Marketing Your Launch April 18 -19
Everybody markets. Most do it poorly. 2
FIVE STAGES OF CHURCH PLANTING RELATED TO MARKETING YOUR LAUNCH
Why so few are speaking about marketing today: 1. It is uncool 2. They don’t think it will work 3. They only use word of mouth 4. Perception that it costs too much 5. Not want to share trade secrets
POLL #1
12 Rules For Marketing Success An athlete is not crowned unless he competes according to the rules. II Tim. 2: 5
1. Build Up Your Faith What promises or truths can you build your faith related to marketing on?
“Do you not say, ‘There are yet four months, then comes the harvest’? Look, I tell you, lift up your eyes, and see that the fields are white for harvest. ” John 4: 35 ESV And Jesus came and said to them, "All authority in heaven and on earth has been given to me. Go therefore and make disciples. . . Matt. 28: 18, 19 a ESV 13
Why mass market your launch 1. Great way to discover the ripe 2. Guests come at same time 3. Reaches beyond your reach 4. It is a fast way to gather a crowd 5. Vital if you have a small core 14
Wisdom has built her house; She has sent out her young women to call from the highest places in the town. Prov. 9: 1. . . 3 ESV 15
Project #1 Outline why it is worth time and money to implement an effective marketing strategy.
2. Clarify Your Assumptions 1. People are not eager to be reached 2. People resist change 3. People are overloaded 4. Harder soil = harder work 5. Takes many to find a few 6. Rifled marketing gets more distance
Project #2 What other assumptions should we be making?
3. Laser Your Purpose: Get the unreached to come
You Ready To Market When You: 1. Understand your target 2. Know what you are offering 3. Have resources to get to many 4. Know it’s limitations 5. Can back it up
Project #3 What do you need to get ready before you start marketing?
4. Highlight Your Unique Benefits
What is in it for them? 1. New 2. Easy to understand, practical Bible teaching (mainly message) 3. Close by 4. Focus on the real Jesus and lets the Bible trump all traditions 5. Honor for those who earn it 22
How to milk the newness factor 1. Monthly Previews 2. 1 st Public Service, 2 nd, 3 rd 3. Grand Opening 4. Introductory Service 5. First Easter 6. First Christmas 25
How much will it cost to receive the benefits? 1. Very little to “come and see” 2. Everything if want to experience God and to bear much fruit 26
Project #4 List all the things that make your church distinctive from other churches.
5. Choose a Respectable Name
The best names… 1. Feel like a church for anyone who lives in this area 2. Avoid negative stereotypes 29
Baptist Cath Meth. Penta C of C Pushy 86 7 0 29 31 Self-serving 50 32 14 5 13 Discriminates 47 44 5 15 35 Hateful 30 13 5 15 18 Modern 15 4 50 19 18
Examples of good names • Fellowship of the Woodlands • Northwood (Church for the Communities) • Seabreeze Community Church • Bay Marin • Mission Trails • South Bay Church • Stonewater Church 31
Project #5 What names are you considering for your church? Why?
6. Blitz Your Area 1. Send or deliver cards 2. Internet marketing 3. Banners around the area 4. Newspaper articles or ads 5. Invitations cards 6. Radio or TV spots 7. Theater ads 33
POLL #2
Project #6 What are all the ways you plan to blitz your area?
7. Design Alluring Direct Mail Pieces
Advantages Of Direct Mail 1. Must be handled 2. It zeros in on your target 3. Staying power 4. Can be passed on 5. Is a good investment 6. Can say a lot on it 36
Direct Mail Design 1. Event oriented with a date 2. Written from their point of view 3. Utilize “you” 4. Focus on benefits not features 5. Motivational not informational 6. Get advice, and multiple proof readers 37
Project #7 Pick this flyer apart. What could be better?
Evaluate this flyer 38
40
8. Grab Their Attention Be Remarkable
Break through the “I’m too busy” filters: 1. High Interest (felt needs) 2. High values 3. Unique 4. From a trusted friend 44
50
Project #8 What do you think will grab your target’s attention?
10. Craft Appealing Message Titles
Effective Message Titles 1. High interest or values 2. Clarity over cleverness 3. Pathway to success 4. Tie in with a current event, season 53
Project #9 Pick this flyer apart. What could be better?
Project #10 List some message titles that you believe your target would respond to.
11. Describe Yourself Carefully
Project #11 How will you describe yourself and your church?
Increase Effectiveness by: 1. Hitting the area repeatedly 2. Inviting people in several ways 3. Making it easy to read, and understand 4. Using the right level of excellence 5. Giving yourself plenty of time
Project #12 What are some ways you can increase the effectiveness of your launch?
11. Execute The Details Of Your Marketing Strategy
Checklist for Direct Mail Basic Information to include: ü Date and day of week ü Time ü Location – map ü Phone number ü Email ü Website 67
Website 1. What is your purpose? 2. See it as an extension of your mailer 3. Don’t give too much away 4. Make it very easy to find 5. Think motivational not informational 68
Checklist For Direct Mail ü ü ü ü Highlight the message Bulk mail permit Printer Turnkey mail house Address “Our Neighbors at” Children’s ministry “Jeans OK” Timing with post office 69
Project #13 What do you still need to check off your direct mail checklist?
12. Stick With What Is Working
Project #14 What do you still want to know about marketing?
Rap Up and Next Sessions
For more information: Launch Training, www. saddleback. com/aboutsaddleback/leadersh ipacademy/launch/ Dr. John Worcester Church Planting Leadership & CNBC Saddleback Church Planting Consultant Johnw@churchplanting. net Church. Planting. net 72
Скачать презентацию Marketing Your Launch April 18 -19 Everybody
ffa0d51f553edc8c7e4f0a73aaec0d34.ppt