dc30e2a9c0b3f60170defe3044a46f89.ppt
- Количество слайдов: 17
MARKETING 1. 01 Practice Questions
What does applying the customer-orientation element of the marketing concept enable the business to do? 1 -Offer products that consumers want to buy 2 -Persuade customers to buy its products 3 -Provide more products than consumers need 4 -Coordinate its marketing activities
What does applying the customer-orientation element of the marketing concept enable the business to do? 1 -Offer products that consumers want to buy 2 -Persuade customers to buy its products 3 -Provide more products than consumers need 4 -Coordinate its marketing activities
By increasing awareness of the need for environmental controls, what has marketing done? 1 -Made buying more convenient 2 -Regulated the standard of living 3 -Improved the quality of life 4 -Added usefulness to products
By increasing awareness of the need for environmental controls, what has marketing done? 1 -Made buying more convenient 2 -Regulated the standard of living 3 -Improved the quality of life 4 -Added usefulness to products
According to the marketing concept, which option shows company commitment 1 -Leaving marketing to the marketing department 2 -Teaching marketing to college marketing students 3 -Setting aside funds to research what customers want 4 -Pricing a product to maximize profitability per item
According to the marketing concept, which option shows company commitment 1 -Leaving marketing to the marketing department 2 -Teaching marketing to college marketing students 3 -Setting aside funds to research what customers want 4 -Pricing a product to maximize profitability per item
Which marketing function helps businesspeople forecast how much will be sold in a given period? 1 -Market planning 2 -Risk management 3 -Promotion 4 -Channel management
Which marketing function helps businesspeople forecast how much will be sold in a given period? 1 -Market planning 2 -Risk management 3 -Promotion 4 -Channel management
Company XYZ has predicted it will sell 3, 000 new microwaves during the "Back to School" sale. Which marketing function is this business using? 1 -Market planning 2 -Risk management 3 -Promotion 4 -Channel management
Company XYZ has predicted it will sell 3, 000 new microwaves during the "Back to School" sale. Which marketing function is this business using? 1 -Market planning 2 -Risk management 3 -Promotion 4 -Channel management
After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product? 1 -Channel management 2 -Product/Service management 3 -Selling 4 -Promotion
After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product? 1 -Channel management 2 -Product/Service management 3 -Selling 4 -Promotion
Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product? 1 -Channel management 2 -Product/Service management 3 -Selling 4 -Promotion
Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product? 1 -Channel management 2 -Product/Service management 3 -Selling 4 -Promotion
What does the selling function involve that makes it so important? 1 -Setting high prices 2 -Displaying products 3 -Contacting customers 4 -Obtaining feedback from vendors
What does the selling function involve that makes it so important? 1 -Setting high prices 2 -Displaying products 3 -Contacting customers 4 -Obtaining feedback from vendors


