MEDIA 2007 Programme and MEDIA International Preparatory Action

MEDIA 2007 Programme and MEDIA International (Preparatory Action) European Commission Information Society and Media Directorate General (DG INFSO) Hughes Becquart

MEDIA 2007 Programme (2007 -2013) • SELECTIVE DISTRIBUTION • AUTOMATIC DISTRIBUTION • VOD 2

MEDIA DISTRIBUTION Selective scheme Results of July deadline: • • 214 distribution campaigns 16 new films (8<3 M€, 8>3 M€) 16 old films 5. 576. 000 € 3

MEDIA DISTRIBUTION Selective scheme • New films < 3 M€: • Waltz with Bashir, Entre les murs, Delta, Maradona by Kusturica, Blind Loves, Klass, Rumba, Muumi ja vaarallinen Juhannus 4

MEDIA DISTRIBUTION Selective scheme • New films > 3 M€: • Happy Go Lucky, Gomorra, Niko, Let the Right One in, Vinyan, Fighter, Martyrs, Un conte de Noël 5

MEDIA DISTRIBUTION Selective scheme • Final results for 2008: • 510 distribution campaigns supported for a total amount of 13, 2 M€ 6

MEDIA DISTRIBUTION Automatic scheme • Sliding scale • 2792 titles declared by 261 companies • 24, 7 M€ generated 7

MEDIA 2007 Video on Demand • VOD platforms must propose: • a/v works from at least 5 countries representing 5 different official languages • 60% of core content (fiction, animation, creative doc) 8

MEDIA 2007 Video on Demand • Two calls for proposals: • 2007: 11 projects selected • 2008: 17 projects for 5, 76 M€ 9

MEDIA 2007 Video on Demand • Selected platforms: • Shortz!, Univers. Ciné, Cinexe, The Auteurs Europe (CD), Filmklik, medici. tv, Filmo. TV, Europa Film Treasures, Doc Air, mk 2 vod. com, Filmin, Docs. Online, Moviepilot Europe, joiningthedots. tv, FIDD, filmisnow. eu, Daazo 10

MEDIA 2007 Video on Demand • Two remarks: • Grouping/Networking of partners • Cross-border distribution 11

Preparatory Action MEDIA International

Preparatory Action MEDIA International • Designed to test actions and to prepare a possible future programme (MEDIA Mundus) • 3 years maximum 13

Preparatory Action MEDIA International Background • MEDIA article 8 on cooperation + UNESCO convention Objective • Strengthen cooperation between Europe and third country professionals from the audiovisual sector • Mutual benefit 14

Preparatory Action MEDIA International 2008 Activities: • Training of professionals • Distribution/Promotion of cinematographic works • Cinema networks Budget: 2 M€ 15

Preparatory Action MEDIA International 2008 Consortia must be made up of: • Minimum of two independent legal entities: - the coordinator, who must be a legal person registered in one of the 27 EU Member States; - at least one organisation/company, who must be a legal entity registered in any third country other than Liechtenstein, Norway, Iceland, Switzerland, Croatia. Other beneficiaries could be any legal entity from the 27 EU Member States or from any third country • Exception for extensions of existing MEDIA trainings 16

Preparatory Action MEDIA International 2008 Commission contribution • Up to 50% of the direct eligible costs if the project coordinator is from the one of the following Member States: Germany, Spain, France, Italy, United Kingdom • Up to 75% of the direct eligible costs if the project coordinator is from one of the 22 other Member States • Up to 80 % of the direct eligible costs if the training (even partially) takes place in any third country 17

Preparatory Action MEDIA International 2008 Received proposals • Lot 1 – 24 proposals 20% extensions; 80% new trainings Partners from: US, Canada, India, Indonesia, Brazil, Argentina, Georgia, Moldavia, Tunisia, Lebanon, Israel, Iraq… • Lot 2 – 8 proposals Partners from: Chile, Morocco, Japan, South Korea, Bosnia, Mexico… • Lot 3 - 1 proposal 52 partners from 19 third countries 18

Preparatory Action MEDIA International 2008 Selected proposals • Lot 1 – 11 proposals 2 extensions; 9 new trainings Partners from: Canada, India, Indonesia, Brazil, Argentina, Georgia, Moldavia, Turkey, Lebanon • Lot 2 – 6 proposals Partners from: Chile, Japan, South Korea, Bosnia, Mexico, China, India, MEDA countries… • Lot 3 – Europa Cinemas International 52 partners from 19 third countries 19

Preparatory Action MEDIA International 2008 Selected proposals • Lot 2: co-production events + • DOMLA (documentary) • Euro. Cine. Med (festivals) • Cine sin Fronteras 20

Preparatory Action MEDIA International Distribution/Promotion of cinema works • Encourage artistic and industrial cooperation networks between distributors/sales agents • Conclusion of agreements between distributors/sales agents to ensure the first release of their films on the partners’ territory • Reinforcement of P&A campaigns for first releases 21

Preparatory Action MEDIA International Continuation for 2 more years • If European Parliament votes budgets for 2009 and 2010 • 5 M€ proposed by CULT for 2009 22

Preparatory Action MEDIA International 2009 • Calendar and new action lines • New call published before Berlinale and deadline after Cannes • Action lines: • - Training • - Promotion • - Distribution • - Film Literacy • - Cinema networks 23

Preparatory Action MEDIA International For further details: http: //ec. europa. eu/prep_action_m edia 24