Media Kit 2010 Advertise with the Mad

Media Kit 2010

Advertise with the Mad Hedge Fund Trader Reach a sophisticated, global, high end audience Home page spaces available Premium brand placement

Who We Are • A daily 1, 500 word per day investment letter written in a witty, humorous style, complete with charts, photos, tables, graphs, and maps. Content is written by John Thomas, a 40 -year hedge fund industry veteran, and former correspondent for The Economist and the Financial Times. • Monthly free podcasts with financial industry heavyweights, an on-site bookstore containing extensive reviews and referrals, and search capability of archives dating back to the start of 2008. • One of the fastest growing investment websites on the Internet.

Statistics • Launched in 2009, traffic has grown to 170, 000 page views a month, with 3, 000 daily visitors, links to 320 websites, and a Google ranking of “ 5”. • Traffic continues to grow virally at 50% a quarter with no promotion. • Outstanding track record of investment recommendations in global stocks, bonds, commodities, currencies, precious metals, and real estate. • Global distribution to 125 countries, with 1/3 of traffic overseas. Real time Google Analytics data available on request.

Audience • High net worth individuals aged 35 -55. • Average net worth of $5 million or higher. • Average annual income of $250, 000 or higher. Holds a senior management position. Is a senior decision maker in his organization. • Luxury car driver. • Executes more than 100 stock trades per year. • Owns multiple stock brokerage accounts. • 50% are financial industry professionals. • 98% are college educated. • Average annual vacation is 4 weeks.

Advertising Targets The Diary of a Mad Hedge Fund Trader is the ideal advertising venue for the following types of products: § § § § Financial services Stock brokerage Mutual Fund families ETF families Tax Advice Investment training courses Premium credit cards Luxury cars Luxury hotels Luxury vacation travel Airlines High End restaurants Premium sports events Business entertainment Premium consumer electronics such as HDTV’s and Blue Ray Computers Business and investment books

Ad Prices • Half Page 300 X 600 - $30 Leaderboard 728 X 90 - $30 Wide Skyscraper 160 X 600 - $30 Medium Rectangle 300 X 250 - $20 Full Banner 460 X 60 - $20 Half Banner 234 X 60 - $10 Square Button 125 X 125 - $10 Custom Options Available * Prices are quoted in dollars per thousand page views, or Cp. M

IAB Standard Ad Sizes

Spots on Hedge Fund Radio • Gain audio exposure to a global market downloaded 24/7 Weekly talk programs with investment industry heavyweights Up to 20, 000 downloads per week in 121 countries, 2/3 in the US and 1/3 international Available for free on Apple ITunes, downloadable to your IPod or pc. Rated by Apple’s ITunes as the top new investment program Three one minute spots available per 40 minute show Editorial tie ins available Air Time available at $500 per minute Quarterly packages available

Contact Us For more information, please contact John Thomas at madhedgefundtrader@yahoo. com or call (925)-300 -3460 Pacific Coast Time