Mc Combs Career Webinar Tuesday June 9 2015

Mc. Combs Career Webinar Tuesday; June 9, 2015

Reinventing Yourself: You Can Do What You Love! by Nina Pickell, UT MBA 1997 Entrepreneur, Executive and CEO/Managing Consultant At Beyond Intent

Nina Pickell – Portfolio § Formal education: BBA, MBA from UT-Austin § Business education: 25+ years of leadership in global companies and entrepreneurial ventures § Strategy, marketing, product development, training, talent acquisition/management, sales, tech leadership § Entrepreneur; executive; strategic consultant; advisory board member; owner of Internet franchises and music ventures; marketing and branding expert; teacher; executive and entrepreneur coach; charity ambassador § My passions: Growing companies and helping people achieve success; teaching; adding value to the world © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

© 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

The Facts ”Turning your passion into your job is easier than finding a job that matches your passion. ” – Seth Godin • It IS easier – but that doesn’t mean it is easy! • Breaking free of the typical linear career path is difficult. • People often rush to be entrepreneurs without understanding financial leverage and business models – much less themselves – before they start. • Failure rates are high. They don’t have to be! • Others are trapped for life in a traditional system where 95% of people make 5% wealthy – and many would rather be doing something else for their career. © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

Deciding What’s Ahead for You Knowledge is power. a Picking What are your path on facts opinions, vs. opinions attitudes, Keeping Agenda or emotion. beliefs? an open • How you can do what you love! mind. • Identifying your strengths and how they can work for you. • How to recognize and overcome typical fears/barriers. • How to bridge gaps with the right resources, education and team. • An introduction to types of entrepreneurial ventures, income streams, business systems and funding your career. • How to set yourself up for success. © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

Reinventing Yourself According to merriam-webster. com, the definition of “reinvent” is to… § make major changes or improvements § remake or redo completely § present something in a different or new way © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

Motivation for Change A DREAM § A passion for sharing talent or doing what you love § A desire to help people/add some value to the world A DESIRE § Financial freedom or to earn more § “Be your own boss”; freedom from traditional job § Time freedom § To support a cause with time or money AN IDEA for a product or a service A NEED § Identification of a problem or gap, with or without a well-defined solution "Each of us has a fire in our hearts for something. It's our goal in life to find it and keep it lit. ” - Mary Lou Retton People typically want to become entrepreneurs for the same reasons! © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

Great Reinvention Examples § Oprah § Diddy § Walt Disney § Ellen Degeneres § Lady Gaga § JLo § Emilio Estefan § J. K. Rowling § B. B. King § John Glenn § Richard Branson § Arnold Schwarzenegger © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631 ”If you can dream it, you can do it. Always remember this whole thing was started with a dream and a mouse. “ - Walt Disney

There is No One Right Way § Know what it is that appeals to you (e. g. the skills you’ll use, purpose, environment, perceptions) § All career paths and job categories are different § Validating your perceptions and beliefs is key § Interview people doing what you envision § Research § If you’re employed, explore options for new roles (existing, creating one) § Get a coach and/or mentor § Try new things (e. g. volunteer, part-time) © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

You Are CEO of Your Career! § Take charge! § View your career strategically. § You may choose to work for a company or work for yourself – and there are many options. § Your career path may not be linear or “traditional”. § You may not know your ultimate destination! That’s okay! § You may know something more general, like… § The type of work you want to do next or the industry § That you want a change § That you want an adventure! © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

Know Yourself! § 360º assessment § Formal or informal § Self-paced assessment tools to identify strengths and weaknesses § Identify what you enjoy or don’t enjoy and non-negotiables § Professional coach § Books, videos, workshops § Meditation § Writing/Journaling © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

What Do You Want? § § § What do you enjoy and want? Do you want time freedom? How involved do you want to be? What do you want to earn? What is security/freedom to you? E = Employee S = Self-Employed B = Business Owner I = Investor No Leverage: You are trading your time for money. Leverage: People make money for you or money makes money for you. © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631 Where is the risk the greatest? Risk assessment is personal. Your perception is your reality, and… the facts help you shift your thinking.

Entrepreneurial Options § Become self-employed (e. g. consultant, speaker, advisor) § Start a business § Buy a franchise § Buy “into” a network marketing company § Buy “into” a multi-level marketing company § Invest in a business with/without partners How do you decide which option(s) to choose. . . or if entrepreneurship is for you? § Become an investor in real estate, stocks, etc. (i. e. start a venture or become your own investment advisor/manager) © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

When You Know What You Want… § Focus first on increasing your skills, abilities and knowledge. § Set goals. ”A step over is a § Develop an action plan. step up. Be willing to § Be consistent – daily activities. sacrifice § Manage your thoughts and keep short-term gain positive people around you. for long-term rewards. “ § Use effective branding - Nina Pickell techniques to help you shape perceptions. © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

Branding: Shaping Perceptions § Great brands appeal to the heart and share theirs – motivations, values, beliefs. § You are your brand. What do you need to overcome? What do you want to communicate? § Describe your work and tell your “story” in a compelling, authentic way. § Understand your audience and what appeals. § Authenticity – what you do, say and create has to come from your heart and be true for you. You can’t fake it and be successful for long! © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

Some May Say You’re Crazy… § For many, reinvention is a choice for a bold, new adventure. § The distance between where you are and where you want to go is proportionate to the resistance you will get along the way. § Your “why” must be strong enough to sustain you, even when the going gets tough! © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631 ”Don’t get confused between what people say you are and who you know you are. “ - Oprah Winfrey

Greatest Fears – Any Familiar? The top 100 phobias and fears (fearof. net) of all time, in order: #13 – fear of public speaking Are more common than… #54 – fear of sharks! And, fear of zombies, ghosts and more! #15 – fear of failure #21 – fear of people #30 – fear of success #33 – fear of change #37 – fear of fear #44 – fear of everything © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

A Career or Business Portfolio • • • Residual, Other Income Your Passions, Values Your Strengths, Abilities Your Assets, Resources Desired Lifestyle Retirement ll /n om. c icke ap in p Sho © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

Factors for Success § For everyone that is successful, belief comes first. § Believe it is possible! § Believe in yourself, or no one else will! ”You have to expect things of yourself before you can do them. “ § Build a positive network. - Michael Jordan § Visualize your goals! Feel how you will feel when you achieve them! § Read and listen to positive, empowering content daily to keep your motivation high. § Educate yourself daily and journal. © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

Getting Started on Your Future § Decide what you want out of life and career (e. g. motivators, outcomes). § Study career and entrepreneurial options. § Assess your strengths, weaknesses, assets. § Know what you need and get it. § Retrain where needed! § Determine how you will bridge any gaps. § Seek appropriate counsel, feedback and advice. § Pick your path and develop a plan to set yourself up for success! © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

Keep an Open Mind! § We all evolve as do our likes, goals and dreams. You can reinvent yourself many times. § You may do many things. It is unlikely you'll get everything you want in your life in one venture. § Sometimes trying on a job, career, or venture is the only way to learn if it is for you. § You can be successful! It's about preparation, learning the new game, retraining where you need to, and having the right plan that fits you. ”Successful people often reinvent themselves building on past successes. “ § You don't have to be good at everything – even as a leader or entrepreneur. © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631 - Nina Pickell

Resources and Learning § Resources: find experts, partners, advisors! § Webinars – nina@beyondintent. com § § § “Entrepreneurship: Is It For You? ” “Reinventing Yourself: You Can Do What You Love” “Power Branding: Creating a Brand That Works For You” “Global Internet Franchise: Create Ongoing Income” “An Entrepreneur’s Getting Started Guide” “Let’s Get Social: The Art of Internet Marketing” § Workshops and advisory sessions § § Business analysis, planning and sustainable growth Multiple income streams, business models, options, systems Strategy, marketing, branding, product dev, ghostwriting Your strengths, preferences and future © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

Next Steps § Get started – reinvention begins with you! § Connect with me: Linked. In. com/in/ninapickell; FB, Twitter: @ninapickell; nina@beyondintent. com; phone: 617 -513 -9631 § Attend webinars. Join my email list: Nina@beyondintent. com! § Set up an advisory session to learn and explore! § Follow experts on social media – Linked. In, Twitter, Facebook FB & Twitter: @ninapickell, Entrepreneur magazine, Fast Company, Robert Kiyosaki, Guy Kawasaki, others in your interest areas § Register for workshops or take a class on entrepreneurship, accounting, business, marketing, social media, etc. § Contact resources (e. g. advisor, SCORE) to begin exploring ideas and building a business plan if you have a venture in mind. © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631

Thank You! § The recording of today’s presentation, along with the Power. Point slides, will be available on our Career Programming Web page by next week: http: //www. mccombs. utexas. edu/ alumni/careers/programming/ © 2015 Nina Pickell nina@beyondintent. com; phone: 617 -513 -9631