Mars company MADE BY: AIGERIM ALYMBEKOVA RENATA UDERBAYEVA ZULFIYA KHIZBULINA ALIKHAN KAPANOV
Mars Mars, Inc. is an American global manufacturer of confectionery, pet food, and other food products with US$35 billion in annual sales in 2014, and is ranked as the 6 th largest privately held company in the United States by Forbes. Headquartered in Mc. Lean, the company is entirely owned by the Mars family. Mars operates in six business segments in the US: Chocolate , Petcare , Wm. Wrigley Jr. Company , Food , Drinks, and Symbioscience , the company's life sciences division.
Franklin Clarence Mars, founded by Franklin Clarence Mars, is a company known for the confectionery items that it creates, such as Mars bars, Milky Way bars, M&M's, Skittles, Snickers, and Twix. They also produce non-confectionery snacks, such as Combos, and other foods, including Uncle Ben's Rice and pasta sauce brand Dolmio, as well as pet foods, such as Pedigree and Whiskas brands. Orbit gum is among the most popular brands, managed by the Mars subsidiary brand Wrigley.
The Five Principles of Mars The Mars Five Principles of Quality, Responsibility, Mutuality, Efficiency and Freedom are the foundation of culture and approach to business. They unite across geographies, languages, cultures and generations. Five Principles are synonymous with Mars and have been guiding Mars Associates throughout most of company’s history. Every day, they do best to put principles into action through their work and relationships with consumers, customers, business partners, communities and one another.
MARKETING MIX
Snickers; More Peanuts
4 P! Product : Chocolate , Petcare , Wm. Wrigley Jr. Company , Food , Drinks Brands: Mars bars, Milky Way bars, M&M's, Skittles, Snickers, and Twix, Pedigree and Whiskas Price: How do we know their prices are quite reasonable, and we can afford any of these products, the price and quality are very linked, and we believe that the quality of these products is excellent. And chocolate and chewing gum of this company are very tasty
Place: This company's products are distributed worldwide and are available anywhere in the world, so we can say that the 4 P-place it all our world. Their products are aimed at the entire audience from small generation to older , all people love their products. Promoution: Mars Company and their brands have a powerful promotion and advertising, they run a lot of marketing specialists who support the policy of promoting and supporting their image. They use a lot of celebrities in their commercials to get the attention of buyers. in their advertising are always hints of humor that pleases the consumer
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