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Map Quiz Today!! Take out your maps and study – we will begin in Map Quiz Today!! Take out your maps and study – we will begin in 5 ish minutes

Map Quiz #1 1. Take out a sheet of paper and number it 1 Map Quiz #1 1. Take out a sheet of paper and number it 1 -15 – make sure your NAME is on it! 2. Identify and label the first 15 states ***(no capitals) 3. Please work SILENTLY 4. Raise your hand when finished

Chapter 6 Section 2 Rise of Big Business Chapter 6 Section 2 Rise of Big Business

Review o What business did Carnegie invest and become rich in? o What is Review o What business did Carnegie invest and become rich in? o What is “vertical integration”? o How did Rockefeller become rich? o What is “horizontal integration”?

Cornelius Vanderbilt o Prior to Railroad– operated shipping business o By 1869 gained control Cornelius Vanderbilt o Prior to Railroad– operated shipping business o By 1869 gained control of New York Central and 2 others that connected New York City o Soon controlled lines between Chicago, Cleveland, New York, and Toledo o Provided more efficient service by combining small railroads o By 1877 controlled 4, 500 miles of track o Personal fortune of $100 million

George Westinghouse o 1869 at age of 23 established Westinghouse Air Brake Company o. George Westinghouse o 1869 at age of 23 established Westinghouse Air Brake Company o. After public demonstration of effectiveness of air brake his business grew o. By 1874 air brake was on 7, 000 passenger cars

George Pullman o Built Railroad cars to make travel more comfortable o Built company George Pullman o Built Railroad cars to make travel more comfortable o Built company town south of Chicago in 1880 o Hoped to encourage educated, healthy, peaceful and virtuous workers o Provided homes, stores, church, library, theatre, medical offices and athletic fields strictly controlled daily life in company town

Mass Marketing o Persuade consumers to purchase products o Brand names– name recognition n Mass Marketing o Persuade consumers to purchase products o Brand names– name recognition n “Standard Oil”– implies standard for industry o Packaging to set products apart o Helped create consumer culture o Montgomery Ward and Sears, Roebuck and Company– develop mail order catalogs

Department Store o Variety of products under one store o Buy in bulk and Department Store o Variety of products under one store o Buy in bulk and set cheap prices n n n Marshall Field– Chicago R. H. Macy– New York John Wanamaker– Philadelphia o Becomes domain of women p Hired as workers p Enticed to shop

Chain Stores o. Branch stores in many cities o. Woolworths– Frank Woolworth in 1879 Chain Stores o. Branch stores in many cities o. Woolworths– Frank Woolworth in 1879 o. By 1900 had 59 stores around country