MARKETING YOUR CHAPTER Marketing Updates Chapter Marketing

MARKETING YOUR CHAPTER Marketing Updates & Chapter Marketing Pac. West / Southwest District Meeting San Jose, CA August 7 -8, 2015

Marketing Updates • SCOR-P public class promotion • APICS Supply Chain Management Now in new languages • Growing business cases on web • Partner and Event Finder analytics • AST&L and APICS Merger • 2016 APICS CSCP Certification Program Update • APICS advertisement in Fortune magazine • The SCOR app is here! • Keep APICS Partner and Event Finder up to date • APICS 2015 – see you there! 2 © APICS Confidential and Proprietary

Partner SCOR-P public class promotion APICS launched a promotional campaign for partners to drive both awareness and registrations for the 2015 SCOR Public Training Classes. We encourage all partners to take advantage of this simple way to engage new customers and promote the value of SCOR-P training in their region. Details and marketing toolkit are on C-Box: • Presentation on campaign details/instructions • Partner promotion codes • Tile ads • Partner website copy 3 © APICS Confidential and Proprietary

Intro to APICS brochure – coming soon! Share APICS impact, scope and offerings Introduce APICS as the premier association and thought leader in supply chain and operations management to information seekers, many of which will be learning about APICS for the first time. Audience: primarily businesses Objective: Establish APICS leadership position by showcasing all facets of the organization and how we, together with our partners, contribute to the advancement of the profession. Tone: friendly, aspirational, authoritative, confident 4 © APICS Confidential and Proprietary Features: § Available in standard and A 4 formats § Digital – to be emailed or presented on a tablet § Customizable – the back cover allows partners to tailor a unique message § Print on demand – orders placed via an online portal

Use content to market your chapter APICS, and generally the supply chain profession as a topic, generate a lot of content. From research reports, industry insight from thought leaders, to news articles, there is a lot to talk about! Be a source for engaging content and position your chapter as a thought leader. Here are some great resources and vehicles to do so: § Linked. In groups, APICS has a quick guide to sharing content on Linked. In, on CBox § WSJ, Logistics Report, or other credible blogs, news outlets or published thought leaders covering the profession § APICS Blog, APICS magazine, APICS SCC Research Reports (executive summaries available to all), APICS Supply Chain Management Now Learn more about ways content marketing can grow your chapter at APICS 2015 Leadership Summit! 5 © APICS Confidential and Proprietary

SCMNow: New languages Showing commitment to growing globally Use this content to establish thought leadership in your market Access the translated APICS Supply Chain Management Now in several ways: Click the link in the weekly APICS Supply Chain Management Now e-newsletter Visit the APICS Blog and select the language of your choice presented in the right-hand navigation Subscribe to the APICS Blog RSS feeds in the language of your choice: Simplified Chinese, English, Portuguese or Spanish Share the content directly form the APICS blog on social media, in your organization’s newsletter or email marketing campaigns 6 © APICS Confidential and Proprietary

Business Cases Growing business/customer profiles on web Share these success stories with prospects to elevate how top performing supply chain organizations work with APICS and APICS partners • NEW: BASF, Express. Point • Visit all case studies here 7 © APICS Confidential and Proprietary

Business Cases Nominate current chapter customers to create business cases • Focus on mid-market and large enterprise • How has APICS certification benefited them? • Compare notes with other similar sized companies • Help chapters replicate success quickly 8 © APICS Confidential and Proprietary

Find the right fit Comparison chart We’ve developed a certification and endorsement comparison chart for partners so you can find the best program for your customer. Find it on C-Box. 9 © APICS Confidential and Proprietary

Partner and Event Finder Analytics apics. org/community/partners/finder March April May June Sessions 1011 817 814 781 Pageviews 43676 37594 33814 34044 Pageviews = account for numerous pageviews Sessions = how many different occasions the page was visited Top 25 Geo Locations for Traffic 10 © APICS Confidential and Proprietary

Keep APICS Partner and Event Finder up to date • The APICS Partner and Event Finder is a valuable resource for prospects to find a local class or event in your area • Keeping this information up to date helps increase the number of leads generated for your organization • Log on to apics. org. • • – – – 11 Click on the “My APICS” tab. Click on “Access Partner Connect. ” Click on “Partner Profile. ” Once there: Update your chapter/partner location and contact information. Enter a description of your organization with fun and interesting facts. Load your courses, plant tours and PDMs to the “Calendar of Events. ” © APICS Confidential and Proprietary

Thought Leadership Campaign Women in Supply Chain § Promoted Women in Supply Chain report cosponsored by Deloitte, Manufacturing Institute and APICS § Secured by-line opportunity and interview through media outreach § Prepared press release, pitched and promoted release and video § Created special page showcasing report on apicsscc. org § Ran social engagement campaign on Facebook – 4 comments, 19 shares – 156 likes, 216 clicks – 5, 475 followers reached 12 © APICS Confidential and Proprietary

AST&L and APICS Merger: Better Together APICS and American Society of Transportation and Logistics (AST&L) have merged. The merger expands, extends and deepens the end-to-end supply chain body of knowledge that fuels global supply chain research, education and certification programs. The merged organization offers unmatched content and subject matter expertise that will enable individuals and organizations to meet key supply chain challenges. Intent Announcement Press Release Finalization Press Release FAQs 13 © APICS Confidential and Proprietary

2016 APICS CSCP Certification Program Update For the 2016 educational year, an updated APICS CSCP certification program will be introduced. This will be a major update of the certification. Both the APICS CSCP Learning System and exam will change based on leanings from the APICS CSCP Job Task Analysis, feedback from the market and changes in the business environment. Details about the changes and pricing will be communicated once they are finalized. The 2016 Learning System product is scheduled for release in November 2015 in preparation for the first 2016 exam window in March. NOTE: classes using 2015 courseware materials will continue to be offered through the end of the year. Candidates should not be discouraged from purchasing the 2015 courseware materials. 14 © APICS Confidential and Proprietary

2016 APICS CSCP Certification Program Update Some ideas: • Revisit CSCP prospects or lapsed customers to encourage booking new coursework in 2015 before price increase • Leverage SCOR-P customer list to see who could be approached to pursue CSCP certification as a ‘next step’ 15 © APICS Confidential and Proprietary

Fortune advertising campaign Fortune Campaign – 800 k+ impressions APICS purchased advertising in the supply chain education supplement of the Fortune magazine, Fortune 500 issue – the biggest issue of the year. It included an advertisement and an interview with Abe. 16 © APICS Confidential and Proprietary

Sales Tools: Case Studies and Videos Success Stories Online Launched three customer profile pages on apics. org: Ingersoll Rand (includes case study and customer video) GE Oil & Gas (includes case study and customer video) Intel (Includes case study that appeared in a leading magazine) Added two more – Express. Point and BASF in Q 2! 17 © APICS Confidential and Proprietary

Ran CSCP 3 -part Webinar Series Highly successful campaign! § Three relevant topics – Why Every Supply Chain Professional Needs the APICS CSCP – How to Prepare for the APICS CSCP Exam – Taking the APICS CSCP Exam with Confidence § Promoted via email, social § 1000+ people registered, 40% attended § $25+K generated in Learning System sales Chapters can piggyback on the success of this campaign– add links to the webinars on your websites. 18 © APICS Confidential and Proprietary

APICS Blog is Live, “Thinking Supply Chain” We’re in the blogosphere! § SCM Now is now a real blog § Great posts by Peter Bolstorff § Developing an editorial calendar with more “how-to” and “actionable insight” posts § Feel free to comment, share and link to the blog posts! 19 © APICS Confidential and Proprietary

APICS advertisement in Fortune magazine Share with customers and prospects • This supplement is part of the annual Fortune 500 issue • This is a marquee issue with incredible reach and staying power • Often referenced by business leaders • View the licensed electronic reprint here 20 © APICS Confidential and Proprietary

The SCOR app is here! Download it today The Supply Chain Operations Reference (SCOR®) mobile application provides you with instant, anytime, anywhere access to the world’s leading supply chain framework. . 99 USD 21 © APICS Confidential and Proprietary

Adding APICS designations to Linked. In profile Fast, easy way to add APICS designations to Linked. In A relatively new feature on Linked. In provides APICS with a one-click solution for our successful candidates to add their designations directly into their Linked. In profiles. Beginning in June, current CPIM, CSCP and SCOR-P designees will be among the first to receive a communication with a link to easily add their APICS designations to Linked. In. As candidates achieve their designations, the Linked. In “Add to profile” option will be included in their congratulatory email communications. In our next phases, CFPIM, CIRM and SCOR-S designees will be provided the direct link. We will add the option on the “My Certifications” page of the website, and we will also provide this new feature to certificate holders. Watch for more details as we implement this new feature and make it more accessible for our designees. 22 © APICS Confidential and Proprietary

Instant Marketing Plan Execute these items for immediate awareness building and lead generation. 1. Update course listings on Partner and Event Finder 2. Respond to CSCP and CPIM demo leads ASAP 3. Leverage the Learn It app – it’s a great asset 4. Build your social media presence by sharing APICS social content 5. Use the blog to your advantage – it’s a great sales tool, too. 23 © APICS Confidential and Proprietary

APICS 2015, Las Vegas, NV, USA We look forward to seeing you there! Leadership Summit: Sunday, 4 October Program coming soon! 24 © APICS Confidential and Proprietary

THANK YOU for listening. The Marketing Team is looking forward to working with you to build the APICS brand.