Margaret Wallace Co-Founder / CEO margaret@rebelmonkey. com
Rebel Monkey Casual Game House Founded in 2007 Based in New York City Focus on the “evolution of casual games” Co-Founded by Nicholas Fortugno 15 -person studio on-site
Before Rebel Monkey Founding Member and CEO of Skunk Studios, San Francisco Shockwave. com Mattel, Mindscape, PF. Magic Involved in Casual Games since 1997.
Shifting Landscape: Then • Casual Game Industry came out of Dot. Com bust. Online advertising had tanked – a few innovative people were trying different things to monetize content. • Created the conditions whereby people had to figure out other ways to monetize content. • Downloadables were one of those things and turned out to be hugely successful • For a content maker, it was possible to make pretty excellent revenues on downloadable games. • Touch on ways that content is funded routed in models developed around this time.
Shifting Landscape: Now • The space has become crowded, focusing generally on the same audience with generally the same games. • The production values are getting higher. • Downloadable games are more expensive to make. • The “shelf life” of downloadable games is down. • Consolidation • Easy Cloning • Traditional funding models are not allowing content creators to try as many new things as they might like.
Funding Strategies • Boot-Strap • Work-for-Hire • Traditional Publishing
Funding Strategies • Strategic Partnership • Angel Investment • Venture Capital
In Rebel Monkey’s Case… • Strategic Partnership for Downloadable Games…. • But had a vision for a new product that focuses on a new audience and also on different monetization models. • Pursued all the “likely suspects” to forge a partnership around this content – • -- to no end…
What Did We Do? Raised a $1 Million Series A Round of Venture Financing
Global Venture Capital Statistics Source: Adeo Ressi, Founder, The. Funded. com • US$60 Billion Annually Invested Worldwide – America, Europe, Middle East, Asia • 3, 000 Companies Funded Annually • 3, 800 VC Firms • 16, 500 Professional Venture Capitalists
Why Redpoint Ventures? Excellent Track Record in Consumer-Facing Products Extremely knowledgeable about our industry Asked Tough but Informed Questions Bring Enormous Amount of Expertise to Table Deal Terms were Fair Up Front & Honest
Why Redpoint Ventures? We like them! They like us! Passed the “The Camping Test” Can you go camping for 3 days with your VC (or any business partner) and not want to kill each other? Fouad El. Naggar, Principal, Redpoint
Raising Venture Capital Source: Adeo Ressi, Founder, The. Funded. com Low Management Effort Time to Close VCs Pitched Offers Received Equity Dilution Amount Raised High 25% 50% 4 mn 10 1 20% $0. 5 MM 12 mn 60 5 45% > $10 MM 14
Raising Venture Capital Expect to take anywhere from a couple of months to 1 year to raise venture capital Expect to talk with anywhere from 10 to 30 VCs Your elevator pitch will definitely need refining and polishing. Have a few “practice” pitches with friendly VCs before hitting the road. Expect everyone you’ve dealt with in the game industry will be asked for a reference. Ideally, try to have more than 1 set of deal terms to choose from
Raising Venture Capital Find a Good Attorney Expect to pay both your attorney and your VC’s attorney It’s better to be introduced than to cold-call Be as educated as possible on all the terms – do not rely on your attorney
How Will VC Money Change the Landscape? Foster innovation Create independence Grow the industry Displace the traditional hierarchies
More Information on VCs Check out The. Funded. com
Margaret Wallace Co-Founder / CEO margaret@rebelmonkey. com
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