Market Watch com 1 Financial Media Company 4

Market. Watch. com #1 Financial Media Company $4 Billion Advertising Market Proven Track Record Strong, Supportive Partners Pathway to Profitability

#1 Financial Media Company

Financial News hits the ‘net Main Source For Stock Market Updates Public Newspapers TV Radio Magazines INTERNET Other Don’t Know All Investors Active Traders 24% 37 4 2 21 7 5 26% 30 4 3 28 8 1 21% 24 1 2 45 7 * Source: Pew Research Center

News Coverage That Never Stops • 24/7 staffed coverage on: Internet, television and radio • Over 85 full-time journalists • 20 free-lance contributors • Bureaus in Tokyo, Hong Kong, London, New York, Washington, Chicago, Dallas, Boston, San Francisco and Los Angeles

92 Million-Plus Reached Weekly • The Evening News • Reporters on CBS News Shows • Weekend TV Shows on 130+ Stations • 24/7 Radio Network on 154 Stations

Breaking Away

Breaking Away

Our ‘Secret Sauce’

1999 Big. Charts Acquisition – A Smart Buy • Immediate Return • Diversified Revenue • Increased Reach • Technical Expertise

European JV with Financial Times • Exploding European Market • Replicating Success • Expanding Global Reach

Bringing It All To Broadband • Broadband Studios in SF, NYC, DC • Major Provider For AOLPlus Service • Content To Yahoo! Finance Vision • A quarter million downloads a month

Key Content Deals • Extend Brand Awareness • Drive Traffic and Users to Sites • Generate Additional Revenues

AOL

Competitive Landscape Our Advantage: Breadth Unbiased Focus & content Net-centric Niche Sites: Briefing. com, Motley Fool The. Street. com Online Brokers: Fidelity, Schwab, E*Trade Portal Sites: AOL, Excite, GO, Lycos, MSN, Netscape, Yahoo! Traditional Media Companies: Dow Jones, Bloomberg, CNBC, CNN, Business Week, Money

The Future, as Advertised 1. Online ad spending is projected to reach $16. 5 billion by 2005. Online Ad Spending (Billions) 20% 15% 5% 0% Source: Jupiter Communications Industry Standard, 12/11/00 % of Overall Ad Market

Forecast: Percentage of Ad Spending by Medium • • • 2000 Newspapers 30. 8% Television 29. 9% Magazines 14. 2% Radio 10. 5% Online 4. 3% Yellow Pages 7. 4% Outdoor 2. 9% Total $182 billion 2004 28. 7% 27. 8% 13. 5% 10. 7% 9. 8% 6. 5% 3. 1% $249 billion Veronis Suhler August 2000 as Reported in the New York Times

Proven Track Record

Significant Revenue Increases Revenue per Quarter (millions)

Licensing Producing Strong Revenue Growth • Licensing Revenue $5. 2 Million in Q 4 • 100% Retention of 20 Largest Clients in Last Year [In millions]

Rising Page Views Page views per Quarter

Unique User Growth Average Monthly Unique Users

Strong, Supportive Partners

Leveraging Our Partners • CBS ‘Eye’ Brought Quick Recognition • DBC Technology/Infrastructure Shortened Time to Market • Broadcast Support Saved Capital • FT Opened European Door • $86 Million Infusion Provides Funding to Profitability

Looking Ahead ü Grow FT JV Site in Europe ü Expand Broadband & Wireless ü Continue B 2 B Growth ü Increase Global Editorial Staff

Why Market. Watch. com #1 Financial Media Company $4 Billion Advertising Market Proven Track Record Strong, Supportive Partners Pathway to Profitability

Why Market. Watch. com Very Attractive Stock Price

NASDAQ: MKTW