Скачать презентацию Marketing and Student Advocacy Lourdes Nieto lonieto cisco com Скачать презентацию Marketing and Student Advocacy Lourdes Nieto lonieto cisco com

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Marketing and Student Advocacy Lourdes Nieto, lonieto@cisco. com E&EM Marketing Presentation_ID © 2008 Cisco Marketing and Student Advocacy Lourdes Nieto, [email protected] com E&EM Marketing Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

Student Advocacy Helping Students Get Jobs • • Presentation_ID Talent/Career Connetion days Webex Career Student Advocacy Helping Students Get Jobs • • Presentation_ID Talent/Career Connetion days Webex Career Sessions www. netacadadvantage. com Competitions © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

Helping Students get jobs Talent/Career Connection Days Overview From 400 to 40 students/ event. Helping Students get jobs Talent/Career Connection Days Overview From 400 to 40 students/ event. Updates on jobs marketplace, hot technologies, job search skills and interviews. Involve Channel Partners and University relations § ME & Africa October – South Africa 100 students, aprox 30 hired December – Morocco (25 students, 4 hired) 19 th May, 2009 - South Africa Summer 09 - Kenya Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3

Helping students get jobs Web. Ex Career sessions § Online career sessions for students Helping students get jobs Web. Ex Career sessions § Online career sessions for students on variety of topics Soft Skills- CV Writing Skills, Interview Skills Technical sessions- latest technologies… Job roles- interviews with System Engineer… Gender focus- Women in IT § Delivered in local language: English, Spanish, French, Russian… § Recorded versions on Net. Acadadvantage. com § Interested in holding webinar? Contact your AAM for more info. Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4

Helping students get jobs www. netacadadvantage. com Presentation_ID © 2008 Cisco Systems, Inc. All Helping students get jobs www. netacadadvantage. com Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5

Net. Acad advantage: A global success with students §Over 32, 000 visits globally last Net. Acad advantage: A global success with students §Over 32, 000 visits globally last month §Most visited pages: job portal §Many valuable resources for students including: job opportunities, CV and interview skills advice, industry news and more. §Localizing in Spanish, Portuguese and Polish. Based on success of these sites will develop other localized versions in coming months. Site comparison Visits Global Africa 32, 127 4, 362 Pages/visit 2. 92 3. 25 Average time on site 2: 43 5: 41 Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6

Student experience in program Competitions are a useful tool to highlight top talent and Student experience in program Competitions are a useful tool to highlight top talent and help students into jobs § First success: Senegal female competition – 50 girls participated § Net. Riders International competition – July, 2009 2008: competition a success: 71 students, 24 countries 2009: more countries (+/-30) and students will participate worldwide Winners -5 prizes (Trip to USA) Top male scorer overall Top female scorer overall Top scorer from the following 3 geographic areas Europe MEA CE/EE, Russia &CIS Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7

Instructors • • • Branding resources : Academy Connection Webinars NEW - Instructors Website Instructors • • • Branding resources : Academy Connection Webinars NEW - Instructors Website Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8

Marketing Toolkit, Academy Connection New collaterals (6 videos, brochures, branded material, student success stories. Marketing Toolkit, Academy Connection New collaterals (6 videos, brochures, branded material, student success stories. . ) Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9

Approved Net. Acad Photography Collection Only photos of these students may be used in Approved Net. Acad Photography Collection Only photos of these students may be used in your Net. Acad marketing material… Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10

Academy Voice Template § Used by academies to promote their institution’s Networking Academy curriculum Academy Voice Template § Used by academies to promote their institution’s Networking Academy curriculum § Academy Voice files are provided for instructors in the Academy Connection Marketing Toolkit (post login) § Academy Voice materials are identified by the use of the Cisco Networking Academy partner logo in conjunction with the participating schools’ logos § The templates provided have been configured to show optimum layout to achieve the presence of both identities without conflict and confusion as shown in the example to the right. Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11

Strengthen Academy and Instructor Community In-Country Instructor Events Last year we had the chance Strengthen Academy and Instructor Community In-Country Instructor Events Last year we had the chance to meet you… 41 main instructor events, +5000 attendees across the 2 theatres. How can we improve this experience for all? – What topics would YOU like to cover? – Is there content that would help YOUR academy? – What do you find particularly useful, interesting or helpful at your instructor events? Please let your Cisco AAM know, or contact [email protected] com Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12

Instructor Virtual Roadshow: Webinars § § CCNA – tailored to your questions and needs Instructor Virtual Roadshow: Webinars § § CCNA – tailored to your questions and needs Cisco Case Studies – real examples of technology in action § § Cisco Future Vision – experts reveal what is in store Free to attend – no travel costs etc. A chance to train when you miss instructor events. Improve your understanding of new curricua – helps you with your teaching and to answer your students’ questions Unique content – insights into areas of Cisco expertise that can’t be found elsewhere Interactive – you can ask questions and exchange ideas New technology – Web. Ex – fun and easy to use § § § Full schedule and recordings EMAILED directly to your inbox Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13

Instructor Virtual Road Show Schedule Apr 22 New tools: wireshark, Cisco network assistant Semyon Instructor Virtual Road Show Schedule Apr 22 New tools: wireshark, Cisco network assistant Semyon Ovsyannikov May 20 Wireless and Wireless security. Michael Furminger June 24 VPN in Discovery and Exploration. Gabriel Fuster July 22 Troubleshooting and the analytical approach in the Lab You will receive an email ahead of each event: Tune in!! And if you can´t make it, you will receive an email with the URL for a recording. Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14

New instructor site… from MAY 2009 Only for Cisco Networking Academy Instructors: A one-stop New instructor site… from MAY 2009 Only for Cisco Networking Academy Instructors: A one-stop shop for your information about: § All main instructor events and webinar programmes for instructors. § All New and features for instructors, by instructors, that they CANNOT FIND ANYWHERE ELSE § All Useful links to all instructor sites. § Dynamic content – regularly updated You will receive information about how to access your new site by email. Questions to [email protected] com Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15

THANK YOU!!! Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16 THANK YOU!!! Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16

Questions Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17 Questions Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17

Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18 Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18