Management Game March 2016 Arnhem Business School 1
Welcome to the 28 th Edition of this Challenging game! Arnhem Business School 2
Introduction • The ultimate competitive game • 5 companies , Your team and 4 Competitors Arnhem Business School 3
Management Game Team • Jan Luijten • Chris Daniels • Rob Warmenhoven • Yvette Hartink • Jannemieke Geesink Arnhem Business School 4
What do you have to do? Win this game by being • smarter, • more responsive, • more creative, • more efficient, • more financial sound than your competitors Arnhem Business School 5
What makes you a winner? The company with: • the highest Game Score, (60%) • the most perfect liquidity forecast (20%) • The best creative skills Commercial (20%) Arnhem Business School 6
The most perfect liquidity forecast • Tomorrow at 12. 00 • liquidity survey lecture • Run your numbers in the most perfect way! Arnhem Business School 7
The best creative skills Commercial • Make a advertisement for one of your products. • Instruction will be uploaded to the facebook group later today • Now two examples… Arnhem Business School 8
• Best Commercial 2015 Arnhem • Best Commercial 2015 Moscow/Plekhanov Arnhem Business School 9
How does it work? You’re the management team • Financial manager • Production manager • Purchasing manager • Sales manager • HR Manager • Information Manager Arnhem Business School 11
The Products Two products to start with product 1 Product 2 Product 3 Arnhem Business School 12
The Market Product 1: Market 1 and Export market product 2: Market 2 and White Market (dump) product 3: Market 3 (sales will start in period 3) Arnhem Business School 13
What do you do? Make decisions concerning: • raw material • production, personnel • marketing and sales • exporting outside the EU • loans • R & D • market research Arnhem Business School 14
Making strategic decisions • Aim for turnover, market share, profit, customer satisfaction or a combination? • Invest in R&D or concentrate on a basic product? • Invest or make profit now? • How to acquire more market share? • Go for expansion or stay small? Arnhem Business School 15
Strategies Two basic strategies 1) Large volume, high market share, low prices 2) Concentrate on becoming a quality supplier with high prices Arnhem Business School 16
Pitfalls The most important pitfalls are: • • • To be too optimistic about future developments Ignoring competitors Heavy investments without financial backing Ignoring bad news/negative signals for too long Yo-yo company , changing strategies all the time Arnhem Business School 17
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Decision form 5 Teams in 1 Poule 7 Periods Poule 1: Team 106/110 Poule 2: Team 111/115 Poule 3: Team Poule X: Team …/…. Arnhem Business School 27
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Processing of decision forms Arnhem Business School 31
Page 66, 67 manual you find the starting situation Arnhem Business School 32
Result form: Profit Arnhem Business School 33
Result form: Market Share Arnhem Business School 34
Example Result form Arnhem Business School 35
Example Result form Arnhem Business School 36
Page 2 Result form Arnhem Business School 37
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Factors game score I. Profit (WF: 1) II. Cumulative profit (WF: 6) III. Market share market 1 (WF: 1) IV. Market share export market (WF: 3) V. Market share market 2 (WF: 1) VI. Market share market 3 (WF: 1) VII. Continuity market 1 (WF: 3) VIII. Continuity market 2 (WF: 3) IX. Continuity market 3 (WF: 3) X. Total dividend (WF: 4) Arnhem Business School 39
How to get started? • • The first day is always the hardest The second day is the “Yeah! I get it”-day The third day is great fun The fourth day… the winner is Team 1 XX Arnhem Business School 40
Schedule # Date Time Topic Room 1 Monday 28 March Tuesday 29 March 3 Wednesday 30 March 4 Thursday 31 March Introduction management game Hand in trial period T 1 pickup results trial period T 1 hand in decision period 1 Pick up Results period 1 liquidity statement lecture Hand in decisions period 2 Pick up results period 2 Hand in decisions period 3 Pick up Results period 3 Hand in decisions period 4 Pick up results period 4 Upload Creative assignment The Advertisement Hand in decisions period 5 Pick up Results period 5 Hand in decisions period 6 Pick up Results period 6 Hand in decisions period 7 Business Game Ceremony Game Over Room 101 (3) 2 10. 00 14. 30 Before 18. 00 9. 30 Before 12. 30 13. 30 Before 17. 10 9. 30 Before 12. 00 13. 00 15. 00 Before 17. 10 9. 30 Before 11. 30 12. 30 Before 14. 30 16. 00 17. 10 Arnhem Business School Room 101 (3) 43
What now? -> Find your group -> One representative will pick up the startup material ->Start of the trial period – – 14. 00: hand in decision form 14. 30: distribution of the trial results 14. 31: the competition starts! 18. 00: hand in decision form period 1 Arnhem Business School 44
Good luck Arnhem Business School 45
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