Maximizing your ROI Return on India by Husain

Maximizing your ROI (Return on India) by Husain F. Neemuchwala September 23, 2010 Canada India Education Council (CIEC)

Outline Background information Reflections on Canada’s education efforts in India ‘Opening’ of India’s doors (Right to Education bill | Bill 57 Foreign Providers Act) Showcase | Highlight recent developments (US-IEC, IAEC. . . ) The time to act in NOW Working together to become the destination of choice for Indian students

Global Destination of International Students Source: Project Atlas 2007: Institute of International Education Canada’s share as a host country is only 5%

Top 10 Countries of Origin of Foreign Students in Canada Mexico has recently overtaken Germany in 10 th spot

Reflections on the Canada-India education corridor • • Operating below optimal potential Canada less known ‘brand’ in India. Need quantum leap Areas of collaboration besides recruiting include academia-industry cooperation, use of alumni networks. . . Review & re-engage this ‘dynamic’ education corridor

A quantum leap required in promoting ‘brand Canada’ Need to increase our promotional efforts compared to competitors from countries Imperative in the light of new developments in India and a better reflection of ALL our Institutions. No co-relation between economic benefits ($6. 5 B) and our budget in terms of ‘brand promotion’ (roughly $1 M)

Enriched Academia | Industry Cooperation Besides on-going collaborative programs| projects, we could also look at mutually rewarding areas such as VET areas, co-op programs and create customized corporate training solutions. Several Indo-Canadian companies requiring skilled employees such as TCS, ICICI, Deloitte, Scotia Bank, Bombardier. . . & more.

In expensive ‘marketing’ options Pre-planned school drop in visits (engage | reward HS Counsellors, student interaction) Pre-planned Alumni networking receptions (makes $$ sense to maintain up to date database) Combined approach (agents? , ‘rep office’? , fairs? , ) Reach out using social networking tools (students ‘meeting ground’. . . FB, Orkut, Ishtyle & many more)

Review the ‘Canada-India education corridor’ Fact: Canadian official position towards India remains elusive and at times inconsistent. Fact: We need to maintain our genuine desire and commitment to realize educational partnerships. Fact: Currently, 28 or so active ‘partnerships’ between Canada-India

A SWOT analysis of the Indian Engineering Education system 1. STRENGTHS 2. WEAKNESSES & REMEDIAL MEASURES 3. OPPORTUNITIES & CURRENT STATUS 4. THREATS & CURRENT STATUS Courtesy: Prof R Natarajan, AICTE & Former Director, IIT Madras 10

1. STRENGTHS Engineering is popular option of study for youth The private sector has created significant capacity in terms of the number of institutions and intake (approx. 80% of total capacity). Increasing involvement of Industry Associations (CII, FICCI, ASSOCHAM, NASSCOM) to partner and collaborate with academic institutions. Accreditation initiatives of NBA & NAAC are serving to promote quality improvement in technical institutions.

2. WEAKNESSES & REMEDIAL MEASURES While there are islands of excellence, these are few and between. Lack of interest among graduating engineers to pursue research degrees or Teaching careers. . . due to lucrative jobs available in private IT sector). Creation of acute shortage of qualified and competent faculty, especially in ICT areas.

3. OPPORTUNITIES & CURRENT STATUS For setting up high-quality Indian institutions – sponsored off-shore campuses. IT tools are becoming available for Technology enhanced Learning to broaden scope for Technical Education. Distance Education possibilities for Continuing Education. Networking of Technical Institutions at different levels for mutual benefit, sharing of resources and undertaking major projects.

4. THREATS & CURRENT STATUS • In the emerging scenario, quality concerns need to be addressed urgently. • Increasing competition from International players. • The non-uniformity in distribution of Technical Institutions in the country causes regional imbalances & inter-state migration of students. • Technical Institutions in the rural and industrially backward areas are not as popular with students, leading to unfilled capacities in some Institutions.

India: Quick statistics Population 1. 3 Billion, 1/3 rd below age 30 and growing middle class of 300 Million Over 100, 000 Indians go overseas to study 18, 064 Colleges |379 Universities Only 1 University (JNU-183 rd ) & 2 Institutions (IIT’s-57 th and IIM’s-68 th) are in Top 200. Need for quality education ! Huge potential exists! Indian Economy growing at 9 %

‘Opening’ of India’s doors India’s intention to become “the hub of knowledge in the world” by using “education diplomacy”. . . Prof. Balbir Sahni Foreign Education Providers Bill “Under the bill, foreign education-providers will be allowed to operate in India but not allowed to repatriate any profits” Right to Education Act “Education is the birthright of every child in India”

Highlighting recent developments India-US Education Council India-Australia Education Council Singapore-India Education Council. . . Other countries lining up. . .

The time for Canada to act in NOW Previous mis-steps |in-actions have created ‘vacuum’ Use opportunity to strengthen Canada’s weak ‘brand’ Cure for Provincial Governments budget woes Significant Federal revenue ($6. 5 B) Another country’s misfortune (Australia) could be a blessing for Canada Both Governments are very interested (MOU signed at G 20 in Toronto)

Creation of the ‘Canada India Education Council’ (CIEC) CIEC is a national, not-for-profit, membership based, event driven organization established to operate exclusively within the burgeoning Canada-India education corridor, enhance ties and create opportunities for institutions and learners from both countries. CIEC plans to meet its mandates by combining a mix of corporate governance with the benefits of a publicprivate partnership balanced with a gentle yet assertive entrepreneurial methodology to remain independent and maintain financially sustainability.

Laying the Foundation Past 'Synergy', 'Ed-Mission' & 'un. FAIR' events conceived and conducted under previous banners has resulted in meaningful ongoing activities to be continued by CIEC India Spring Expo (2004) India Spring Expo (2005) Fall Asia Middle East (2005) Spring Asia Middle East (2006) Fall Asia Middle East (2007) Synergy 2007 Synergy 2008 Synergy 2009 Synergy 2010 (today) Ed-Mission 2008 Ed-Mission 2010 Ed-Mission 2011 (planned for Spring)

Objectives to promote education ties between Canada and India…nationally ! to conduct recruiting opportunities, affiliations, partnerships, joint ventures & programming, organizing trade delegations and other areas of collaboration and facilitating offshore educational options. to be able to assist with respect to policies and programs using on the ground information and assets… to provide information | advice to institutions from both countries … to regularly organize Indian Counselor (FAM) tours … to mobilize resources and assets online … to create a ‘clearing house’ of information and develop an interactive database and ‘meeting ground’… to deliver value by personally visiting and meeting every member annually to share sector updates, discuss membership benefits, solicit feedback and share potential opportunities…. to become the ‘go to’ organization and work with partners such as SICI, AUCC, ACCC, CBIE…

Member Services Rep. Offices in India (3 cities by 2011) Participation on Ed-Mission, Synergy, un. FAIR… Link | exposure on CIEC website One-call access in both countries (operational by 2011) ‘On the ground’ expertise (hiring full time ‘expert’) Receptions, Networking events & Delegations $1 Million Scholarship program (create ‘pool’ of prospects) On site visits (at least once per year) Invite or attend ‘Familiarization Tours’ Stay connected electronically (FB, Linked In, Twitter…)

Simple ‘tips’ Use existing & available resources | tools. Appearance simply not enough. Presence (semi | permanent required) Reach out, Recruit, Retain, Reward, Repeat !

Membership categories Members representing both countries. Eligible institutions must meet Federal guidelines. 12 Members signed by already since June 2010 (UWO, U Sask, Durham, U Regina, Deloitte, Scotia, Shastri Inst…. ) Academic Members $3400 Corporate Members $3900 Individual Members $1500

CIEC Committees & Leadership Committees 1) Academic Relations (led by Dr. Sheila Embleton) 2) Recruitment 3) Student |Faculty Exchange 4) CSAC (Cross Sector Advisory Cmte incl. political) Leadership 1) Governing Council 2) Board of Directors

CIEC: Executive team • Chairman Honourable Pierre Pettigrew, PC Past Federal Trade Minister • President & CEO Kam Rathee Past President C-IBC • Executive Director & COO Husain F Neemuchwala Founder-ICE Past chair, C-IBC Ed. Committee ICCC Trade SME

Thank you ! Husain F Neemuchwala Executive Director & COO, CIEC P: (647) 500 7011 Husain@Canada. India. Education. com www. canadaindiabusiness. com