MECHANICS INTERNATIONAL PLATFORM PROMOTIONAL PROGRAM 2008 Speaker

MECHANICS – INTERNATIONAL PLATFORM PROMOTIONAL PROGRAM 2008 Speaker: Gian Luca Baldoni Cairo, April 16 th 2009

EMILIA-ROMAGNA PRODUCTION SYSTEM BASED ON VERTICALLY INTEGRATED PRODUCTION FILIÈRES Agriculture & Agroindustry Building & Construction Health & Wellness Textile & Fashion MECHANICS 2

MECHANICS FILIÈRE MOST RELEVANT REGIONAL INDUSTRY OVER 28, 000 ENTERPRISES OPERATING IN THE SECTOR AND REPRESENTING • ALMOST 70% OF THE DEMAND FOR RESEARCH IN THE INDUSTRIAL SECTOR • 42% OF INDUSTRIAL MANUFACTURING • 55% PRODUCTION DIRECTED TOWARDS EXPORT MARKET • 20. 5% OF THE TOTAL REGIONAL EXPORT VALUE VEHICLES, MOTORCYCLES & COMPONENTS AGRICULTURAL, OLEODYNAMIC MACHINES, PUMPS, ROBOTICS SUB-SECTOR EXPORT SHARE VALUE 54% SUB-SECTOR EXPORT SHARE VALUE 46% 3

MECHANICS FILIÈRE TARGET PRODUCTS ► ► ► SUB-SECTORS machinery for agriculture and construction machinery for food plant design, cold chain machinery for food packaging automatic machineries, automation and industrial robots special-purpose machineries - wood carving - plastic, - textiles processing - ceramic manufacturing - mechanics precision for the medical sector automotive ► ► ► ► metal and metallurgy industry machineries and mechanical devices electrical equipments, offices machines and data processing television devices industrial control devices medical devices motor vehicles and other transport equipments Sector: Aim: HI-MECH DISTRICT Hi-tech mechanics To use research as flywheel for the regional economy Composition: 11 research laboratories 5 innovation centres 140 newly employed researchers over 130 regional entreprises Macroareas: 1. Study and planning of intelligent mechanical systems 2. Innovative methods for mechanical engineering; 3. Materials, surfaces and nanofabrication for advanced mechanics 4

MAIN INTERNATIONAL MECHANICS TRADE FAIRS LOCATION NAME Bologna AUTOPROMOTEC SECTOR NEXT EDITION Garage equipment and servicing 2009 Machinery & technologies for the tanning industry 2009 Machinery & technologies for footwear and leather goods industries 2009 Packaging machinery 2009 Metal forming machines 2010 EIMA Agricultural machinery 2010 Ferrara H 2 O Technologies for wastewater treatment 2010 Parma MECSPE Specialised mechanics 2009 Mould, presses and injection machines 2009 Food processing technologies 2009 Ice cream and pastry machinery 2009 Seafood processing and freezing technologies 2009 Technologies for the ceramic & tile industry 2010 TANNING-TECH SIMAC MECFORPACK LAMIERA EUROSTAMPI CIBUS TEC SIGEP MSE Rimini TECNARGILLA Forlì MACFRUT Fruit & vegetable related technologies 2009 Piacenza GEOFLUID Technologies and equipment for Prospecting, Extracting and Conveying Underground Fluids 2010 5

PRODUCTION INTERNATIONALIZATION 2002 – 2007 TREND MAIN SECTORS TARGET COUNTRIES 4% manufacturing enterprises (mainly large enterprises) TEXTILE & FASHION LOW INCOME COUNTRIES Eastern Europe 14% growth of delocalisation in multiple countries + Mainly enterprises located in Centre-North Italy MECHANICS TURKEY CHINA INDIA AIM: reducing production costs 6

DELOCALIZATION EFFECTS Delocalising in far away countries (logistically and geopolitically) implies the end of previous relations with subcontractors back in the country of origin Delocalising involves mainly enterprises operating in the initial and final production phases, which witness more often the end of relations with subcontractors in the country of origin 7

MECHANICS - INTERNATIONAL PLATFORM THREE-YEAR PROGRAM 2008 -2010 RESPONDS TO NEED TO ADDRESS DELOCALISATION GROWING TRENDS AND ISSUES BUILT UPON 3 -YEAR PROGRAMME FOR PRODUCTIVE ACTIVITIES AXIS 5 8

MECHANICS - INTERNATIONAL PLATFORM MECHANICS IN BRICS COUNTRIES The project aims at supporting enterprises in defining internationalization projects, finding strategic alliances and access to fundings M-IP Origin methodology • Territorial promotional activities and enterprises involvement • Company check-up and needs identification • Definition of internationalization processes - structured - in aggregate form - medium/long term • Fostering enterprise loyalty 9

M-IP AIMS GENERAL AIM To provide enterprises operating in the mechanic sector and more internationally oriented, as well as their subcontractors, a strategic point of reference in support of their decisional processes SPECIFIC AIMS 1. To create a structure that, through co-ordination, business matching and consulting, could act as support and driving force for the development of internationalization activities in the mechanics field 2. To foster the internationalization of the mechanics filieré through a systemic, structured and medium-term approach 3. To promote the specialization, the offer range and the international competitiveness of the regional mechanics 10

M-IP TARGET COUNTRIES PRIMARY TARGET COUNTRIES Brasil, Russia, India, China, South Africa, Turkey SECONDARY TARGET COUNTRIES Thailand, Malaysia, Indonesia, Vietnam, Korea (ASEAN) BRIDGE COUNTRIES Hong-Kong, Taiwan, Singapore HIGH-TECH COUNTRIES Canada, Japan, Israel, United States 11

M-IP EXPECTED RESULTS Involving district enterprises through aggregated, structured, mid-term initiatives Fostering “virtuoso” internationalization processes by avoiding the ending of previous subsupplying links once delocalization takes place with unavoidable negative effects in the short term 12

M-IP PARTNER WIDE AND COMPLEX PROJECT FUNDAMENTAL PARTNERSHIP WITH MAIN REGIONAL AND NATIONAL INSTITUTIONAL AND ENTREPRENURIAL BODIES • MISE – Ministry of Economic Development • ICE – Italian Trade Commission • SACE • SIMEST • National, regional, provincial and industrial business associations • Regional trade fair system • National, regional and provincial chamber of commerce network • Regional university system 13

M-IP IMPLEMENTATION PHASES Setting the instititutional framework 1° YEAR 2008 THREE-YEAR PROGRAM 2° YEAR 2009 AIM To create the network upon which to found the activties that will be implemented in the two following years ACTIVITIES • promotional activities aimed at presenting the M-IP • reception of expressions of interest • creation of contacts with local and international partners • institutional missions • economic diplomacy Project implementation ACTIVITIES • company check ups • incoming entreprenurial missions • outgoing entreprenurial missions Consolidating industrial relations 3° YEAR 2010 ACTIVITIES • follow-up initiatives • signing of co-operation agreements - industrial - production - trade 14

PROMOTIONAL PROGRAM 2008 KEY PROJECTS M-IP 2008 -2010 COUNTRY PROJECTS M-IP 2008 -2010 HI-TECH PROJECTS M-IP 2008 -2010 MECH – REVIEW MECH – OUT MECH – IN MECH – TRAINING MECH – VENTURES M-IP CHINA M-IP JAPAN M-IP INDIA M-IP SINGAPORE M-IP HI – TECH 15

KEY PROJECTS MECH REVIEW Year 2008 MECH IN Year 2009 AIM Analysis of the regional advanced mechanics filieré • Enterprises of Excellence • Delocalization processes • Public Policies needed AIM International promotion of the regional mechanics filieré through the organization of structured events in Emilia-Romagna specifically targeted to foreing institutions and enterprises OUTPUT Database of enterprises of excellence operating in the mechanics industry (total: c. a. 980 enterprises) ACTIVITY Organization of incoming missions of delegations from target countries (Asia and Mediterranean area) on the occasion of main regional mechanics trade fairs: - B 2 B meetings - workshops and technical seminars - company visits post-fair MECH TRAINING Year 2009 AIM 2° edition of the 2° Level Master “Experts on business internationalization processes” at the University of Modena and Reggio Emilia (academic year 2009/10) RECIPIENTS UNEMPLOYED GRADUATES - ENGINEERING - CHEMISTRY - PHYSICS - BIOLOGY - ARCHITECTURE 16

KEY PROJECTS MECH VENTURES Year 2009 MECH-OUT Year 2009 AIM To create and international event of B 2 B meetings and technical workshops that could act as a trade and partnership platform for enterprises operating in the mechanics industry in order to foster international industrial collaboration in the hi-tech mechanics field AIM To evaluate business opportunities in emerging countries for regional enterprises operating in the mechanics industry by means of outgoing entreprenurial missions to target countries ACTIVITY Organization of MECH-VENTURES within R 2 B 2009 - specialised B 2 B meetings coordinated in a single event - incoming missions of delegations from target countries - conferences and seminars - company visits ACTIVITY Organization of exploratory missions comprising - conferences and seminars - company visits - B 2 B meetings TARGET COUNTRIES SOUTH KOREA TAIWAN VIETNAM 17

COUNTRY PROJECTS M-IP CHINA Year 2009 M-IP JAPAN Year 2009 M-IP INDIA Year 2009 AIM AIM Enhancing business opportunities for Emilia. Romagna enterprises in China Promoting and supporting the internationalization of enterprises towards Japan in the advanced mechanics and motor industry To promote the excellencies of the Italy System in India and to encourage partnerships between Italian Regions and Indian States ACTIVITY Mission to Greater Shanghai (13 -20 June 2009) with enterprises operating in the mechanics industry applied to: - Agriculture - Food - Tools M-IP SINGAPORE Year 2009 AIM Making the Emilia-Romagna Region the favourite interlocutor for the creation of industrial partnerships between regional and Singapore enterprises operating in the advanced mechanics industry ACTIVITY Organization of a specific event on advanced mechanics and motors on the occasion of the Italian Autumn In Japan event comprising: - exhibition - B 2 B meetings - technical seminars Institutional and entreprenurial mission to India (end of 2009) * institutional meeting * specialised B 2 B meeting coordinated in a single event * workshops TARGET SECTOR FOR ER REGION ACTIVITY 1. Partner reseach 2. Matching 3. Pre-organized B 2 B meetings 4. Attività di follow-up MECH - PARTNER Enterprise matching FOOD PROCESSING TECHNOLOGIES 18

M-IP HI - TECH TARGET COUNTRY ISRAEL SECTORS HI-TECH MECHANICS NANOTECHNOLOGIES NEW MATERIALS ICT IMPLEMENTATION YEAR 2009 TARGET COUNTRY UNITED STATES/CANADA IMPLEMENTATION YEAR 2009 AIM Deepening investment opportunities in Israel for regional enterprises operating in the hi-tech industry 1. Promotion of venture capital investments 2. Development of scientific cooperation and technological transfer between Emilia-Romagna and USA 3. Continuous connection between regional hi-tech start-ups and spin-offs and American investors ACTIVITY Participation to the trade fair Technology 2009 (22 -25/06/09, Tel Aviv) PROGRAM - Participation to the trade fair with a stand for B 2 B meetings (3 days) - institutional workshop and meetings (1 day) - technical workshops and visits to research centres (1 day) ACTIVITY Mission of the regional Hi-Tech Network and venture capital fund Ingenium in USA and Canada - technical workshops - B 2 B meetings 19

CONTACTS EMILIA-ROMAGNA REGION Policies for the internationalization of SMEs Unit Viale Aldo Moro, 44 40127 Bologna (Italy) Tel: + 39 051 6396420 Fax: +39 051 6396512 e-mail: sportelloestero@regione. emilia-romagna. it www. sprint-er. it – www. ermesimprese. it HEAD OF UNIT: Ruben Sacerdoti 20