Meat Marketing Diana Endicott Good Natured Family Farms

Meat Marketing Diana Endicott Good Natured Family Farms Founder and Director SARE 20 th Anniversary • March 25 -27, 2008 • Kansa City, Mo Copyright 2008, Diana Endicott – For Limited Distribution

Consider this: • 4 beef packers control 84% of the market • 4 pork packers control 66% of the pork market • Top 4 poultry companies process 59% of the broilers • Top 4 companies process 56% of the turkey market Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

K. C. • 95% Located in Kansas & Missouri • Majority within 200 Mile Radius • Within 7 -hour drive Copyright 2008, Diana Endicott – For Limited Distribution

USDA definition of Natural: Minimally processed no artificial The Mc. Kay Family Mindenmines, MO ingredients or preservatives. Copyright 2008, Diana Endicott – For Limited Distribution

Maddick Family Lathrop, MO Copyright 2008, Diana Endicott – For Limited Distribution

Frank Reese Good Shepherd Turkey Ranch Copyright 2008, Diana Endicott – For Limited Distribution

The Neuner Family Ozark Mountain Coop Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

• Employ 10 people • Process 1. 5 Million Lbs of beef per year • Dry-Aging Reduces Ecoli 0157: H 7 • Uniontown, KS. Copyright 2008, Diana Endicott – For Limited Distribution

• First Multi-Species Processing Plant • USDA Federal Inspected Copyright 2008, Diana Endicott – For Limited Distribution

• Nebraska Turkey Growers Processing Plant • 10, 000 Bird Minimum • Sell Approximately 500 birds • Good Shepard Turkey Ranch – Frank Reese coordinates area ranchers to raise turkeys Copyright 2008, Diana Endicott – For Limited Distribution

• Ozark Mountain Pork Cooperative • Own & Operate their own processing plant in Mountain View, Missouri Copyright 2008, Diana Endicott – For Limited Distribution

• New-Grass Bison Coop • Krehbiels Processing Plant in Mc. Pherson, KS • USDA Inspected • Sold Frozen In Stores Copyright 2008, Diana Endicott – For Limited Distribution

Good Natured Family Farms Alliance All Natural Beef Coop GNFF Uniontown, KS Free Range Chicken Ozark Mountain Fulton Community & Pork Cooperative Campo Lindo Farms GNFF Uniontown, KS / Campo Lindo Lathrop, MO New Grass Bison Coop Heritage Turkeys Good Shepard Turkey Ranch Nebraska OMPC Turkey Growers Mountain View, MO Krehbiels Gibbon, NE / / Mc. Pherson, KS Meadow Brook Krehbiels Farms Mc. Pherson, KS Good Natured Family Farms Alliance Copyright 2008, Diana Endicott – For Limited Distribution

A California meat company on Sunday issued the largest beef recall in history, 143 million pounds, some of which was used in school lunch programs, Department of Agriculture officials announced. Salmonella Bird Flu Mad Cow Copyright 2008, Diana Endicott – For Limited Distribution

• USDA based ISO 9000 program • Verify Label Special Claims • Source Verification Copyright 2008, Diana Endicott – For Limited Distribution

Ear Tag Number Package Identification Copyright 2008, Diana Endicott – For Limited Distribution

source: Aninal Compassionate – Whole Foods. • No antibiotics — ever • No animal byproducts in feed • No gestation crates • Sows provided freedom of movement in farrowing (birthing) pens • Bedding required to satisfy natural rooting instincts Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

% Customer % Sales Count Contribution Loyal % Profit Count Non-Loyal Copyright 2008, Diana Endicott – For Limited Distribution

• Database mining Copyright 2008, Diana Endicott – For Limited Distribution

4. 02 4. 03 Preferred Customer Card In-Store Demos & Sampling Scale: 1 to 5; 5 Most Effective Copyright 2008, Diana Endicott – For Limited Distribution

Promoting Locally Grown Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

Gary & Marilyn Edelman Good Natured Family Farms Beef Producers Copyright 2008, Diana Endicott – For Limited Distribution

The Rice Family Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

Presenting Awards Hen House Markets’ Staff Members Participate in Walk Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

Mark Juhnke Frank Marciniak Grand St. Cafe Café des Amis Price Sean P. Colby Garrelts bluestem Lidia’s Kansas City Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

Copyright 2008, Diana Endicott – For Limited Distribution

Diana Endicott Email: allnatural@ckt. net Phone: (620)939 -4933 1976 55 th St. Bronson, KS 66716 Copyright 2008, Diana Endicott – For Limited Distribution