All Faculty Meeting on May 5 th
3. Summary of existing classroom courses in US PMstudy Numbers & Market share in US & Canada Page 13 VMEdu/Edusys: All Faculty Meeting on May 5 th
3. Summary of existing classroom courses in US PMstudy Competitors Competitor Course Fee PMTI $1, 990 Project Management Academy $1, 895 Cheetah Learning $3, 350 Learning Tree $3, 190 (mainly into corporate) PMTI and Project Management Academy are our biggest competitors right now Page 14 VMEdu/Edusys: All Faculty Meeting on May 5 th
3. Summary of existing classroom courses in US PMstudy Competitors – Marketing Messages & 1 week numbers Page 15 VMEdu/Edusys: All Faculty Meeting on May 5 th
3. Summary of existing classroom courses in US PMstudy Competitors – Marketing Messages & 1 week numbers Page 16 VMEdu/Edusys: All Faculty Meeting on May 5 th
3. Summary of existing classroom courses in US ITILstudy Global Numbers, 2011 Jan '11 to Dec '11 Total No. of Candidates 249562 Pass Rate 88 Region Africa Central America North South & West America Indies Antarctica Asia Europe Oceania Total No. of Candidates 2751 57139 12578 0 Pass Rate Page 17 7261 79 76 88 84 0 VMEdu/Edusys: All Faculty Meeting on May 5 th 72516 86985 89 88 10264 91
3. Summary of existing classroom courses in US Global Numbers, Dec 2011 Dec '11 Total No. of Candidates 24948 Pass Rate 88 Central America & West Region North South America Africa Indies Antarctica Asia Europe Oceania Candidates 534 280 5874 1581 0 7831 7944 828 Pass Rate 79 81 89 84 0 90 88 92 Total No. of Page 18 VMEdu/Edusys: All Faculty Meeting on May 5 th
3. Summary of existing classroom courses in US ITILstudy Numbers Month Jan-12 USA/Canada 34 23 5 Feb-12 USA/Canada 49 28 7 Mar-12 USA/Canada 41 9 Apr-12 USA/Canada 62 11 May-12 Page 19 Country No. of Payments USA/Canada 55 (till now) VMEdu/Edusys: All Faculty Meeting on May 5 th Attendees No. of classes
3. Summary of existing classroom courses in US ITILstudy competitors Competitor Course Fee HP Education 585 $1680, Rail, Instructor Led, Onsite Pink Elephant Corp 503 Online - $475, Instructor Led Online - $1495, Classroom - $1995 ITSM Academy Inc. - Corporate 174 $1495 with EBD of 20%, Virtual Classes also; $499 Online class without Exam Learning Tree US Page 20 Numbers 181 $2490 with different discount vouchers; Anywhere VMEdu/Edusys: All Faculty Meeting on May 5 th
3. Summary of existing classroom courses in US Marketing Messages for ITILstudy competitors Page 21 VMEdu/Edusys: All Faculty Meeting on May 5 th
3. Summary of existing classroom courses in US Marketing Messages for ITILstudy competitors Page 22 VMEdu/Edusys: All Faculty Meeting on May 5 th
3. Summary of existing classroom courses in US Marketing Messages for ITILstudy competitors Page 23 VMEdu/Edusys: All Faculty Meeting on May 5 th
3. Summary of existing classroom courses in US Marketing Messages for ITILstudy competitors Page 24 VMEdu/Edusys: All Faculty Meeting on May 5 th
4. Key Focus Areas and Important Initiatives VMEdu Inc: Focus Areas for existing courses Our overall objective is to significantly improve customer experience, customer retention and customer life-cycle value. ► Page 25 3 Focus Areas for existing courses ► Improve market share in existing courses (Better advertising, setting up corporate sales channels, upselling other courses etc) ► Improved social media presence in Facebook, Twitter, Linked. In etc. Webinars for existing students for greater interaction. ► Improve operations and handling customer issues, developments in product platform, technology and delivery channels (e. g. Live classes for ITIL etc) VMEdu/Edusys: All Faculty Meeting on May 5 th
4. Key Focus Areas and Important Initiatives Suggested US Core Faculty Team Responsibilities for next 9 months Page 26 VMEdu/Edusys: All Faculty Meeting on May 5 th
4. Key Focus Areas and Important Initiatives VMEdu Inc: Important Initiatives in the future ► Key Initiatives in US (short term – next 3 months) ► ITIL Intermediate classes ► AGILE classes ► Six Sigma classes ► Key Initiatives in US (long term: next 9 months – 2 years) ► GMAT, GRE, SAT and similar test prep market (start by launching GMAT in 6 - 9 months) ► IT Certifications (start by launching Microsoft Certifications) ► Add more courses and classroom trainings on the existing VMEdu Learning platform, and make it a ‘platform’ to connect teachers with students across several courses. Page 27 VMEdu/Edusys: All Faculty Meeting on May 5 th
5. Individual Faculty Presentations Page 28 VMEdu/Edusys: All Faculty Meeting on May 5 th
6. Brainstorming Session Page 29 VMEdu/Edusys: All Faculty Meeting on May 5 th
7. Next Steps and Questions? Page 30 VMEdu/Edusys: All Faculty Meeting on May 5 th


