May 2013 Viewing Trends Overview Total Viewing

May 2013 Viewing Trends Overview

Total Viewing May 2013 Irish adults aged 15+ watched TV for an average of 3 hours and 15 minutes each day in May 2013 91% (2 hrs 57 mins) of this viewing was live with the other 9% (18 mins per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Average Minutes Viewed Daily May 2013 Women watched TV for 13 mins more per day than men during May Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

TV Viewing Year on Year May 2013 v May 2012 Live TV viewing has remained relatively stable across all demos. Time-shift viewing has increased. It seems the more that’s on offer the more people watch without effecting live TV viewing Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Weekly reach of TAM Ireland subscribing channels May 2013 TAM Ireland subscribing channels reached 88% of adults each week and 91% of housekeepers with kids. 88% of ABC 1 adults viewed our channels each week. Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial Impacts May 2013 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000 s, Consolidated, National

Average Number of Commercial Spots seen per Day May 2013 Audience Average Number of Spots seen per Day Individuals 4+ 34 Adults 15+ 38 Adults 15 -24 25 Adults 15 -34 28 Adults 25 -44 31 Adults 45+ 47 Adults ABC 1 27 Housekeepers 46 HK with Kids 38 Children 17 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers May 2013 Based on 30” sec 000 s, Individuals 4+ 1 2 3 4 5 6 7 8 9 10 UNILVER IRELAND PROCTER & GAMBLE IRELAND EIRCOM BSKYB MARS IRELAND KELLOGGS COMPANY OF IRELAND LOREAL UPC COMMUNICATIONS IRELAND LTD RECKITT BENCKISER LIDL IRELAND GMBH Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000 s, ROI Commercial Channels, Individuals 4+, Consolidated, National

Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ Jan – Mar 2013 RTÉ One Eurovision Song Contest Sky Living +1 CSI Miami RTÉ One +1 Prime Time Sky Atlantic Fame of Thrones RTÉ Two The Eurovision Song Contest Sky 2 Modern Family TV 3 Coronation St. 3 e UEFA Europa League MTV The Valleys TG 4 GAA Beo Nickelodeon House of Anubis UTV International Friendlies 2013 Nick Jr Peppa Pig Channel 4 True Stories: 12 Year Ole Lifer Comedy Central Two and a Half Men Channel 4+1 Skint Comedy Central +1 Two and a Half Men E 4 The Big Bang Theory Comedy Central Extra Two and a Half Men E 4+1 New Girl Discovery Fast N’ Loud Sky 1 Modern Family E! Entertainment Kourtney and Kim take Miami Sky News At Ten Universal Law and Order Special Victims Unit Sky Sports 1 Live Ford Super Sunday At the Races Raceday Live Sky sports 2 Live Ford Football Special Dave Dara O’Brian: School of hard sums Sky Sports News Gillette Soccer Special Gold Mrs. Brown’s Boys Sky Living Criminal Minds Setanta International Friendly 2012/13 Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National