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mc square Brain Science for Better Learning For the First By the Best! Be mc square Brain Science for Better Learning For the First By the Best! Be the Best You Can Be! Linda Samuels, EMBA “ 03 President & CEO LSamuels@Learn. Science. net 1 -877 -414 -4192 Lim, Young Hyun President & CEO yhlim@dyenc. co. kr 82 -2 -586 -6871 National Science Teachers Association National Conference, Anaheim, CA April 6 – April 8, 2006

The 2006 NSTA Conference n n n Approximately 7, 000 people heard about the The 2006 NSTA Conference n n n Approximately 7, 000 people heard about the mc square during the conference 1, 200 people stopped by the mc square booth and took a handout 107 people completed a survey which allowed them to evaluate the mc square

The Survey n n n Participants and attendees of the NSTA Conference were given The Survey n n n Participants and attendees of the NSTA Conference were given the chance to try the mc square. After the trial, participants were given a survey which asked them questions about their experience. Responses were given on a scale of 1 (most negative) to 5 (most positive).

The Questions 1. Which program did you like the best? P 1 – Concentration The Questions 1. Which program did you like the best? P 1 – Concentration Program P 2 – Relaxation Program P 3 – Right/Left Brain Program P 4 – Deep Sleep Program 2. 3. 4. 5. 6. 7. 8. Did you like the Sound of Nature Program? Was the mc square comfortable and easy to use? How did you like the design? How did you feel during the trial? How did you feel after the trial? Would you like more information about the mc square? Would like to buy an mc square on 30 -day approval?

Favorite Program “Which program did you like the best? ” n n Survey analysis Favorite Program “Which program did you like the best? ” n n Survey analysis showed that the majority of participants (71%) favored the P 2 relaxation program. 19% of participants preferred the concentration program, while only 4% and 6% chose the right/left brain and deep sleep programs, respectively. The low number of people who preferred P 4 is a result of the fact that very few people wanted to try the deep sleep program midday. Analysis across gender showed that 10% more women than men preferred the relaxation program.

Favorite Program Favorite Program

Sounds of Nature Did you like the Sounds of Nature Program? The average response Sounds of Nature Did you like the Sounds of Nature Program? The average response was 4. 25 with a standard deviation of 0. 78.

Comfort and Easy of Use Was the mc square comfortable and easy to use? Comfort and Easy of Use Was the mc square comfortable and easy to use? The average response was 4. 26 with a standard deviation of 0. 77.

Design How did you like the design? The average response was 4. 08 with Design How did you like the design? The average response was 4. 08 with a standard deviation of 0. 86.

Effect of the mc square How did you feel during the trial? The average Effect of the mc square How did you feel during the trial? The average response was 4. 24 with a standard deviation of 0. 78.

Effect of the mc square How did you feel after the trial? The average Effect of the mc square How did you feel after the trial? The average response was 4. 33 with a standard deviation of 0. 73.

Overall Results n n n Participants responded very positively to all five of the Overall Results n n n Participants responded very positively to all five of the opinion questions; the average response was greater than 4 on each question. Average response was roughly the same on all 5 questions. The average responses of male and females to the five questions were roughly the same.

Overall Results Overall, The average response was 4. 23 with a standard deviation of Overall Results Overall, The average response was 4. 23 with a standard deviation of 0. 79.

Interest in mc square Would you like more information about the mc square? and Interest in mc square Would you like more information about the mc square? and Would you like to buy an mc square on 30 -day approval? n n Overall, 69% of participants responded that they would like more information about the mc square, and 13% responded that they would be interested in buying one at that time. It was found that females responded slightly more favorably to these two questions, responding yes 71% and 15% of the time, respectively, compared to 67% and 11% for males.

Interest in mc square Would you like more information about the mc square? and Interest in mc square Would you like more information about the mc square? and Would you like to buy an mc square on 30 -day approval?

Final Thoughts n n n Overall, the response to the mc square was extremely Final Thoughts n n n Overall, the response to the mc square was extremely positive. Almost 70% of people who tried the device were interested in the mc square and wanted more information about it. The average response to opinion questions about the mc square was greater than 4 on a scale of 1 -5. In general, people were thoroughly impressed by the capabilities of the mc square. The NSTA Conference served as a focused, large-scale advertisement for the mc square.