Meat Marketing Project In Cooperation With Wisconsin River

Meat Marketing Project In Cooperation With Wisconsin River Meats

Meat Marketing Project n Goals: – Market Ready Cows – Add Value to Livestock Products – Sell Direct to Volume Users (Institutions) – Have Dedicated Orders to Fill – Start Small and Expand as Success Warrants-1000 lb plus lots – Involve small group of producers

Direct Marketing of Meat n Who are the Clients? ? – Currently Working with Dane County Group – Institutional Food Coalition n Encourage Buy Local-Buy Wisconsin n Members are Restaurants, State Institutions, Universities, n Making Major Purchases at Produce Auction n Several have expressed interest in Meat Products

Direct Marketing of Meat n Getting Started!! – WE DO have interested producers! – Buyers ARE Committed to Advance Orders – Producers Supply What the Buyers Wants! n. A Steer is not all Steak n A pig is not all pork chops n A Cow is Not All Hamburger – We Have a Processor Willing to Work With Us

Direct Marketing of Meat n Example: – Buyer Commits to 3000 lbs of ground beef n Need 7 -8 Cows for this order – Price determined based on selling price of meat – Expect a $0. 05 -$0. 10 per lb live weight premium n No selling fees or commission like Equity – Buyer Wants Primal Cuts--Maybe in the Future n n n Rounds, short loins, rib eyes, sirloins Choice Quality Grading cattle Maybe lower value cuts go into ground product

Direct Marketing of Meat n Example: – Equity Report for Feb 24 th – SLAUGHTER COWS – 20% Cows Selling 56 -61 – 60% Cows Selling 44 -55 – 20% Cows Selling Below 44

Direct Marketing of Meat n Example: – Let’s Use $. 50 in our example – Sell 1400 lb cow – Price=$700 n Minus commissions and other fees=$30 – Net to Producer-$670 – Advantage-Paid within 48 hours

Direct Marketing of Meat n Example: Sell in Meat – 1400 x $. 60= $840 – No Deductions – Can Vary with lean cut of each cow – Get paid within 30 days of processing

Direct Marketing of Meat n Moving Foreword: – Working with Wisconsin River Meats n Dedicated Processing Date – Need List of Producers and Dates Cows are Available to Keith Vander. Velde – Orders Come from Institutions – Product is Processed – Product Test for Bacteria

Direct Marketing of Meat n Moving Foreword: – Wisconsin River Meats Delivers Product to Institution – Billing Done by ? ? ? – Payment Terms 30 days – Liability Insurance is Covered by Wisconsin River Meats

Our Goal Provide a Market for Cows n Increase Income to Producers n Provide Local Meat Products to Institutions n Help to Maintain and Create Jobs n $$$$$$$$$$$$$$ n