a903e51bb1f9085c2ede1ad490b5515c.ppt
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MC 70 – DESIGNED FOR ENTERPRISE MOBILITY Launch January 11, 2006 Symbol Confidential
The Value Proposition MC 70 is designed for enterprise mobility to provide a low total cost of ownership in ordinary and extraordinary environments! The MC 70 delivers everything your mobile task workers need to increase productivity and efficiency inside and outside your walls—from field workers repairing equipment to drivers delivering packages, hospital workers check lab results and medication orders, law enforcement officers issuing citations and more.
Opportunity Next generation of the very successful PPT 88 XX series Over 250, 000 units sold over the past 2. 5 years- PPT 88 XX series is widely recognized as the first ruggedized EDA ever Opportunity to EXPAND the installed base into previously untapped vertical markets KEY VERTICAL = FIELD FORCE SALES AND SERVICE ! Available Q 1 2006
MC 70 Executive Summary § The MC 70 is a rugged, compact, lightweight TNT-based EDA with ubiquitous wireless connectivity (WAN/LAN/PAN). § Key features include: - Color QVGA display, - 1 D Scanner/2 D Imager, - Converged voice and data [Voice over LAN/WAN], - User-accessible memory (SDIO) and Windows Mobile OS. § The MC 70 has an “industrial specification” in terms of drop, temperature and sealing leveraging industrial components for use in demanding environments. § The MC 70 has an ergonomic, compact EDA form factor § The MC 70 is targeted to task workers in Government, Security, Retail, Field Force Sales and Service and Logistics – where multi-mode wireless voice and data communications is a key requirement.
MC 70 Target Markets § Field Service/Field Sales § Applications § Asset Management § Inspection and Repair § Dispatch § Maintenance § Meter Reading T&L § Transportation and Logistics § Applications § Fleet Management § Asset Management § Pickup and Delivery
Target Markets § Healthcare § Applications § Patient Management § Nurse Call § Patient ID § Medication Administration § Specimen Collection § Government § Applications § Postal Applications § Law Enforcement § Asset Management § Automated Citation § Fleet Management § Homeland Security
MC 70 Product Snapshot • • Common architecture across Symbol Rugged Mobile Computers • • Windows Mobile 5. 0 Intel® XScale processor @ 624 MHz 4’ to concrete drop spec; 1, 000 x ½-meter tumble spec IP 54 Sealed 3. 5” QVGA color display Standard 1 D Laser; 2 D Imaging with intuitive aiming Wireless networking (WAN-LAN-PAN Voice and Data) Li-Ion Smart battery: 1900 m. Ah @ 3. 7 V (2 X) battery available • Numeric or QWERTY backlit keypad Symbol Advantage • Elegant form factor: Rugged, compact, lightweight less than 12 oz. • Voice and data convergence across WAN/LAN/PAN • Voice optimization includes headset, speakerphone, and handset modalities • QWERTY keypad for alpha centric applications • Robust manageability • 1 X or 2 X battery to meet the needs of various application / usage profiles
MC 70 Product Positioning EDA MC 70 Task Worker Target Markets User Profile Applications MC 50 Manager Core vertical market productivity and task focused applications requiring a rugged, ergonomic design and real time communications options Horizontal business essential crossindustry solutions enabling real time access to people, information and enterprise applications in a form factor built for business users Task Workers in FSA/FFA, T&L, Healthcare, Government and Retail focused on productivity – e. g. : Field Technician or Engineer/ Postal Carrier/ Healthcare Administrator Enterprise Mobile Managers, Operations Managers, (Pharmaceutical) Sales Reps, Retail Department/Regional Managers focused on real time access and customer satisfaction Task-oriented Vertical Applications: FFA/FSA: Asset Mgmt/ Inspection & Repair; Dispatch Healthcare: Patient Mgmt/ Nurse Call, Positive Patient ID T&L / Government: Fleet & Asset Mgmt, P & D Retail: Mobile POS/ Price Mgmt Enterprise Applications & Access [Primary]: Workforce Information Management Mobile Desktop applications (ERP) Mobile CRM (SAP, e. t. c) Enterprise Communications [Secondary]: Email, Messaging Voice (WAN & LAN)
MC 70 Product Positioning EDA MC 70 Task Worker Environment Functionality/ Key Features MC 50 Manager Mission Critical - Blue collar, rugged usages - Outdoor, task Intensive, field applications Business Essential - White/Gray Collar Manager/decision maker durable usages - Indoor/outdoor productivity applications Integrated data capture and communications options - built for use in demanding vertical applications and environments: - Rugged Industrial - 4 ft (across temp)/ 5 ft (room temp) to concrete - 10 to 50 C - Sealing: IP 54 Category 2 (dust & rain) - Scan intensive - Best-in-class 1 D/2 D scanning and Image capture (b/w) - WAN/802. 11 a/b/g /PAN with optimized VOIP and VOWAN - Multiple Keypad Offerings Productivity centric design with integrated communications in a standards based product - Durable design - 3 ft to concrete - 0 to 50 C - Sealing: IP 54 - Standard 1 D, 2 D scanning, image capture (b/w) - 2 Mpixel color camera - WAN/802. 11 b/g /PAN) with VOIP and VOWAN - QWERTY interface with alternative PIM -only option
Configurations-1 x battery Order P/N Description List Price Discount Category Standard Battery (1900 m. Ah) 7090 Windows Mobile Premium Edition (LAN/PAN) MC 7090 PG 0 DJRFA 7 WW 802. 11 a/b/g, BT, 1 D Scanner, 15 Numeric Keypad, Standard Battery $ 2, 195 1 A MC 7090 PK 0 DJRFA 7 WW 802. 11 a/b/g, BT, 2 D Imager, 15 Numeric Keypad, Standard Battery $ 2, 395 1 A MC 7090 PK 0 DJQFA 7 WW 802. 11 a/b/g, BT, 2 D Imager, QWERTY Keypad, Standard Battery $ 2, 395 1 A 7004 Windows Mobile Phone Edition (WAN/PAN) MC 7004 -PGCDJRHA 700 e. GRPS, BT, 1 D Scanner, 15 Numeric Keypad, Standard Battery $2, 395 1 A MC 7004 -PKCDJRHA 700 e. GRPS, BT, 2 D Imager, 15 Numeric Keypad, Standard Battery $2, 595 1 A MC 7004 -PKCDJQHA 700 e. GRPS, BT, 2 D Imager, QWERTY Keypad, Standard Battery $2, 595 1 A
Configurations-1 x battery Order P/N Description List Price Discount Category Standard Battery (1900 m. Ah) 7094 Windows Mobile Phone Edition (WAN/LAN/PAN) MC 7094 PGCDJRHA 7 WW e. GRPS, 802. 11 a/b/g, BT, 1 D Scanner, 15 Numeric Keypad, Standard Battery $2, 595 1 A MC 7094 PKCDJRHA 7 WW e. GRPS, 802. 11 a/b/g, BT, 2 D Imager, 15 Numeric Keypad, Standard Battery $2, 795 1 A MC 7094 PKCDJQHA 7 WW e. GRPS, 802. 11 a/b/g, BT, 2 D Imager, QWERTY Keypad, Standard Battery $2, 795 1 A
Configurations-2 x BATTERY Order P/N Description List Price Discount Category Extended Battery (3800 m. Ah) 7090 Windows Mobile Premium Edition (LAN/PAN) MC 7090 -PG 0 DJRFA 8 WW 802. 11 a/b/g, BT, 1 D Scanner, 15 Numeric Keypad, Extended Battery $ 2, 2, 45 1 A MC 7090 PK 0 DJRFA 8 WW 802. 11 a/b/g, BT, 2 D Imager, 15 Numeric Keypad, Extended Battery $ 2, 445 1 A MC 7090 PK 0 DJQFA 8 WW 802. 11 a/b/g, BT, 2 D Imager, QWERTY Keypad, Extended Battery $ 2, 445 1 A 7004 Windows Mobile Phone Edition (WAN/PAN) MC 7004 -PGCDJRHA 800 e. GRPS, BT, 1 D Scanner, 15 Numeric Keypad, Extended Battery $2, 445 1 A MC 7004 -PKCDJRHA 800 e. GRPS, BT, 2 D Imager, 15 Numeric Keypad, Extended Battery $2, 645 1 A MC 7004 -PKCDJQHA 800 e. GRPS, BT, 2 D Imager, QWERTY Keypad, Extended Battery $2, 645 1 A
Configurations-2 x BATTERY Order P/N Description List Price Discount Category Extended Battery (3800 m. Ah) 7094 Windows Mobile Phone Edition (WAN/LAN/PAN) MC 7094 -PGCDJRHA 8 WW e. GRPS, 802. 11 a/b/g, BT, 1 D Scanner, 15 Numeric Keypad, Extended Battery $2, 645 1 A MC 7094 -PKCDJRHA 8 WW e. GRPS, 802. 11 a/b/g, BT, 2 D Imager, 15 Numeric Keypad, Extended Battery $2, 645 1 A MC 7094 -PKCDJQHA 8 WW e. GRPS, 802. 11 a/b/g, BT, 2 D Imager, QWERTY Keypad, Extended Battery $2, 845 1 A
MC 70 Accessories Part No. Description Discount category List Price CRD 7000 -1000 R Single Slot Serial/USB Charge (w/spare battery charging) 1 A $150. 00 CRD 7000 -4000 E Four Slot USB/Ethernet cradle 1 A $580. 00 CRD 7000 -400 E Four Slot USB/Ethernet cradle includes PS DC cable and US line cord 1 A $730. 00 CRD 7000 -401 E Four Slot USB/Ethernet cradle includes PS and DC cable 1 A $716. 00 50 -14000 -147 Power Supply for Single Slot Cradle 1 A $35. 00 VCD 7000 -P 000 Vehicle Cradle w/ Serial pass thru 1 A $360. 00 25 -70979 -01 Auto Charge Adapter) 1 A $150. 00 25 -70980 -01 RS 232/charging cable 1 A $60. 00 25 -70981 -01 USB/charging cable 1 A $60. 00 21 -70982 -01 Snap-on handle 1 A $150. 00 MSR 7000 -100 MSR 1 A $250. 00 11 -70983 -01 Rigid Holster 1 A $25. 00 MC 70 EAB 00 1 X battery w/ door 1 A $70. 00 MC 70 EAB 02 2 X battery w/ door 1 A $120. 00 11 -77967 -01 Fabric holster 1 A $65. 00 25 -76793 -01 Dex cable 1 A $90. 00 Cable (Cigarette Cradle Lighter
Selling Customer Services § Sell Service from the Start – Bronze with every MC 70 at the time of product sale • Results in increased revenue opportunity • Provides multi-year coverage • Significant cost savings with known repair costs for the life of the agreement • Ensures customer’s investment is protected
MC 70 Customer Services Service Offering Time of Purchase Service from the Start Purchase up front with the hardware OR Purchase within 30 days of hardware purchase Service Center Support Purchase at any time Length of Coverage Three years* Service Offer Levels Bronze Gold One year Bronze Gold Geographic availability: • • • TASS EMEA APAC * 1 -year coverage available in EMEA Targeting Your Customers Sell with the initial hardware purchase - or within the first 30 days of purchase. Best for customers that did not purchase service up front with the hardware • as an annual term offering, or • for renewal option.
Customer Service Level Details Service Support Bronze Gold Three-Day Turnaround Time 1 3 Days Express Service/Advance d Exchange 1, 2 (same day shipment of replacement unit) Covers Normal Wear and Use Includes all Materials, Parts and Labor Access to My. Symbol. Care Self-Service Portal 3 Telephone Support with Defined Response Time Monday–Friday Coverage 8 a. m. – 5 p. m. Coverage 4 -hours 2 -hours Telephone Support Response Service Center Options Turnaround time does not include time in transit 1 Customersupplied spares required 2 Currently available in The Americas 3 Comprehensive Coverage Option/Custom Application Loading Option/Custom Battery Maintenance 3 Option/Custom Configuration Management Option/Custom
Symbol/Cingular Advantage Program Symbol Cingular Activation Program • • • Cingular is Symbol’s MC 70 WAN US launch partner Strategic decision to manage activation process Improve quality and consistency of end customer activation experience Adds between $40 and $200 per Symbol device activated on Cingular’s network to your bottom line. Allows you to become a Cingular co-sell Data Solution Partner How to Participate – Its Easy • • Complete a simple non-binding one page agreement Where to Sign up: • • Website: http: //www. cnm. net/Activation. html Phone: 877 -823 -5000 E-mail: symbol@cnm. net Questions: Call Ken Rey @ 303 -513 -0961 How to Activate • • Work with Cingular sales rep to get customer rate plan and billing information Submit “Activation Form” to CNM activates and ships the SIM cards Check arrives 60 days after the activation is submitted to Cingular
THANK YOU ! MC 70
MC 70 Back Up Slides
MC 70: Competitive Advantage with Cm 2 Capture Move Manage Usability • Compact design & light weight • Enhanced ergonomics • Bright Color Display Scanning • 1 D Scanning or 2 D Imager • Image Capture • Keyboards • High quality tactile feedback • Choice of numeric or Qwerty (backlit) • Touch/stylus input option System • Big memory footprint • High performance battery life Connectivity • Blue. Tooth • High Performance 802. 11 a, b + g • EGPRS [850, 900, 1800 & 1900 MHz] • High speed USB Ethernet (via cradle) • Latest wireless security with room to grow • Low cost, high performance cradles & chargers Development • Modern RAD development tools • MSP tool integration Support • MSP logging, control & management tools • Manageable batteries Lifecycle • Latest architecture for long life • Feature rich OS provides application headroom
Summary of MC 70 Features 1 D scanner or 2 D Imager Headset jack >20 K insertions Large speaker, mic, high quality receiver and transducer Dedicated Push-to-Talk button Scan/Action Buttons (1 M actuations) Windows Mobile 2005 (aka Magneto) 3. 5" Color QVGA (complete picture frame gasket) with backlight 802. 11 a/b/g Integrated (Wi. Fi) Vo. IP (P 2 P, PBX, PTT) Touchscreen Mobility Services Platform Agent User Accessible SDIO slot (w/ cover) Durable casing design Approx. 11 -12 oz (<400 grams) Keyboard lock button Latest Intel® Bulverde™ processor Lithium-Ion 1900 m. Ah & 3800 m. Ah Smart Battery 64 MB RAM/ 128 MB ROM NAV or QWERTY layout optimized for voice Recessed buttons
MC 70 QWERTY Keypad
MC 70 Numeric Keypad
Why the MC 70 is better! MC 70 designed for attaching accessories • • Two slots on lower sides that align and support accessories Two recesses that can be utilized for snap-on attachments Recesses on either side of the connector providing additional support Removable clips at the top and bottom of the unit for attaching a hand strap MC 70 SDIO slot has a cover held in place with two screws • • • Deters moisture and dust from entering the unit Improves acoustic performance of the speaker by providing a sealed chamber Deters theft of SD cards by associates • • • Selection of the best acoustic transducers possible Critical transducer mounting Large speaker as well as good quality receiver and microphone MC 70 design guided by acoustic consultants
MC 70 Accessory Ecosystem §Maximum reuse of existing designs (MC 50/MC 3000) §Cradles – Single slot Serial/USB with spare battery charging (standard and extended capacities) – Modular four slot Ethernet cradle – Vehicle Cradle with Serial Pass through – Four slot battery charger “Toaster” §Communication/Charging Cables – Serial and USB charging cables – Printer Cables CMP (Symbol Plus Model) – Auto Charger §Snap on Trigger Handle §Snap on MSR
Other Great Accessories Single slot cradle Magnetic stripe reader Vehicle cradle Trigger handle (aka pistol grip) 4 slot cradle
MC 70: 1 X vs. 2 X side profile of battery dimensions 1 X or 1900 m. Ah 2 X or 3800 m. Ah
Symbol’s Unique Feature Set Defining Features • First platformbased Rugged EDA device • Targeting traditional MOBILE task workers • Focused on field force automation and T&L Markets • Ubiquitous connectivity • • First PAN/LAN/WAN in the TNT category Converged Voice and Data (Voice over LAN/WAN) Symbol Advantage • Ergonomic compact form factor • Integrated advanced data capture options (scanning, imaging) • Multiple keyboard and scanning options • Large ¼ VGA Color LCD for indoor/outdoor environments • Robust manageability and voice quality • Multiple battery options to meet the needs of the mobile worker
a903e51bb1f9085c2ede1ad490b5515c.ppt