f6eac88d63f478d949aa8e539f48ac51.ppt
- Количество слайдов: 9
Market Research with an eye for reality Branches & Trends b. v. Akerstraat 8 E 6221 CL Maastricht The Netherlands T: +31 (0)43 356 99 00 F: +31 (0)84 223 58 44 info@branches-en-trends. nl www. branches-en-trends. nl May, 2010
Company background Independent + full service Founded in 1997, 10 employees ISO 9001 : 2008 & ISO 20252 : 2006 Member of “Research Hallmark Group” (RKG) Member of 2
Company structure Research directors Office manager Supervisors fieldwork Technical project managers Click on picture for name and direct e-mail link! 3
Core values Professionalism Client orientation Flexibility 4 Expertise
Research methodologies Telephone (CATI) Web (CAWI) Bellview Fusion Data processing / statistical analysis Face-to-face Qualitative + Research based consultancy SPSS 5
Research areas Agricultural Media Image / corporate image Financial services B-to-B research (SME) Public opinion Pharmaceutical FMCG / marketing Customer satisfaction Public transport Retail 6
Types of research Brand awareness Market / brand monitoring Brand image / positioning / loyalty U&A studies Concept research Product testing Package research Communication research Customer satisfaction research Advertising research Corporate image research 7 7
Scope Local / regional National International + Ad hoc / continuous Full service / parts of process 8
Your reliable partner in market research Branches & Trends b. v. Akerstraat 8 E 6221 CL Maastricht The Netherlands T: +31 (0)43 356 99 00 F: +31 (0)84 223 58 44 info@branches-en-trends. nl www. branches-en-trends. nl May, 2010
f6eac88d63f478d949aa8e539f48ac51.ppt