Maximize your Business with smart marketing Every Door Direct Mail from USPS TM
Every Door Direct Mail defined: Target a location without an address list Size of mailed piece must be Standard Mail Flat, this is not a postcard or letter service. Dimensions shown in following slides and cover a wide range of choices. (a postal card that measures 6 ½ X 9 is, in fact, a flat. ) Send out local mailing or national campaigns, coupons to drive traffic to local stores or events, etc. Prospect for new customers at reduced preparation costs from regular Standard Mail
Who can benefit: Retailers Auto dealerships and services Restaurants Business Services (focus on business routes) Attorneys Doctors and local health clinics, hospitals Dry cleaners Contractors, home services Realtors Local arts and community organizations.
Every Door Direct Mail defined: Mailpiece must be a flat-sized piece.
What does it mean for your Business? No need to rent a mailing list for your saturation carrier routed mailings using Every Door Direct Mail (EDDM), resulting in savings on mail preparation costs.
Labeling options are simple WS R * * *** S C E *** *** * *** * er it ZIP m sto -Dig u l C te, 5 ta os , Sta P y Cit ********** S S CRW **E ***** ** ***** e od C **** WSS *** *ECR Local tomer stal Cus Po ** ** ***** * o lder it ZIP C Ho Box e, 5 -Dig PO Stat , City *******EC RWSS Resid en City, S tial Custom tate, 5 e -Digit r ZIP C de ******* ode ***
What is different from regular Saturation Mail? Send mail to every address in a defined geographic area Option to drop (some) mailings directly at your local Post Office (Even easier - your mailings can be submitted to the USPS by a local neighborhood printer)
Add up the Benefits to Every Door Direct Mail • Ads can be produced quickly • Your larger than average sized ad stands out in the mailbox • Once in a resident’s hands, their focus is solely on your logo, message and offer • Ad comes in with the important correspondence and stays in the household until removed • Can be passed along to all household residents or friends
Add up the Benefits to Every Door Direct Mail • The perfect partner for local signage, word of mouth, buzz & event sponsorships • Your space for detailed information is not limited • Your ad and brand are not competing for attention • Graphics, colors and images can be leveraged to boost image • Save MONEY, gain SPEED, increase BRAND POWER!
Add up the Benefits to Every Door Direct Mail
Every Door Direct Mail Online Process Tool (www. smp. usps. gov) Plan & determine precise route coverage and counts. Search Carrier Route information and find homes near their business by location using Geographic Map Technology Calculate your postage in real time (no guessing)
mark. s. daddario@ usps. gov
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