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Media Tips and Techniques Turn on your computer speakers and click on this link Media Tips and Techniques Turn on your computer speakers and click on this link to begin the audio presentation

What’s News? • New • Controversial • Conflict • People 2 What’s News? • New • Controversial • Conflict • People 2

Preparing for the Interview • Buy time – What’s the story? – What does Preparing for the Interview • Buy time – What’s the story? – What does the reporter want to know from you? – Will this story be better for the industry if you’re in it? – What do you have to say? – Who are you saying it to? 3

Preparing for the Interview Anticipate • Consider your response – What you will be Preparing for the Interview Anticipate • Consider your response – What you will be asked – What you pray you’re not asked • Generic opener and closer questions – So, what’s it all mean? – Is there anything else you want to add? 4

Preparing for the Interview • Determine Key Messages – Get what you have to Preparing for the Interview • Determine Key Messages – Get what you have to say down to 3 points • Use: – Figures – Examples – Quotable Language – Personal anecdotes 5

The Interview • Always answer the question • Answers can be short and definitive The Interview • Always answer the question • Answers can be short and definitive – Yes, that’s exactly right. – I don’t know, but I’ll find out. – No, I don’t agree with that statement. – I don’t know. 6

The Interview: Technique Bridging: – I don’t know the answer to that question but The Interview: Technique Bridging: – I don’t know the answer to that question but what I do know is… – No, that is not the case. Let me explain… – That used to be important. But what’s changed is… 7

The Interview: Technique Flagging: – What’s important to remember, however… – Let me put The Interview: Technique Flagging: – What’s important to remember, however… – Let me put that into perspective… – The bottom line is… 8

Do’s and Don’ts • Never speculate • Don’t say “no comment” 9 Do’s and Don’ts • Never speculate • Don’t say “no comment” 9

Do’s and Don’ts • Beware of “off the record” • Avoid jargon/professional buzzwords 10 Do’s and Don’ts • Beware of “off the record” • Avoid jargon/professional buzzwords 10

Do’s and Don’ts • Don’t repeat negative language • Don’t argue 11 Do’s and Don’ts • Don’t repeat negative language • Don’t argue 11

Do’s and Don’ts • Set a time limit • Your answer is your answer Do’s and Don’ts • Set a time limit • Your answer is your answer 12

Do’s and Don’ts Interview with Integrity • Tell the truth • Tell your story Do’s and Don’ts Interview with Integrity • Tell the truth • Tell your story • Be yourself – On your best behavior 13

Remember! It’s YOUR interview - you have information. Make sure you share it the Remember! It’s YOUR interview - you have information. Make sure you share it the way you want to! 14