Mass Media
MASS MEDIA , MASS COMMUNICATIONS СРЕДСТВА МАССОВОЙ ИНФОРМАЦИИ Vocabulary : to be selective быть разборчивым to give preference to отдавать предпочтение periodical периодическое издание daily ежедневный weekly еженедельный, еженедельник monthly ежемесячный, ежемесячник quarterly ежеквартальный readable интересный
readership читатели circulation тираж to contain содержать to give coverage освещать local affairs местные события home (national, domestic, internal) affairs (events) внутренние события, события в стране foreign (international, world, external) affairs (events) зарубежные события, события за рубежом
to deal with рассматривать a burning problem актуальная проблема forecast прогноз tо touch upon затрагивать to present подавать approach подход tо subscribe to подписываться to broadcast передавать по радио to telecast передавать по телевидению
entertaining развлекательный, интересный to enjoydoing smth нравиться что либо делать broadcast — транслировать telecast — передавать телепрограмму life broadcast, show programme — программа, идущая в прямом эфире broadcast speech, interview, discussion — транслируемая речь, интервью, дискуссия appear on the programme — появляться в программе
cover something — охватывать, давать материал sound track — фонограмма test card — сетка close up — крупный план caption — титр still — кадр moving pictures движущееся изображение Greek греческий Latin латикский commercial station коммерческая станция advertising time рекламное эфирное время operating costs издержки
profit прибыль public station общественные станции to broadcast передавать entertainment развлечение to attract привлекать viewer зритель drama телеспектакль situation comedy комедия ситуаций action packed полный событий
lawyer адвокат comedian актер комик quiz show викторина cartoon мультипликационный фильм documentary документальная передача talk show ток шоу issue проблема, вопрос drug abuse наркомания racial prejudice расовые предрассудки host ведущий to interview брать интервью
athlet спортсмен summary обзор advertising реклама commercial рекламный ролик to urge убеждать to focus сосредоточиваться play пьеса art искусство
THEME:
MAKE UP THE WORDS. sloitabd shebroadets paneperws viewterin menttesta faiafrs mentnouncean tabloids broadsheets newspaper interview statement affairs announcement
TEXT Mass media or mass communications are the press, radio and television. Every day we read newspapers and magazines, listen to radio and watch TV. Nowadays there are so many newspapers and magazines, radio stations and TV channels that we have to be very selective and give preference to some of them. Television, also called TV, is one of our most important means of communication. The name "Television" comes from Greek word meaning "far", and a Latin word meaning "to see", so the word "television" means "to see far".
THERE HAVE BEEN MORE THAN 2, 300 STUDIES AND REPORT ON THE EFFECTS OF TELEVISION ON AMERICAN SOCIETY. About three fourths of the 1 500 TV stations in the US are commercial stations. . They sell advertising time to pay for their operating costs and to make profit. The rest are public stations, which are nonprofit organizations. Commercial TV stations broadcast mostly entertainment programs because they must attract larger numbers of viewers in order to sell advertising time at high prices.
These programs include light dramas called situation comedies; action packed dramas about life of detectives, police officers, lawyers and doctors; shows featuring comedians, dancers and singers; movies; quiz shows; soap operas; cartoons. Commercial TV broadcasts also documentaries and talk shows. Documentary is dramatic, but nonfictional presentation of information. It can be programs about people, animals in faraway places or programs on such issues as alcoholism, drug abuse, racial prejudice. On talk shows a host interviews. politicians, TV and movie stars, athlets, authors. There also sport programs and brief summaries of local, national and international news. Advertising is an important part of commercial TV. Commercials appear between and during most programs. They urge viewers to buy different kinds of products from dog food to hair spray, and from cars to insurance policies.
Most of them show that these affects are mainly negative. Some of today s children are so addicted to TV that nothing else interests them. Television makes the children lose some of their creativity. Although most studies show the negative effects of television, there also some important positive influences. There are many excellent educational programs, especially for children. Some schools have children watch certain programs in the school. «Sesame Street» is a programs, that is watched by millions of children around the world. It uses bright color fast timing, and humor in order to get children to pay attention. It makes children enjoy learning about the alphabet, reading, and numbers
QUESTIONS: What are your favorite programmes? Does television have a negative or bad influence on children? What good or positive influences does television have on children? What kind of stations are there in the US? What programs are broadcasted on commercial TV?