Marketing communications Plekhanov Russian University of Economics March

Marketing communications Plekhanov Russian University of Economics March 13-15, 2017, Moscow

Curriculum vitae Master of Arts, English and Russian languages, pedagogy, sociology, University of Helsinki (1973) Retired from the position as Senior Sales Executive, Russia & CIS countries, Market-Visio Oy / Gartner (2011) Sales manager, Sales Director, Russia for 38 years, companies: Nokia, Nortel Networks, Market-Visio / Gartner. Freelance advisor, trainer for the companies, such as Inlook, Larox, Outotec, Ruukki Metals, Ruukki Construction, Cramo, Abloy, hotel Novotel Moscow center, Handelsbanken. Sparring partner and trainer for the top management of companies: Sormat, Tulikivi, Meriaura, SOK Prisma, Prog-IT. Cooperation with the Finnish-Russian Chamber of Commerce as trainer Visiting lecturer at Plekhanov University of Economics

Table of contents Chapter one: Marketing communications mix The key components of marketing communications Chapter two: Marketing strategies Selection of marketing strategies Chapter three: Personal selling Value-added selling process and solution selling

Topics for discussion Target audiences for marketing communications Types of marketing communications – B2B, B2C, B2G Characteristics, differences, key drivers in marketing communications Key components of marketing communications? Differences between international and domestic marketing communication