Media Culture and Technology MKGBU 1 Dr Miyase

Media, Culture and Technology MKGBU 1 Dr. Miyase Christensen NEW MEDIA: SURVEILLANCE AND PRIVACY 15. Apr 2009 Annina, Kiye, Lisa, Nuria, Martin

Definitions Surveillance Close observation of a person or group, especially one under suspicion The act of observing or the condition of being observed The American Heritage® Dictionary of the English Language, Fourth Edition. Houghton Mifflin Company, 2004.

Definitions Privacy The quality or condition of being secluded from the presence or view of others The state of being free from unsanctioned intrusion: a person's right to privacy The state of being concealed; secrecy The American Heritage® Dictionary of the English Language, Fourth Edition. Houghton Mifflin Company, 2004.

Table of content 1. Internet Technology and Surveillance Kiye 2. Tapping into Ti. Vo Annina, Nuria 3. Big Brother, Surveillance and Online Economy Martin, Lisa 4. Discussion

Internet Technology and Surveillance

Video 1

Internet, as a new paradigm Internet media for freedom symbol of a new age of Liberty

Technologies of Control Identification password, “cookies”, authentication procedure… Surveillance intercepting messages, tracking of * Encryption communication flow… Investigation building of databases Derived from intertwined interest of commerce and governments.

Basic assumption of these technologies Controller know the codes of the network, the controlled not Controls are exercised on the space defined on the net ∴Internet → Global network BUT local submission

Privacy on a precipice Liberty VS Authoritarian, Surveillance Gathering data Selling for marketing (personal info) Potential E-commerce Client Customer company (by clicking the website)

Privacy on a precipice Vicious Circle:

Video 2

Privacy on a precipice Internet firms wearing masks ⇒ Irony: to make interests by selling customer’s info Curtailing Privacy Breaking Anonymity Liberty

When Privacy Fades Away Problems in Cyberspace Cybercrime Hacking and Cracking From anywhere to anywhere in global network Revealing powerlessness of traditional forms of policing

When Privacy Fades Away Repossession of cyberspace by governments Wiretapping Interception of data traffic Pressure company to set traceability technology for their users ∴ Internet will be. . internet → intranet space of freedom → glasshouse

When Privacy Fades Away Victims and Problems Victims itself sisters. . t little upleases) s for us b Liberty(right to dooaser r th one equence a big b ing cons Not damag direct No Problems Confusion of jurisdiction Structuring of everyday behavior by dominant dorms of society Sovereignty

Internet Freedom Barricades Encryption technology for privacy Ability of society and their institutions Internet society cannot be controlled but be shaped (by laws, courts, public opinion, the media…)

Internet at branch of the road One Government try to control cyberspace and recover sovereignity try to protect privacy and liberty Citenzens

Internet at branch of the road Another Government protect people(another meaning of GLASS HOUSE) watch government, act their right as a citizen Citenzens

Tapping into Ti. Vo

DVR- Digital Video Recording, Electronic Programm Guide, Suggestions Freedom of the Audience

Video 3

Advantages and Disadvantages Audience no longer bound to Schedules and Advertisement Problem of Content Sharing Audience seeks the programme Data collection Two step flow of information

Video 4

Big Brother, Surveillance and Online Economy

Surveillance society is omnipresent, but often unperceived Examples: CCTV and Internet Surveillance

Surveillance CCTV

Surveillance internet companies do not protect the privacy of consumers „The more consumers are willing to send informations about themselves [. . . ] the better it is for those companies to exploit information“ (Mark Andrejevic) consumers have very little access to information

Online Economy surveillance is a tool to manage consumption behavior rationalization of consumer labor (Win-win-situation)

Online Economy only the Internet allows development of Customization Technologies For instance: music compilations, greeting cards, clothes

Online Economy Developing of new terms like Online or Interactive Economy they are dependent on consumer surveillance Normally intensive reliance on market research, but now shifting much of the burden to the consumer New choices, Convenience vs. Control, Saving costs

Big Brother/ Reality Show

Big Brother/ Reality Show New „Big Brother“: From a totalitarian staterun version to a private capitalistic version Acceptance through Entertainment factor Reality Show : authentic Interactivity, consumer participation Identification with characters

Big Brother/ Reality Show Housemates

Big Brother/ Reality Show Voyeurism vs. fame/celebrity Fantasy can come true self-expression / self-validation Roles of producer and audience are being reversed Consumer participates in production

Big Brother/ Reality Show Producers are mostly passive But: manipulation through created conflicts and tension

Video 5

Discussion

Questions Why are we so careless with our personal data for example in Online communities?

Questions Are we marionettes of the industry or are there also benefits of the concept of the “Transparent Costumer”?

Questions Would you prefer having more control over the TV but getting personalized Advertisement as a result?

Questions “The viewer wins, and the advertiser wins because it has the opportunity to target the right product with the right viewer. ” Do you think there is a big difference between personalized advertisement and “normal” advertisement?

Thank you very much for your attention! And don‘t forget …