MASS MEDIA English Club
TYPES OF MEDIA Television & Radio Chat show Documentary Game show Reality show Soap opera Sitcom The Press Newspaper Tabloid Quality paper Popular newspaper Local newspaper Magazine Mobile Phones Text message updates Text voting The Internet Social media Web page Blog Chat room Forum
TED ideas worth spreading • TED (Technology, Entertainment, Design) is a global set of conferences owned by the private non-profit Sapling Foundation. It was founded in 1984. The annual conference began in 1990. • They address a wide range of topics within the research and practice of science and culture, often through storytelling. The speakers are given a maximum of 18 minutes to present their ideas in the most innovative and engaging ways they can. • Past presenters include Bill Clinton, Bill Gates, Google founders Larry Page and Sergey Brin, and many Nobel Prize winners. • TED's current curator is the British former computer journalist and magazine publisher Chris Anderson. • Since June 2006, the talks have been offered for free viewing online. As of April 2014, over 1, 700 talks are available free online. By November 13, 2012, TED Talks had been watched one billion times worldwide.
Discuss • What's your favorite brand? Can you attribute your fondness to the advertising about the brand? • Why do companies invest billions of dollars in advertising? Do you think it makes a big difference? • http: //www. youtube. com/watch? feature=pl ayer_embedded&v=o. ZXq. ORn 0 z 4 E
TELEVISION THE GOOD AND THE BAD
What do you think? • What is your opinion on programmes on TV? • What do you think about TV news and analyses? – Is the reporting objective or not • What do you thing of advertising on TV? How does advertising between programmes or in the middle of programmes make you feel? • Could you be happy without having a TV at home?
Classify the expressions • • • WORTHWHILE INFORMATIVE UPLIFTING VIOLENT CRUDE SHALLOW TRUTHFUL OBJECTIVE RELIABLE SENSATIONAL BIASED SELECTIVE • • • THOUGHT-PROVOKING INSIGHTFUL DULL USEFUL SILLY EXAGGERATED GREAT ACCEPTABLE ANNOYING FRUSTRATING UPSETTING
Answer the questions • What are the benefits of TV watching? • In what ways can TV watching be harmful? • Is there overkill in the choice of programmes with cable and satellite (DIGI) TV? • Should TV stations air programmes 24 hours a day? Why? • Are there any undesirable qualities that people acquire after too much TV watching? If so, which? • What criteria do you use in deciding whether or not to watch a TV programme? • If you had the authority, what changes would you make to the TV industry or TV programming? • Does television create false expectations about life, which then cause people to be dissatisfied and unhappy? Give examples.
Social networks • If the Facebook was a country, what position in the top-5 biggest countries in the world would it have? • What does ubiquity mean according to the information from the podcast? What examples illustrating this word does the speaker use? • What does lighten up mean? Why the speaker was recommended to lighten up? • What decision was finally made by the speaker? Why? • For what purpose does the speaker use the word revelation? Define it using your own words. BBC 4 Thought_facebook&social networks. mp 3
Comment on the quotation • “We hope we shall see face to face, and then we shall know fully, even as we are fully known” (For now we see only a reflection as in a mirror; then we shall see face to face. Now I know in part; then I shall know fully, even as I am fully known. Corinthians 13: 12)
Social media explained☺ TWITTER I’m eating a # doughnut FACEBOOK I like doughnuts FOURSUARE This is where I eat doughnuts INSTAGRAM Here’s a vintage photo of my doughnut YOU TUBE Here I am eating a donut LINKED IN My skills include donut eating PINTEREST Here’s a donut recipe LAST FM Now listening to “Donuts” G+ I’m a Google employer who eats donuts
The Press • The New York Times – The Independent – The Los Angeles Times – The Guardian – BBC News – CNN – Time • – Associated Press – The Economist – The Washington post ‐ VOA News – The International Herald Tribune – • Sky News – Breakingnewsenglish. com – elllo. org
Conclusion • • • 1. In Britain, tabloid newspapers, which contain mostly gossip and pin-ups of good-looking women and men, sell many more copies than serious newspapers. Do readers in your country have the same interests? 2. Do reporters and photographers respect the private lives of famous people in your country? How much freedom should the press be allowed by law? 3. Is the media in your country mainly owned by a few large monopolies? Should the law allow ownership of several newspapers or TV channels? 4. Is there a bias towards any particular political party or interest group in your country’s media? 5. Which would you prefer (a) TV channels without advertising paid for by a licence fee (b) Free TV channels paid for by advertising or (c) Pay-as-you-view TV where you only pay for what you watch? 6. In Britain, there are restrictions on what can be screened on TV before 9 p. m. Do you think that TV programme content should be censored? 7. Should governments act to control the Internet or should it be
