Marketing Overview What’s worked; What’s next…. October 24 -26, 2013 Vicon Annual Sales Meeting 1
Web Traffic Year over Year: Oct. 1 – Sept. 30 Visits: 138, 896 Visits: 156, 890 12. 96% Unique Visitors: 77, 313 Unique Visitors: 90, 526 17. 09% New Visits: 53. 5 % New Visits: 55. 8% 3. 71% US Visits: 70, 952 US Visits: 76, 581 -4. 49% 2013 2012 October 24 -26, 2013 Vicon Annual Sales Meeting 2
Web Traffic Year over Year: Oct. 1 – Sept. 30 Compared to 7% Increase for Year Prior! Visits: 138, 896 Visits: 156, 890 12. 96% Unique Visitors: 77, 313 Unique Visitors: 90, 526 17. 09% New Visits: 53. 5 % New Visits: 55. 8% 3. 71% US Visits: 70, 952 US Visits: 76, 581 -4. 49% 2013 2012 October 24 -26, 2013 Vicon Annual Sales Meeting 3
Regional Sites Now Running • www. vicon-security. mx • www. vicon-security. co. uk • www. vicon-security. de October 24 -26, 2013 Vicon Annual Sales Meeting 4
Vicon. Net JUMP Downloads • 1111 Downloads • 39% from the US • TOP Countries: – US: 431 – Mexico: 124 – Germany: 41 – UK: 39 – Qatar: 36 – Portugal: 26 – Canada: 24 – Israel: 22 – Brazil: 22 – Turkey: 20 – India: 18 October 24 -26, 2013 Vicon Annual Sales Meeting 5
Vicon Mobile – past 3 months • Pageviews: 1402 • Unique Pageviews: 1181 • Average time spent on page: 2: 03 • Mobile Devices Unique Pageviews: 91 October 24 -26, 2013 Vicon Annual Sales Meeting 6
Vicon Mobile You. Tube Demo Highest view rate of any Vicon video October 24 -26, 2013 Vicon Annual Sales Meeting 7
Print Ads • Regular placement in BNP publications – Vicon Mobile – Professional Services – Vicon. Net Zone – Education Campaign October 24 -26, 2013 Vicon Annual Sales Meeting 8
Education Campaign • 1015 Unique Pageviews • 519 Direct Entries – from campaign October 24 -26, 2013 Vicon Annual Sales Meeting 9
Source. Security. com We “own” this spot. • US: 12, 146 impressions • Intl: 42, 333 impressions October 24 -26, 2013 Vicon Annual Sales Meeting 10
Source. Security. com US Edition International (UK) Edition • 481 unique page views • 3, 314 unique page views – Cameras: 150 – Cameras: 828 – Security Cameras: 139 – DVRs: 603 – V 960 Dome: 135 – Domes: 591 – IP Encoder: 104 – HD Express: 563 – Vicon. Net Zone: 91 – Software: 431 – Hemispheric Camera: 82 – Surveyor. VFT: 416 October 24 -26, 2013 Vicon Annual Sales Meeting 11
American Jail Association Primary sponsor of AJA Site • Skyscraper appears either left or right on EVERY page • Rotated with only 5 other sponsors October 24 -26, 2013 Vicon Annual Sales Meeting 12
Government Programs October 24 -26, 2013 Vicon Annual Sales Meeting 13
Dedicated Web Pages October 24 -26, 2013 Vicon Annual Sales Meeting 14
American Jail Association In the past month: • 888 members have seen our ad • 186 members have seen our company landing page October 24 -26, 2013 Vicon Annual Sales Meeting 15
Small Trade Events • IT Summit – Seattle, WA • Pennsylvania Association of School Business Officials (PASBO) – Pittsburgh, PA • ASIS Boston • ASIS NYC • Air Force Tech Expo – San Antonio • Alabama Sheriff’s Conference • Northeast Security Systems Contractors Expo (NSSCA) – Marlborough, MA • Virginia School Plant Managers Association (VSPMA) – Norfolk, VA • Border Security Expo – Phoenix, AZ • College & University Police & Investigators Conference (CUPIC) – Fairfax, VA October 24 -26, 2013 Vicon Annual Sales Meeting 16
Updated Print • PSG – with HD Express • HD Express marketing materials • New Vicon. Net software brochure • Camera Guide? • Events Management? October 24 -26, 2013 Vicon Annual Sales Meeting 17
New for 2014 • AEC Program - BIM • i. Present Sales Tool October 24 -26, 2013 Vicon Annual Sales Meeting 18
New BIM Portal - ARCAT October 24 -26, 2013 Vicon Annual Sales Meeting 19
Who’s Using ARCAT? October 24 -26, 2013 Vicon Annual Sales Meeting 20
2. 7 Million User Visits Per Year • All Content developed by ARCAT expert specwriters and BIM developers – SPECS • All in the CSI 3 -Part Format • All in DOC, RTF, WP, Text and RFI • All same font, size, spacing, indentations, etc. – BIM • All BIM objects developed by ARCAT so they have the same appearance and same level of technical content • All in REVIT 2011, 2012, 2013 and 2014 formats October 24 -26, 2013 Vicon Annual Sales Meeting 21
Reach A&Es NOT specifically looking for us 85% of the searches on ARCAT. com are by product…only 8% by manufacturer. Manufacturer searches Other searches PRODUCT SEARCHES October 24 -26, 2013 Vicon Annual Sales Meeting 22
Advertising to A&E Community • Magazines – Full page monthly ads in 8 construction industry magazines • Search Engine Advertising – Google, Yahoo and 8 construction industry sites • Trade Shows – 20 x 30 booth at 5 major trade shows October 24 -26, 2013 Vicon Annual Sales Meeting 23
#1 in Search for CSI Specs October 24 -26, 2013 Vicon Annual Sales Meeting 24
i. Present Sales Tool Watch Video October 24 -26, 2013 Vicon Annual Sales Meeting 25
Marketing Overview Thanks. Questions? ? ? October 24 -26, 2013 Vicon Annual Sales Meeting 26
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