Marketing Your Online Courseware or It s okay to

Marketing Your Online Courseware or It’s okay to make money while teaching!

Presented by: Dr. Arlita Harris Senior Marketing Specialist Center for Distributed Learning University of North Texas

Your Intellectual Property Rights Category I: Totally Faculty or Staff Generated Author owns IP Category II: Minimal UNT resources Author owns IP Category III: Substantial UNT resources Author owns IP Category IV: Work for hire UNT owns IP

Your department’s rights • Meet with department chair and dean to determine: – IP category – Institutional resource commitment – Royalty allocation • File IP forms

The Demand for Courseware • • Online courses/programs for UNT students Workforce training Certificates and certifications Life-long education Non-credit courses Credit courses for other universities International institutions

Agencies with whom we are working • • • Project SAIL (first 4 -year member) Western Governor’s University Monterey Institute Sloan Consortium JERGroup Learning House Southern Regional Education Board Texas Distance Education Others….

Project SAIL • National network of community college and private institutions • Specialized industry-driven programs • Funded by Sloan Foundation • No charge for listing asynchronous or hybrid courses • Peer reviewed • Providers and receiving institutions negotiate terms, cost, and delivery • Markets nationally and internationally

Western Governors University • Accredited online university • Packages courses of other universities to create online degrees • Their faculty are mentors and advisors • WGU recruits, registers, and collects tuition and fees from their students. • Our faculty would teach a WGU section and send the grades to WGU

Monterey Institute • Hosts NROC (National Repository of Online Courses) and OCEP (Online Course Evaluation Project) • Funded by William and Flora Hewlett Foundation • NROC designs and produces online courses to distribute through members at little or no cost. • OCEP compares and evaluates online courses (LING 3060 and HIST 2610)

Sloan Consortium • Online degree and certification programs • Available to members of the Sloan Consortium (UNT is a premium member) • Peer reviewal of programs • No charge for listing, but a membership is required. • Sloan has approved and listed several of our totally online programs and certificates

JERGroup • National distributor of online non-credit courses and certificate programs • Mostly workforce training • Buys courses at wholesale rate; then resells them on a revenue-sharing basis • Very interested in UNT courses and certificates

Learning House • Designs courses and creates online programs and online campuses for colleges and business • Will develop course or use an existing course to meet needs of their clients

Southern Regional Education Board • UNT lists online courses and programs in the SREB Electronic Campus • Students and advisors from other universities access the database to locate courses • Listings are free and are copied from UNTe. Campus.

Texas Distance Education • Free listing for Texas institutions • Online programs and courses • Maintained by Texas Higher Education Coordinating Board • Under revision to be more user-friendly

Possible Licensing Models • Open Seats Model • UNT Faculty - Taught Model • Partner Institution Teaches and Hosts Model • Whatever else works for both partners….

Open Seats Model • Partner institution recruits students • Partner registers students for UNT courses • UNT department sets maximum number of seats for partner institution in UNT section • Partner institution pays $100 per semester hour per student • Department shares royalties with IP holder

UNT Faculty-Taught Model • Partner institution recruits students • Partner registers students for courses • UNT sets minimum number of students • Course looks like partner institution’s course • Course content resides on UNT server • Partner institution pays $100 per semester hour per student • UNT department receives funds less $214 set-upcharge for CDL • Department shares royalties with IP holder

Partner Institution-Taught Model • Partner institution recruits and registers students for their course • Partner faculty teach course • Course resides on UNT server • Partner institution pays UNT $70 per semester hour per student • UNT department receives funds less $214 set-up-charge for CDL • Department shares 50/50 royalties with IP holder.

Partner Institution Teaches/Hosts • Partner institution licenses course • Course resides on partner institution’s server and is taught by their faculty • Partner institution pays UNT $50 per SCH per student. • Department shares 50/50 royalties with IP holder.

How to market YOUR course: • Discuss with your department head • Decide which models you would like to license (you may offer all) • Think about any certificate programs or non -credit courses you might offer. • Contact Arlita Harris to package and actively market your course or program.

Questions? More info? arlita@unt. edu 940 -565 -2942 PEB 205 - CTLA